Scams

The Mail I Get – How to Make Money From Dumb Authors

by

I have been inundated lately with invitations to submit my books to the London Book Festival, the Paris Book Festival, the San Francisco Book Festival,  the New England Book Festival, the Hollywood Book Festival, the New York Book Festival, the Beach Book Festival, the Nashville Book Festival  and several others.

They sound prestigious, don't they?

What these "Festivals" all have in common is that they have the same entry requirements and the same entry fees.

That's because they are actually all contests run by Bruce Haring's  JM Northern Media and are, as the Miss Snark Literary Agent Blog aptly put it, "a crock of shit." Here are the details, for example, for the the 2011 Paris Book Festival:

The 2011 Paris Book Festival will consider entries in general non-fiction, fiction, biography/autobiography, children's books, cookbooks, compilations/anthologies; e-books; genre-based, how-to, photography/art, spiritual, music, teenage/young adult, unpublished stories and the wild card (anything goes!) categories published on or after Jan. 1, 2006.  
 
Entries can be in French, English, Spanish, German or Portuguese and can be published, self-published or issued by an independent publishing house.  
 
Our grand prize for the 2011 Paris Book Festival is $1500 cash and a flight to Paris for our gala awards ceremony on May 14, 2011 OR a flight to San Francisco, CA and a similar cash grant for our San Francisco Book Festival awards on the same date.

[…]Applications must be accompanied by a non-refundable entry fee via check, money order, credit card payment or PayPal online payment of $50 in U.S. dollars for each submission. Multiple submissions are permitted but each entry must be accompanied by a separate form and entry fee. Entry fee checks should be made payable to JM Northern Media LLC.

So let's examine those very discriminating rules. They will consider any book, published or unpublished, in almost any conceivable genre, written in one of five languages in the last five years. And you can enter the same book in as many categories as you want, as long as you keep writing checks for $50 to JM Northern each time.

That tough, rigorous criteria should tell you something about how prestigious and highly selective these "awards" and  "festivals" actually are. 

But if that isn't enough, look at what the winner of the Paris Book Festival will get… $1500 bucks and a trip to Paris OR  "a similar cash grant" and a trip to San Francisco. You'll also notice that they don't tell you where exactly this "festival" is being held. 

So I guess if you win the Paris Book Festival prize for your unpublished, 2007 collection of viking transgender time-travel poetry written in Portuguese….your prize could be $107.68 (which is similar to $1500 in that it's money) and a ticket to San Francisco (which is like Paris, in that it's a city) for the Festival which, for all you know, is being held at a Denny's in Daly City. Order the Grand Slam, it's tasty.

It amazes me that anyone falls for this, especially since winning an award at one of these "festivals" carries no prestige whatsoever, either in the publishing world or the entertainment industry. Or, as Miss Snark put it way back in 2006:

This is like being elected prom queen in a high school with six girls.

These kinds of "awards" are the latest crock of shit way to separate you from your money. They only need a couple suckers to make this thing profitable.

But JM Northern has been running these contests for years.…which I suppose means that there's still lots of money to be made from stupid authors, hungry for even meaningless recognition. 

Vanity Press Screenwriting

by

I've been having some creative problems with the spec script I am writing, which is loosely based on an unfinished novel of mine. But then, in my moment of darkest despair, I got this life saving tweet from Brien Jones at Jones Harvest, an obscure vanity press:

Have you ever wanted to see your novel as a movie? Contact us about about our screenplay writing services! 

Wow. What a great opportunity! I had to learn more. So I immediately went to their site, and saw this under their services tab:

Screenplay – One of our professional editors will write an industry standard screenplay from your provided manuscript.

They don't offer any more details, but even that little bit filled me with confidence. I could just send them my manuscript and their editors would make it into a script. What other publisher offers that great service? 

I was curious what makes the "professional editors" at Jones Harvest think that, just because they can edit a book, they can also write a script. Aren't they very different skills? 

So I looked up the screenwriting credits of Brien Jones, the publisher and editor of Jones Harvest, to see if he's a member of the Writers Guild of America or if he's had any produced screenwriting credits. He's not a WGA member and I couldn't find a single movie or TV credit to his name…but according to his site and photos, he has visited Los Angeles and taken a studio tour, so he probably knows his stuff.

Where do I send the check?

Getting Screwed Isn’t a Stepping Stone to Success

by

I can't tell you how many times I have told aspiring writers not to pay a vanity press to "publish" their books, or not to pay an agent a "reading fee," or not to pay to enter a writing contest nobody has ever heard of, only to be told "Yeah, Lee, I know, but this is the only opportunity I have and you have to start somewhere."  My friend writer Mark Evanier has heard it, too, and thinks it's "brain dead stupid."

