Unless you’re friends with (and I mean have had the person into your home
numerous times), do NOT contact the media yourself. Reviewers and feature
writers do not like to be called directly by an author. Do NOT pay people to go
into bookstores and turn your books face out on the shelves, and/or pay people
to hang outside the bookstore and harass people going in with news about the
book. (Yes, this happens). DON’T ask your publicist to get you on
Oh hell. There goes my entire media campaign for my next book…now what do I do? And how do I break it to my grandmother that I’m not going to pay her to go into Sav-on and turn my books face out any more?