Current Affairs

Good JUDGMENT

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0316 Goldberg ecover JUDGEMENT James Reasoner  first stumbled on my .357 VIGILANTE books in the mid-1980s when he was working in a used bookstore. Although he was a voracious consumer of pulp fiction, he'd never heard of Ian Ludlow, and the men's action adventure genre was dying, so he didn't bother reading it.  But now he's caught up with it again in JUDGMENT, my new re-release of the first book in the series. He says, in part:

This is a classic case of not knowing what I was missing. Now, of course, we know that “Ian Ludlow” was actually a college student named Lee Goldberg, who went on to become a top-notch novelist, screenwriter, and producer 

[…]You know right away that this is a little different from the usual men’s adventure novel because of the protagonist, Brett Macklin. [He] no superhuman men’s adventure hero. He screws up, he gets hurt, he’s lucky not to get killed several times, but eventually he uncovers an even bigger plot that puts a lot of people in danger.

This is a really entertaining thrill ride of a story with plenty of sex, violence, humor, social commentary, and great action scenes. When I think about what I was writing when I was in college . . . well, there’s really no comparison. JUDGMENT is the work of someone who was a solid pro, right from the first page.

I'm really flattered by James' review.  It's hard for me to believe that it's been nearly thirty years since I wrote those books. Some of the writing makes me cringe…and some of it is certainly dated..but mostly I'm amused by it.

What's really strange is that sometimes a sentence or a scene will bring back memories I haven't had in, well, thirty years. I can remember where I was when I wrote certain portions…or what was happening in my life at the time. The books are a time capsule for me in many ways. But I'm thrilled to learn that they are still entertaining to read for others.

NY Publishers Terrified by Self-Pubbed Authors

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89ae81ad280f6c268da494c354a389bd2adeb542 The Wall Street Journal reports that cheap ebooks from self-published authors are making NY publishers wake up in a cold sweat…a notion that self-published authors used to fantasize about and that I've scoffed at (and ruthlessly ridiculed) for years.

But the advent of the Kindle, combined with Amazon  offering their sales platform to all-comers for free, has changed everything. Now that self-pubbed  fantasy has come true in a big, big way:

"[Amazon is] training their customers away from brand name authors and are instead creating visibility for self-published titles," one senior publishing executive who asked not to be identified, says of Amazon.

As digital sales surge, publishers are casting a worried eye towards the previously scorned self-published market. Unlike five years ago, when self-published writers rarely saw their works on the same shelf as the industry's biggest names, the low cost of digital publishing, coupled with Twitter and other social-networking tools, has enabled previously unknown writers to make a splash

Now it's actually possible for an author nobody heard of to become a millonaire within just a matter of months. I'm not exaggerating. Everyone talks about Amanda Hocking…but perhaps the most astonishing success story of all is John Locke.

Mr. Locke, who published his first paperback two years ago at age 58, says he decided to jump into digital publishing in March 2010 after studying e-book pricing.

"When I saw that highly successful authors were charging $9.99 for an e-book, I thought that if I can make a profit at 99 cents, I no longer have to prove I'm as good as them," says Mr. Locke. "Rather, they have to prove they are ten times better than me."

Locke earned $126,000 on 369,000 sales on Amazon in March alone. That's a huge uptick from the 75,000 he sold in January and the 1300 he sold in November.

Wait, let's think about that some more. 

John Locke went from selling 1300 books to 369,000 in four months. 

Holy.

Shit.

Anyone who thinks the e-book market has peaked isn't paying attention….and any midlist author who signs another pissant three-book contract with a NY publisher (or any publisher) should check themselves into a mental institution right away. 

Don't look for Locke to follow Amanda Hocking's footsteps and take a NY publishing deal. He says he's not interested, though he has signed up with a high-powered agent to field movie offers and deal with foreign publishers. She sums up the whole ebook marketplace very nicely: "This is a Wild West of a world," she says.

The Wit and Wisdom of Jonathan Hayes

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Jonathan Hayes My friend Alafair Burke has a terrific interview with my friend Jonathan Hayes up on Murderati. I first met Jonathan, a NY medical examiner and novelist, at Left Coast Crime in Hawaii and liked him instantly…he's one of those people you meet and, after about five minutes, feel like you've known them your whole life. One of my regrets about Bouchercon in SF this past year was that I didn't get a chance to spend some time with him. He's got a wicked wit, a fierce intelligence, and he's a hell of a nice guy, too. Jonathan has a new book out, A HARD DEATH, which you've got to read…

You are a fierce Facebooker.  Unlike many writers, you rarely even mention your books or your life as an author.  Instead, you really show your actual life through photos, music, and video.  What rings your bell about Facebook?

