Scams

I received a lengthy email today from a woman in her 50s. It read, in part:

Who are the publishers that PAY “unknowns”
for their work?  How do I contact them? I’m an unknown author, writing a book about tragedy, near death experiences, and years of living with pain and how I learned to cope with
it all; and how God miraculously healed me of a debilitating, incurable disease.
My book is ready to be published. I worked with a literary agent (author coach)
for about three years. He got me a contract with Axiom Press, a subsidiary of
Evergreen Press.  But their cost to publish and market my book was between
$3,800 & $6,500 (depending on what services I chose).  I’m not
rich, do not have a big savings account and can not afford this!

[…]isn’t the biggest part of the money paid to the
publisher for marketing purposes?   That’s the way it seems to
me.[…]if I use a
POD and have to pay for all the marketing, etc.  Isn’t that going to
cost me in the long run, much more time and money that going through someone
like Tate? And who will set up my book signings?

Here’s what I told her: Every publisher buys books from unknown authors every day. You contact them through an agent. If they like your book, they offer you an advance against royalties. Your agent gets 10-15% of that advance, you get the rest. And if you earn your advance back in sales, you will get a royalty from every book that’s sold. You don’t advance the agent, or the publisher, a dime. That’s how publishing works.

An agent, or "author coach," who sets you up with someone who wants to charge you to publish your book is either a fool or a fraud. Either way, it’s a mistake to be in business with him, he doesn’t know what he is doing. 

The money you pay a vanity press isn’t going into marketing. It’s going into their car lease, their house payment, and their kid’s braces. It doesn’t matter whether it’s Tate or Jones Harvest or anybody else. They are all taking advantage of your desperation, gullibility and ignorance. 

But if you are hell-bent on paying to be published, save your money and go with iUniverse or Lulu. You’ll get the same "services" for a lot less.

The fact is that no vanity press is going to do any useful marketing for you — they will just empty your savings account (and that includes iUniverse). No newspapers or magazines are interested in reviewing any books from vanity press publishers. Nobody at a vanity press is going to set up any meaningful booksignings for you, either, because bookstores don’t want to host events for vanity press authors. Why? Because the vast majority of vanity press books are ugly, horrendous crap.

It’s cheaper, and more productive, to approach the bookstores on your own…something even professional authors do (and no one does it better than my friend author Joe Konrath).  Most of the successful authors I know have worked hard to establish strong, PERSONAL relationships with booksellers.

So, fire your useless fraud of an agent/coach and if you are going to self-publish,  go with iUniverse or Lulu and avoid any of their marketing packages.

UPDATE 12/29/07:  I heard back from the woman.

No, I do not want to PAY for publishing my
book.  I’ve always been under the impression that a reputable place
pays YOU for your work…but I was given a bunch of mis-information that
they don’t do that these days.  (That’s just the way it is,
and if you get it published you’ll have to pay a publisher because you
are an “unknown”. ) I’m so glad I came upon your web
site before I sent it to someone like Tate! Thanks again – for saving me from a
horrible mistake!

Edgar Award-winning author Burl Barer, who also happens to be my Uncle, sent me this note about his encounter with a book biz get-rich-quick huckster:

I received the following email on MYSPACE…no doubt well intentioned, but it irked me. Here  it is.

"While reading your wonderful profile I could not help but notice that you have authored some books. If getting your  words out to a larger audience is something that has some interest to you…"

I continued reading this informative missive, and then the following paragraph hit me between the eyes:

"This is a great opportunity for you as a self-published author to have your book listed and distributed along with some of the greatest books ever written!"

Since when am I self-published? The next paragraph reinforced my "irk factor":

"BookWise is very supportive of the self-published author, and one of the perks of being a member is the Author’s Workshop coming up for all members this Oct 18,and 19th, 2007. And the 20th the first company convention-FREE TO ALL it’s members"

Well, that pushed me over the edge.  I wrote back:

"I am NOT Self-Published, subsidy published, or any other variation on vanity publishing. I am PAID to write by real publishers — I do not pay printers to print up my books and then have the nerve to call myself a published author.  In my opinion, calling yourself an author when you are self-published is like calling yourself a doctor because you purchased a stethoscope."

Okay, that may have been a bit harsh.

I heard back right away informing me that  Bookwise also features real authors published by real publishers. Good for them. I wrote back and wished them the best of luck on their charity endeavors. But why do people assume that we all self-publish? 

When I was recently introduced somewhere, and it was mentioned that I’ve written a dozen books, the first question was "Have any  of your books been published?"

"Yes. That’s why they are called books, not unpublished manuscripts. I also have unpublished manuscripts that are not yet books, or may never become books. And before you ask, I did not pay for the publication of my manuscripts – the publisher paid me."

Burl Barer…self flagellating, self-promoting, self-serving but NOT self-published

I’d never heard of Bookwise, so I visited their site and listened to their come-on. They bill themselves as "the most intelligent home-based business in the world." Basically, it’s a book club that makes their money from the books you buy and the other people you convince to join the club.

It works like this: you pay a $40 enrollment fee and $35-a-month to buy their books at a 40%discount. Most of the books are from name-brand authors from name-brand publishers, but I gather from the email my Uncle got that they will soon be opening their doors to the self-published, probably for a price.

You make your millions by either selling the books you buy directly to your friends and neighbors out of the trunk of your car…or by making a commission off the other suckers, er, people you convince to join the book club and become salesmen themselves.

But they also want you to feel like you are saving the world, one book and one commission at a time. One dollar of every book they sell and 10% of their corporate earnings will go to literary programs for children. Makes you all tear-eyed, doesn’t it?

So you aren’t just paying Bookwise $460 for the opportunity to buy their books…you are, as they proclaim, helping to "stop the dumbing down of America."

But that strikes me as a self-defeating goal for Bookwise…if we stop the dumbing down of America, who will be stupid enough to sign up for this scheme?

I received this email from Phillip R. Dolan, who got the rights to his manuscript and his money back from PublishAmerica. Rather than paraphrase his email, I am reposting it in its entirety:

Some scam publishers can be stopped. Publish
America’s contract has an arbitration clause to prevent authors from suing them.
To me, it seems to be a mistake because lawsuits are expensive and time
consuming. Arbitration under their contract requires that the American
Arbitration Association rules be followed. Those rules are user friendly and
inexpensive, especially when the prevailing party is reimbursed for all fees and
expenses. Even attorney fees if one uses an attorney. Anyone with a high school
education can handle an arbitration if they are so inclined.

Anyway, I filed for arbitration against PA and won. It took
eight months and I did it without an attorney. My contract was rescinded (not
just terminated) to the date it was signed and I received damages and expenses.
I thought this would be but the first of many arbitrations and that PA might be
driven out of business. It cost them quite a bit.

To help other authors complete arbitrations I posted how I
had done it, including my mistakes, at Arbitration And How To Do It (PublishAmerica, Publish
America)

http://p208.ezboard.com/bedandsootswritersguild

I had a forensic accountant examine PA’s sales records and
posted that info. I had an intellectual property attorney analyze the whole
thing and I posted excerpts of that. Together it is a blueprint of how to know
when PA breaches the contract and how to make them pay for it and get author’s
rights returned.

In about six months there have been 4,691 views just of the
accountant’s report so I know a lot of people have looked at the arbitration
material. But not one author, other than me, has filed
for arbitration. Two other anti-scam sites even offered to pay all the costs
attendant to arbitration. Not one PA author took them up on it.

I think that any author who feels they were scammed by
PublishAmerica and refuses to take any action other than complaining is right
where they should be.

Phillip R. Dolan