Author Vonda McIntyre blogs about breaking-in as a tie-in writer with her STAR TREK novels and the snobbery she encountered.
Back in the 1980s, I wrote a bunch of Star Trek novels. I thoroughly enjoyed writing them. Pretty much the only drawback was that some of my colleagues took exception to my polluting my precious bodily fluids with evil tie-in novels. You’d’ve thought they believed they had to save my soul, blathering about the improvement in my moral character that would result if instead I took an honest job as a waitress.
But mostly she shares a lot of amusing and interesting anecdotes about her tie-in days in the post and subsequent comments. Her post sparked a debate over at Metafilter and at John Scalzi's blog. He writes, in part:
With very few exceptions, media tie-in SF outsells original SF, often by a significant amount. Now, we can argue about why this is and whether this is a good thing for the genre or not, but at the end of the day, it’s a fact and it’s something authors give serious consideration to, in terms of its value to their overall career. […]I don’t write tie-in SF for my own reasons, but it’s not to say I wouldn’t if the right project came along. I have quite a number of friends who do or have written tie-ins, and you know what, when all is said and done they’re generally getting paid well to do work they love in universes they’re fans of, for audiences who well appreciate their efforts. Maybe some people want to crap all over that and call them hacks. I heartily raise a middle finger at them.
Obviously, I agree. I read some of the comments on Scalzi's blog and at Metafilter and the argument some folks are making against tie-ins is that they are so successful that they are squeezing better, original books off the shelves. It's a disingenuous and dumb argument. The fact is if the non-tie-in is selling well, it won't be pushed off the shelf by the latest STAR TREK novel. The reason the tie-ins are on the shelf in the first place is because people are buying them. If there wasn't a voracious market for them, they wouldn't exist.