Yes, I am the bane of my publicist's existence – I'm frequently invited to comment on high profile killings on national TV, but always decline. I think it's inappropriate to hold forth on something so serious about which you only have third- or fourth-hand knowledge. All of us hate to be second-guessed; it's horrible to watch the jackals come out of the woodwork when a celebrity dies.

I've had a strong online presence for more than 20 years – I've had the same email address for all that time, and probably as many people call me "Jaze" as call me "Jonathan".

I find just about everything fascinating – seriously, I could get engrossed in an article about the history of cereal box typography design. As a result, I have the attention span of a magpie, regularly developing odd obsessions that are gushingly watered by the fountain of esoterica that is the Internet. And when I'm passionate about something, I want to share it, hear what other people think.  So I post it on Facebook, or on my Tumblr blog.

Right now, for example, I'm obsessed by a mostly West Coast niche subculture: girls and young women who've developed a style fusing psychobilly rock style (fringes, retro clothes, Sailor Jerry-style retro tattoos) with facial and body piercings, breasts plumped up by clothing or surgery, Hello Kitty-style kitschy accessories and My Little Pony hair colors borrowed from Harajuku in Tokyo. It's an odd look, a deliberate, almost angrily in-your-face miscegenation of Kiddie Cute and Hypersexualized Adult. I think it's less rock'n'roll than a new incarnation of rave style; that scene was characterized by a conscious infantilization that had kids drowning in brightly colored, deliberately oversized clothes, carrying animal-shaped backpacks and handing out candy while they chewed pacifiers. (Admittedly, those last two were to help deal with the jaw-grinding and clenching that are a side effect of the drug Ecstasy, but, still.)

Uh, here's my Facebook album for that – careful; depending on where you work, it might not be 100% safe for you.

I don't talk about my work work on Facebook because it's not appropriate; people died to make their way to me, and that should be private. This is one of the reasons I write fiction: to talk about the things I see, and the reactions they evoke, without betraying any confidence.

 

Barnes & Noble 2.0

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The Nook might just save Barnes & Noble if they commit to becoming a Nookstore instead of a Bookstore…making ebooks the primary focus of their brick-and-mortar stores as well as their website.  That's the thesis of an interesting article from CNN Money. 

"Barnes & Noble didn't get into this market very early, but when they got into this, they got into this very smart," says Forrester research analyst James McQuivey about the company's ereader. "They went in with with both feet, quickly got a device on the market as opposed to picking someone to partner up with like Borders did, and when the firestorm in 2010 hit, they already had their device ready to go. Borders did not." (Pop quiz: Do you even know the name of the Borders ereader? It's called the Kobo. And it's nowon clearance for $60 at Borders stores that are liquidating.)

In fact, McQuivey thinks Barnes & Noble has a better than 50% chance of making the switch to digital if it becomes even more aggressive about its Nook hardware, software, ebook and accessory business. And there is room for growth. Based on a Goldman Sachs analyst report, the Nook business is on a hockey-stick growth curve, with sales going from $62 million in 2009 (the year the device launched) to an estimated $1.163 billion for 2012. Meanwhile, the book business — sales at brick and mortar locations — will decrease, according to the same estimates, from $4.37 billion this year to $3.95 billion for the company's fiscal year 2012.

In other words, the day is fast approaching when ebooks will drive B&Ns sales and paper books will be little more than colorful decor in their Nookstores. Or, as the article concludes:

Regardless of the path executives take, the Barnes & Noble of the future (if there is one, of course) will probably look nothing like it does today. The company could even choose to drop the name altogether and let Nook become the consumer-facing brand.

Relentless Forward Motion

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It's shaping up to be 'Interview Lee Week." The first of my three-part interview with Booklife is up today. Here's an excerpt:

And, along those same lines, what has writing for television taught you about writing novels?

Lee Goldberg: I think that being a screenwriter, particularly for TV, has made me a much better novelist. You have to write outlines for TV, so it has forced me to focus on plot before I start writing my books. I’m not figuring things out as I go along as some authors do. I know exactly where I am going…though I may change how I get there along the way.
Being a TV writer has also trained me to focus on a strong, narrative drive, to make sure that every line of dialogue either reveals character or advances the plot (or both), and to cut anything that’s extraneous or bogs the story down.  I also suspect that being a TV writer has given my books a faster pace and more of a cinematic structure.