Imagine if your goal was to play for the Seattle Mariners…or maybe even to get on a professional baseball team. Imagine that some odorous homeless guy came up to you on the street and said, "Gimme a thousand dollars and I'll introduce you to their talent scout" and you forked over the cash and said, "Well, gee…it was the only offer I had."

Well, paying someone to submit your writing or to publish it or — the big new scam — entering a "contest" is even stupider than that.

It's getting harder and harder for me to have any sympathy for these suckers, especially when all it takes to discover the truth about most of these scams is a simple Google search and a molecule of common sense. Nobody I know, in publishing or television, became successful by emptying their bank accounts with fee-based "literary agents," vanity presses, and fly-by-night screenwriting and publishing contests. As Mark says:

First rule of professional writing: They pay you, you don't pay them.

I know times are tough. Believe me, I know times are tough. But there's never a good moment to let yourself be exploited by people who think you're so hungry, you'll work for promises…not until MasterCard accepts promises from scumbags as payment. 

Amen to that.

PublishAmerica Wants Your Money

by

The latest scam from PublishAmerica is pretty ballsy — charging writers $99 to enter Amazon's FREE screenwriting contest. Yeah, you read right —  PublishAmerica is trying to convince authors that it makes sense to pay them to enter someone else's free contest. The frightening thing is, there are probably some suckers who will fall for it.  An incredulous, and outraged, P.N. Elrod broke the story on her blog over the weekend.  Here's the PublishAmerica pitch, with her boldfacing & annotations:

 

Dear Author:

Amazon.com has done it again. Now they have started Amazon Studios, and they want to see if your book's manuscript is their (and Warner Bros. Pictures'!) next movie. 

Basically, Amazon is now also entering the movie business, and they are crowdsourcing it, shopping among original story tellers like yourself. They have given Warner Bros. the right of first refusal. 

From Tuesday's Amazon Studios announcement: 

"We are excited to introduce writers, filmmakers and movie lovers to Amazon Studios […]  It is the goal of Amazon Studios to produce new, full-budget theatrical films based on the best projects and it will give Warner Bros. Pictures first access to the projects Amazon Studios wishes to produce in cooperation with an outside studio."

The Amazon Studio deals include rights payments of $200,000 for winning submissions, and a $400,000 bonus "if the movie makes over $60 million at the U.S. box office". It also awards prizes of $20,000 for the two best scripts in a month even if they don't become a movie.

See for all details http://studios.amazon.com/.    (No, don't, please don't.)

Here's how it works: Together with you we'll rework your manuscript a little (That's a red flag, kids!), then we submit it to Amazon Studios for their contest, following their guidelines. They award prizes monthly. (And PA collects 99.00 courtesy of your high interest rate credit card.)

 Activate your entry for Amazon Studios today: go to http://www.publishamerica.net/AmazonWarnerBros1.html, click Add to cart, (NO-NO-NO–DON'T!!!) choose a shipping option to start the activation. In the Ordering Instructions box be sure to mention the title of your book. If your book has not yet been released, add "Pre-release!"

By activating your book's submission to Amazon Studios you authorize PublishAmerica to act on your behalf and you agree that this constitutes your consent in writing. (NO-NO-NO-NO-NO!!!)

After we have received your activation you will be contacted about adding your book's list of characters and a film synopsis. 

See you in Hollywood!  (See you in hell first, PA.)

–PublishAmerica Bookstore

 

When she's done skewering PublishAmerica over their scam, she also takes Amazon to task for essentially hijacking the copyright on every script that's submitted. Which just goes to prove, nothing is ever really free.

Preying on the Self-Published

by

Writer Beware has an excellent overview on PW Select and other "pay-for-review" scams that prey on self-published authors. They write, in part:

[…]no matter what altruistic motive the service offers to justify its fees, paid reviews are less an effort to expand review coverage to worthy books than an opportunity to make some extra cash by exploiting self- and small press-published authors' hunger for credibility and exposure.

Now there's a new entrant in the fee-for review arena: Publishers Weekly.[…]For a self- or small press-pubbed author with a quality book, therefore, PW Select could–just possibly–be an opportunity. Problem is, most writers believe their books are quality, whether or not that's so. Many, if not most, of the writers who pay the $149 won't have a prayer of getting a review (sorry, self-publishing advocates, it's true. Large numbers of self-published books suck). All they'll receive for their money is a listing–and while the reviews may attract attention, who will look at the listings? It's hard for me to imagine that anyone beyond the authors themselves will care.[…] PW Select is a moneymaking venture that feeds on self- and small press-pubbed authors' hunger for exposure, in full knowledge that the majority of the writers who buy the service will not benefit from it.