Have you picked up any habits–good or bad–writing for television that you had to unlearn or put aside when writing novels?

Lee Goldberg: Not really, but if I have a bad habit, it may be the need to have a relentless, forward motion to the story. In TV, you cut anything that’s the least bit extraneous to keep the story moving and to keep your episode within your allotted running time. With books, I have to remind myself that it’s okay to take time out to contemplate a moment, an experience, or a place…but only if it’s a moment.

 

Daniels on the DEAD

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Booklife has posted part two of their terrific, indepth interview with James Daniels, author of DEAD MAN #2: RING OF KNIVES. And if you want to know why we signed him up, and why we're so excited to have him writing on our series, all you have to do is read this excerpt:

What was it about Lee and Bill’s “dark mythology” that got you excited?  What direction did you take in?

 James L. Daniels: I love the fact that the central character in the series is a loner who travels endlessly in search of the answer to a mystery, which will heal both himself and others.  To me, this type of tale hearkens back to the Grail legend, which I incorporated into Ring of Knives.  I think that Matt is the modern-day equivalent of the medieval knight errant, and also of the gunslinger-in-a-white-hat, who is his American descendant. This set-up is an incredibly flexible template for storytelling, and it allows the author to take it in any direction possible.  I’ve seen brief summaries of the stories to come, and they range from gritty urban shoot-em-ups to gothic Lovecraftian lore.  It’s wonderful stuff.  My own brand of pulp is derived pretty directly from Edgar Rice Burroughs; he’s the one (along with “The Uncanny X-Men”) who first snagged my attention as a twelve-year old, and those old-style heroics never cease to move me.  So I’ve taken a lot of inspiration from John-Carter-type stories and fashioned my own tale, which I dressed up in the trappings of Clive Barker, fed raw meat, and unleashed.

What is up with Mr. Dark, anyway?

James L. Daniels: That’s a good question, and every author in the series is going to come up with their own interpretation.  Lee and Bill have been enormously generous letting the writers contribute to the development of the Dark Man’s nature. And it’s interesting, because – like Matt’s character – the Dark Man is an archetype that’s incredibly versatile.  A blogger recently implied that Lee and Bill may have borrowed the evil-clown idea from Todd McFarlane’sSpawn series.  But this is nonsense.  The  unpredictable trickster is one of the oldest characters in fiction.   McFarlane’s Violator was begat by Stephen King’s Pennywise who was begat by Jerry Robinson’s The Joker, who was begat by Edgar Allen Poe’s Hop-Toad, who was begat by Mr. Punch, who was begat by Shakespeare’s Fool, who was begat by Harlequino (and perhaps Sir Thomas Malory’s Merlin), who was begat by Loki, who was begat by Raven (Europe), Coyote (America), and Spider (Africa).  They are all manifestations of the same principle.  What is that principle?  Every writer of the Dead Man will come to his or her own conclusions.

For myself, however, that principle is Entropy, and the madness and despair that arise from our recognition that all our efforts will ultimately end in death.  The major challenge of life is to withstand – and maybe even overcome – that terrible prospect.  In the Welsh Grail legend “Peredur”, the hero is frequently tormented by a black hag who reminds him at every turn that all his acts of valor are causing more harm than good.  That hag, portrayed eight hundred years ago, is the direct ancestor of Mr. Dark.  And you don’t have to be a medieval knight errant to know who she is.  I’ve seen her.  And I bet you have, too.  How we deal with her terrible message is the biggest challenge that we face in life.  And one of the ways we learn to deal with it is by reading about others who confront it head-on.  Matt Cahill is a hero because he does just that.  That’s why it’s a thrill to read about him.  That’s why, when we read about him beating the devil, we set down the book hopeful and happy, believing – for a time – that we can, too.

Check out the rest of the interview for some revealing insights into his creative process.

The Talk on Talk

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Lee Child, James Scott Bell, Jon Land, Joseph Flynn, Jim Duncan Heywood Gould and I are talking on the ITW Site this week about how to craft dialog that reflects character. It's an interesting discussion. Here's a tidbit:

Heywood Gould: 

You are what you say.

Dialogue is character. If you know who your characters are, where they come from and what they want, then you know what they will say in a given situation. Characters are not one dimensional. They don’t speak the same way to everyone in their lives. A cop will not speak the same way to his wife and kids as he does to his colleagues or to suspects.

Dialogue is strategy. Do your characters decide to coax. coerce, seduce, charm to get what they want. Dialogue will expresses their strategy.

Dialogue is style. People use dialogue to project an image of themselves. Do they want to be considered smart, funny, professional, truthful. They will use dialogue to show that they belong to a certain group—political party, profession, gang…

The best lines are often the ones drawn from real life. I like to eavesdrop. People say things a writer could never make up. A conversation can crystallize a character. I like to draw people out. The best advice I ever got was from my City Editor at the NY Post:
“Shut up and listen.”

[…]Lee Child: 

I once won an award from the Fort Worth evening newspaper (I think it was) for “natural dialog” … which mine isn’t … and nor is anyone else’s. Dialog in books is very far from natural. Many above have extolled eavesdropping, which I love too, and it’s very instructive to notice how incoherent, stumbling, gappy and repetitive real-life conversation is. If we were “natural”, a book would be 1,000 pages long.

So the trick is to make something grossly unnatural sound natural. And it’s very hard to do that. The “X” factor is subtle and elusive. I think we all agree that dialog is where poor books fail. Poor dialog sounds amateur. Good dialog can suggest stress, accent, and pace, just with a few black marks on white paper.

Publishing As We Knew It Is Called…what?

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In the midst of the big e-revolution in publishing, nobody has quite figured out how to characterize publishing as we knew it, way back in the day (2010). Terms like "traditional publishers," "dead tree publishers," "NY publishers," and now "legacy publishers" have been thrown around, but none of them has stuck (though "legacy publishers" seems to gaining traction lately). How do you think we should refer in our discussions of the business to what we used to think of, in a general sense, as "publishers" and "publishing"? 

More Eisler vs. Hocking

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There's a very interesting conversation between authors Barry Eisler and Amanda Hocking on literary agent Ted Weinstein's blog today.  Hocking kicked off the interview by sharing some eye-opening numbers:

I have self-published eight full-length novels and one novella since March or April of 2010. I thought it was April 15th, but Amazon emailed me on my "anniversary" and said it was March 15th. I've sold somewhere over a million copies in that time (it was 1,030,768 when I last added up totals last Tuesday). I don't know the exact amount of money I've earned, but it's somewhere in the neighborhood of $1.5 – $2 million. 

[…]I also have paperbacks made through CreateSpace, and those are available on Amazon and my blog. My paper sales are minor when compared to my total. I think it's around 10,000 copies sold in paperback, compared to over a million in ebooks. The royalties I'm getting on my paperback sales are much smaller than my ebook royalties, too. 

As for the St. Martin's deal, I haven't actually signed anything, and I don't know the exact terms of it. What I do know is that the offer was over $2 million for four books world English rights, and the royalty rate is on line with the industry average. 

She went on to say that she formatted books and did the covers herself but hired freelance editors to proof them. She also did all of her own social networking PR. Only recently has she brought on an artist, an assistant and an accountant. She has agents handling the sales of foreign and subrights.

My friend Barry wasn't quite as forthcoming as Hocking about his sales figures and earnings (he's an ex-CIA agent, after all)…

Let's see, eight books total, six with Putnam, the most recent two with Ballantine. Off the top of my head, I don't know how many units sold total (hardback, paperback, digital). How much I've earned… also a little hard to say. Some of the contracts have earned out, some not, and there are foreign sales in at least 20 different languages. But the advances have been six and seven figures and I've been making a good living writing for the last decade or so.

Unlike Hocking, he's been at this a lot longer. And he's had the benefit of publishers handling most of the tasks that she took on herself. He says:

I have a circle of family and friends who are all talented editors, for example, and I would never release a book before hearing from each of them. On cover design, I've been consulted, with different results with different publishers. On publicity and marketing, same. I guess the short way of explaining my experience on working with legacy publishers on various packaging, marketing, and publicity matters would be to say, these are areas I've long wanted to be fully in charge of. I've always carried a lot of the weight when it comes to marketing and promotion, and have been disappointed more than once by my publishers' packaging decisions, so the way I see it, going indie won't represent much work that I haven't been doing myself anyway, plus I'll get to make my own decisions. Plus for me, I think indie will be more lucrative.

A big reason behind Barry's decision to leave "legacy" publishing for self-publishing was the money. It just made more financial sense to go out on his own now.