Publishers Weekly Whores Itself

by

Publisher's Weekly has become so desperate in the face of declining advertising and an eroding subscriber base that it has decided to whore itself, and its good name, for a few extra bucks.

The magazine is launching PW Select, a quarterly "special issue" devoted to reviewing self-published authors, which would be a great and laudable thing… except that they are charging aspiring authors a $150 "processing fee" to be included. So it's just another vanity press scam, an advertising supplement pretending to be a review publication, aimed squarely at deceiving aspiring writers out of whatever money iUniverse hasn't already shaken out of them.

But it gets  even worse, my friends.

PW has also decided to piss all over their journalistic integrity, and the minimum basic standards of ethical journalistic conduct, by drafting their staff of reporters and critics to participate.  This creates a terrible and untenable conflict-of-interest for PW writers, who are now reviewing, and reporting on, authors who have paid for the opportunity.

The entire PW editorial staff will participate in a review of the titles being considered for review, and we'll likely invite a few agent friends and distributors to have a look at what we've chosen. No promises there, just letting some publishing friends take advantage of the opportunity to see the collection.[…] We briefly considered charging for reviews, but in the end preferred to maintain our right to review what we deemed worthy. The processing fee that guarantees a listing and the chance to be reviewed accomplishes what we want: to inform the trade of what is happening in self-publishing and to present a PW selection of what has the most merit.

Do they really think that charging a $150 processing fee is any different than directly charging for reviews? Do they really think they are fooling anyone?

It's sad that PW,  once a fine and reputable publication, has decided to follow the example set by the disgraced, and widely derided, Kirkus Discoveries, and prey on the desperation of aspiring authors…sullying PW's good name in the process. But they have waded one step further into the sewer by dangling the enticement of possible agent representation or contract from a publisher as an incentive to submit to "PW Select." This puts them solidly in the ranks of vanity press scammers.

If  PW wanted to honestly and informatively report on the self-publishing field, and give worthy self-published titles the attention they deserve, while still maintaining journalistic integrity, objectivity, and good name, they would have done their special issue without charging authors to have their books included and reviewed. Or dangling the possibility of agent representation and a publishing contract to self-published authors for their participation.

This is a money grab, a blatant attempt to exploit self-published authors to improve their sagging bottom line. It's PW pissing on their own good name.

It's pitiful, disgraceful…and very sad. PW and its staff should be deeply ashamed.

Wiley Royalty Grab

by

An important warning from The Authors Guild:

Wiley's Deceptive Letter to Bloomberg Press Authors: "We are pleased to inform you" that we will be slicing your royalties up to 50%

John Wiley & Sons acquired Bloomberg Press, the books division of Bloomberg, in March. At the end of April, it began sending a letter to hundreds of Bloomberg Press authors purporting to inform them "about a few differences in the accounting systems of Bloomberg and Wiley that it will be helpful for you to know about." 

While this sounds innocent enough, it isn't. If signed by an author, the letter is actually a contract amendment that will materially and adversely affect the royalty rates of many Bloomberg Press authors. 

Among other things, this contract amendment would: 

1. Change royalty rates based on retail list price to rates based on net receipts. We've reviewed several Bloomberg Press contracts. All provide for royalty payments based on the retail list price (although we understand that there may be many based on net receipts). The Wiley letter misleadingly presents this to the author as good news: "We are pleased to inform you that we will be paying your royalties on the net amount received…" This change will, for many authors, effectively slice royalties by up to 50% for some book sales. Wiley's letter fails to disclose that. 

2. Empower Wiley to keep an author's book in print with a lowball print on demand royalty of 5% of net receipts. (Bloomberg Press had no print on demand program.) The contract amendment, which provides no threshold level of sales for a work to be considered in print, essentially grants Wiley a perpetual right in an author's book for a pittance. The 5% of net receipts royalty rate for print on demand editions is as low as we've seen. 

We've asked an independent royalty auditor to review the affects of these contractual changes on royalty income. The royalty auditor found reductions of 24% to 43% using actual sales figures and applying Wiley's amendments. (The precise affect of the amendments will vary by title, depending on particular categories of sales of the work.) 

The Authors Guild strongly urges Bloomberg Press authors to not sign this letter without careful consideration. If you have received this letter, consult your agent or a publishing attorney or contact a lawyer in our legal department so you understand precisely how this amendment would affect your rights and royalties. Important: if you have already signed the letter and returned it to Wiley, contact our legal department immediately. Non-Guild members are welcome to contact us as well. All communications will, of course, be held in confidence. 

This is no way to do business. The letter is shocking from a publisher of Wiley's stature. In our view, Wiley should tear up any signed letters it has received and start over, forthrightly explaining to its new authors the contractual changes it is seeking and how this may affect their income and their right to terminate their publishing contracts. 

Bookwhirl Still Can’t Sell itself

by

Two years after I trashed Bookwhirl, they've responded. Boy, they move fast. I am obviously dealing with marketing professionals. Here's their no-holds barred response:

Author Lee Goldberg once published an article about BookWhirl.com. He entitled his post, BookWhirl Can't Even Sell Itself. Published last August 2008, the article features Goldberg’s first and only impression about BookWhirl.com.

But contrary to Lee Goldberg’s first impression, we, at BookWhirl.com strive for excellence in the best way that we can to provide assistance to self-published authors. Despite negative reviews, BookWhirl.com continues to sufficiently address and accommodate online marketing needs. With cost-efficient marketing tools, self-published authors are given the chance to efficiently market their books even on a shoestring budget.

Powerfully persuasive stuff. But then again, that's the hallmark of Bookwhirl. And once again, they get to show off their brilliant promotional skills…proudly touting that they "sufficiently address and accommodate" the marketing needs of their clients. Wow, that's mighty impressive. It's not easy finding a publicist who is sufficient, is it? They also go on to showcase their exceptional grasp of English and grammar, too:

BookWhirl.com is continuously improving and ironing the quality of its business communications. BookWhirl.com is grateful to its consumers who have extended their commendation on the improvement of our customer communications.

Back in September 2009, despite my negative blog post about them, the sufficient publicists at Bookwhirl contacted me again with a sales pitch:

Hi Lee,

A pleasant day to you.

This is Melissa Adams, a Marketing Consultant of Bookwhirl.com.

I came across your book, “Mr. Monk is Miserable” and I find it very interesting. Our company, Bookwhirl.com is really interested to help you in promoting your book/s online because we find out that your book/s deserves to be recognized.

As a Marketing Consultant, what I can do is to offer you a strategic marketing optimization that will help you strengthen the marketing punch of your book/s and eventually in the future this will help increase your book sales, and at the same time, increase the popularity of your book/s since we can send this out to thousands or even millions of people which are your target potential buyers.

The right time for you and your books in achieving the attention and recognition that is so rightfully deserved has come. You have the book, we have the Marketing Tools.

Please let me know the best way to contact you. You may also simply reply to this email or call at my toll free number X XXX XXX-XXXX. I’d be grateful to give you more information about this.

Please visit our website at www.Bookwhirl.com for more information.

Hope to hear from you soon.

Melissa Adams

Consultant

Marketing Services – BookWhirl.com

Toll Free: 1 (877) 207-1679 ext 323

Fax No. : 1 (800) 852-4249

Email : madams@bookwhirl.com

Info@Bookwhirl.com

www.Bookwhirl.com

I replied:

You can't even write a coherent paragraph, with proper verb/tense agreement, and you think you can promote my books?

They contacted me again a month later with yet another pitch. I saved that message, too.

Hi Lee Goldberg,

A pleasant day.

I’m Rabbie Allen, a Marketing Specialist of Bookwhirl.com www.bookwhirl.com

I came across your book entitled, “.357 VIGILANTE: DIE, MR. JURY”. We are interested to promote it and we’d like to help you reach out up to 5,000,000 individuals and let them know about you and your passion for your work.

If you are interested, please provide me the best way to contact you or you may give me a call at XXX-XXX-XXXX or you may simply reply to this email. I’d be grateful to give you more information about this.

Hope to hear from you soon.

Rabbie Allen

Consultant

Marketing Services – BookWhirl.com

Toll Free: 1 (877) 207-1679 ext 318

Fax No. : 1 (800) 852-4249

Email : rallen@bookwhirl.com

Info@Bookwhirl.com

www.Bookwhirl.com

I replied:

Here's a free piece of advice from a professional writer: don't start trying to sell yourself as an expert in promotion until you've mastered basic English. You already have a reputation as know-nothing con artists…now you are becoming known as fools.

They clearly did not take my advice.

Author Solutions is No Solution

by

Author-solutions  Kevin Weiss, the CEO of the vanity press Author Solutions, posted a video on YouTube asking the Mystery Writers of America, Science Fiction Writers of America, and the Romance Writers of America to meet with him to discuss all the ways he's "helping writers."  This from a man who charges writers thousands of dollars to print their book…and then, in the unlikely event they ever sell copies, takes a huge chunk of their royalties, too. Yeah, Kev, that's a big help. Thanks so much.