In a typical legacy deal, the author gets 14.9% of the retail price of a digital book. So when my of my publishers sells one of my digital titles at $9.99, I get $1.49 of that. When the same title is self-published at $2.99, I keep 70% of the retail price, or about $2.10. And if fact, I plan on pricing my first self-published novel, The Detachment, at $4.99, which would mean a $3.50 per unit royalty for me. So I don't have to sell as many self-published books as I did legacy; in fact, I can sell far fewer and still come out ahead.

A big reason behind Hocking's move in the other direction was distribution and name recognition. She wants to reach a larger audience, and become a household name, something she thinks a publisher is better positioned to do for her than she can for herself. She wrote on her blog:

I am fully aware that I stand a chance of losing money on this deal compared to what I could make self-publishing.

I honestly didn't do this for money. But let's not forget that as much money as I've made, James Patterson made $70 million between June 2010 and July 2010. Legacy houses (is that what we're calling them now?) have made a lot of authors very rich.

So what do I actually want out of this deal? What do I hope to gain?

Career stability. As an author, I'll never really have one. Each book I come out with could bomb and could be the one that turns readers off me forever. Any day, my books could just stop selling. And I know that going with a house isn't going to change that. Any author can stop making money any day.

James Patterson has a book out now that has incredibly low reviews, some of the lowest I've seen for any book, and that book is still selling like crazy, and I can find it Target and Walmart. Even the sequel to the book, which the reviews say is even twice as awful as the original, is selling like crazy. Why? Because James Patterson wrote it. (Or more accurately, because his name is on the cover).

I want that. Not the writing bad books thing. I'll always strive to write a product that people enjoy. But I want to be a household name. I want to be the impulse buy that people make when they're waiting in an airport because they know my name.

That, I think, is as close to career stability as I can get. And that's why I took the deal.

Clearly, these are two different authors at two very different places in their careers who, from where I am sitting, have made the right moves for their unique situations.

Barry has been at this awhile and has been doing well. From what I can tell, Barry isn't after Patterson-esque ubiquity, he just wants to make more money from his work than he's being offer from publishers right now. And I am willing to bet that he will, even if he sells far fewer copies than he would have before. 

Hocking is just starting out at a time when publishing is undergoing seismic changes. Beyond being very talented, Hocking is obviously one very sharp young woman. She knows what she wants and what it will cost her to get it. And she's okay with that. But some chide her for it, like Macy Halford at the New Yorker. She says: 

Even though Hocking seems to care about quality, her desire for Patterson-style ubiquity is troubling. She seems to think of herself as a corporation in a way that few writers do, speaking of herself as a commodity with complete ease—she understands that her blogging and tweeting selves are marketing tools, but she doesn’t seem either to mind or to view them as entirely separate from her writing self. 

Which is part of the secret to her success.  What writer out there wouldn't want Patterson's ubiquity? Or for that matter, Stephen King's or Michael Connelly's or Nora Robert's? Kudos to Hocking for acknowledging it and for leveraging her success in self-publishing so shrewdly that she might actually achieve her goal.

There's a lot to learn from Eisler and Hocking. The big lesson? There isn't just one approach to publishing any more. You now can, and must, find your own path that fits your talent, your skills, your experience, your goals and your potential. 

Cover Story

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Top Suspense Cover One thing that hasn't changed with the e-revolution in publishing is the importance of a good book cover. One of the best cover artists out there is Jeroen Ten Berge, who I had the pleasure of working with on the TOP SUSPENSE anthology and the upcoming, April relaunch of my JURY SERIES books.  He's also done kick-ass covers for Joe Konrath, Blake Crouch, Brett Battles and J.D. Rhoades.

The Man Eating Bookworm is finally giving Jeroen the attention he deserves with a great interview…which I'm very ambivalent about sharing with you, only becuase it's going to make Jeroen even more in-demand than he already is…meaning he'll have less time to work on my stuff!

Here's an excerpt:

 

MEB: "Never judge a book by it's cover." What do you think?

Jeroen: Baloney.

A picture tells a thousand words. A great cover should do exactly that – convey the essence and feel of the book in a confident and striking fashion, with a design that stands out, one that hooks you in mere seconds. Once that is achieved the product description hopefully complements the cover, pulls in the buyer even further and a sale is made.

Today, with e-books and Amazon, an effective cover is even more important than before. Unlike traditional bookshops, unknown writers and renowned bestselling authors now share the same shelf, next to each other, with equal opportunity to present their work. That has never happened before and it is a major game changer. But if you're an unknown, and your cover looks crap, a potential buyer will most likely not read the product description, move on, and click and buy someone else's book.