Author Solutions, incidentally, is the company that Harlequin partnered with to create their own vanity press operation, initially called "Harlequin Horizons" and quickly redubbed DellArte after the announcement created an uproar. The partnership, and Harlequin's practice of referring rejected authors to DellArte (among other things), led to Harlequin being delisted as an Approved Publisher by just about every major professional writers organization out there. Naturally, this disturbs Kev, who is hoping to peddle similar partnerships to other publishers.

Author Shiloh Walker posted a lengthy, and very detailed, critique of his message on her blog. Here's an excerpt:

You talk about open discourse, and honesty and offering choices, yet do you
openly make aware to your `customers' that while they may spend thousands, you
were quoted as saying in the New York Times that the average number of titles
sold through one of your brands was 150? […] The writer shouldn't pay thousands to 'self-publish' and then have to share the profits.

[…] The organizations you're calling out to `discuss' things are the advocates for
writers. Period. A writer that goes in with you is likely to spend thousands
sell…how many books? Unless you can guarantee me four, five figures, (1000
books, 10,000) there's nothing about your company that has me interested in
telling either of my writer organizations, "Hey, maybe these people can offer
choices to those who are seriously pursuing a writing career."

There's no reason for any professional writers organization to meet with Weiss. Their beef is with Harlequin, a real publisher, not with his vanity press. Such a meeting would only give him, by association, the credibility he so desperately seeks. And let's face it, Authors Solutions is not a publisher, it's an outrageously over-priced printer. Nor is it a maverick offering a genuine alternative for authors. In fact, Author Solutions is no solution at all. Banner_Logo  

What he fails to mention in his videos (for good reason) is that an author can print their book in trade paperback or hardcover FOR FREE through companies like Lulu and Blurb (the companies take their share when a book is bought by a reader, but the author sets the purchase price)…or get their books on Amazon, at no charge with no middleman at all, using the Kindle platform. Writers can get everything Author Solutions offers elsewhere with no out-of-pocket expense. (In fact, my Mom just did it with her memoir Active Senior Living. She's made hundreds of dollars in just a few weeks…and isn't out a dime).

Those free alternatives have made companies like Author Solutions totally irrelevant, which is why he is so desperate to create partnerships with major publishers in the hopes of taking advantage of their slush pile. 

However, if the writers organizations succeed in convincing publishers that it's wrong to try to monetize the slush pile and to take advantage of the desperation and gullibility of aspiring authors, then Author Solutions is screwed. That's why Kev is so worried about the Harlequin situation. He already lost big time when Harlequin took their name off their new vanity press venture. He was counting on trading on the Harlequin name, hoping that naive writers would assume that they were being published by the "real" Harlequin. That was certainly the whole point of the venture. But  DellArte carries no such cache…in fact, without Harlequin steering the writers it rejects to the vanity press, it has no reason to exist, nothing to set it apart from all the other over-priced "self-publishing" companies out there.

So is it any wonder Kev is making YouTube appeals? 

UPDATE: Victoria Strauss at the Writer Beware Blog also offers an excellent critique of Weiss' video. She writes, in part:

Will a sit-down, if it happens, be productive? Good question. Part of the objection to the AS/Harlequin/Nelson "partnerships" was the misleading way in which they were presented–seriously overstating the benefits of self-publishing for many if not most authors, using the carrot of possible transition to commercial publishing as a hook to draw in customers–as well as, in Nelson's case, a promise of referral fees for agents who steered authors its way, plus a truly exorbitant cost. Given that high costs and less-than-transparent presentation are at the core of AS's services, I don't think that's likely to change. Also, can there ever be a meeting of the minds between professional commercial writers' groups and a company that wants to present fee-based publishing as an "indie revolution?" Part of the problem, I think, is that Weiss is speaking a different language.

The Mail I Get

by

Those incompetent hucksters at Bookwhirl are back. This week they cold-called a major, A-list novelist I know, offering him their inept "services." The guy who called my friend, who is a household name, sounded like someone from Dell Customer Support in India and had no idea who he was speaking to.

Even though I have repeatedly trashed Bookwhirl here on my blog, today I got a solicitation from them. It was from "Marketing Consultant" Melissa Adams, who apparently hasn't mastered English yet:

I came across your book, “Mr. Monk is Miserable” and I find it very interesting. Our company, Bookwhirl.com is really interested to help you in promoting your book/s online because we find out that your book/s deserves to be recognized

And that's the most coherent paragraph in her pitch. Imagine how dumb and gullible someone would have to be to hire these dimwits. I wrote her back and suggested that she take a few English courses before trying to portray herself as an expert in promotion.