The Mail I Get

I received this email this morning. I have removed the author’s last name to spare him embarrassment. 

Hello,

My name is Sean L.

I discovered you through J.A. Konrath’s blog.

Basically, I’m just getting into the world of self-publishing. I’ve recently published my first ebook through the Kindle and I’m looking for ways to get my name out there to the masses.

If you’re interested in helping me, I have a few ideas.

Thank you for your time!

Regards,

Sean

Here is the reply that I just sent him:

I am so glad that you have some ideas to help me get your name out there to the masses, because I am stumped.

I set everything aside that I was doing this morning, including writing my book that’s due on Nov. 1 and my efforts to publicize Amazon/47North’s launch of the “Dead Man” series this week, to put some serious thought into how to make you a success, and my mind was just a blank. Maybe that’s because you’re a complete stranger to me, but that’s no excuse for my lack of inspiration.

This is so incredibly frustrating for me since I know how important reaching the masses is for you. But rest assured, I will be devoting the day, if not the entire month, perhaps even the remaining days of my life, to this important task, so please forward to me as soon as humanly possible your  ideas on how I can best promote you.

Lee

His response:

So…..no then?

He may be clueless, but at least he has a sense of humor.

The Mail I Get

I got this email from Mark Sanders, a MONK fan.

I enjoy watching the reruns of Monk and reading your book, Mr. Monk and The Dirty Cop.   Though the personality Natalie had in the book, seemed more like Sharona.   It was a good read, however, I don't think I would have paid the $22.00 cover price.    I got it on sell for $5.00.

I replied:

I'm so glad that you were able to find my book at a bargain price. Of course, that means we'll have to eat beans this week… 

The Mail I Get – Review Bot Edition

I have been getting a lot of  book review requests that I assume are generated by some kind of "review bot" that has mined my name from Amazon. Here's an example:

Dear Lee Goldberg:

I got your name from the list of Amazon Top Reviewers. I’ve written a book, “When The Shadows Began To Dance.” I noticed from your Amazon profile that you frequently review spiritual fantasy books. If you think you might be interested in reading my book and posting an honest review of it on Amazon, I’ll gladly send a complimentary copy if you’ll reply with your postal mailing address. There is no obligation, of course.

Best Regards,

Yamaya Cruz

I have never reviewed a spiritual fantasy book in my life, Yamaya Cruz. So I don't know why you think I would like to read your book, Yamaya Cruz. I hope, Yamaya Cruz, that you didn't spend a lot of money on this ineffective mailing campaign.

I also don't review get-rich-quick books, though that didn't stop me from getting this:

 

Hello Lee:

I got your name from Amazon's list of Top Reviewers. I've written a book, "1-800-Awesome: Tactics for Making $10,000 an Hour" and I noticed from your Amazon profile that you frequently review a variety of book genres. I have read some of your reviews and found them to be thoughtful and well written and I value your opinion.

If you are interested in reviewing my book, please email back and I will send you a free PDF version.  I sincerely appreciate your help.

Thank you!

Chris Rugh

I'm sure Chris has never read one of my reviews. If he had, he'd know this is not a book that would ever appeal to me.  I would much rather read "1-800-Awesome:  Tactics For Not Getting Spammed for Reviews by Dimwit Authors."

Speaking of bots…

My brother Tod, who has been nominated for the Los Angeles Times Book Prize and has many published novels to his credit, recently got a solicitation from Kyle Oakeson, who is trying to raise money to fund a publishing  outfit called CentsPress. The email read, in part:

Hello, 

I found your information from your website/blog. I like your writing, and I thought I would inform you about an upcoming publishing company that I will be starting this year that can help you to make a little change for your work.

[…]CentsPress will be an online marketplace for hobby and novice writers, and it bridges the gap between unpublished or self-published authors and professional authors. Essentially, authors will be able to list an ebook on the website of either a short-story, poetry, or short drama–anything less than 32pgs. Once listed, the work becomes available for purchase by the world. But that's not the cool thing about what CentsPress does. CentsPress is designed around socializing with, tracking, and gathering important input from audiences. 

Right now I'm in the fundraising/financing business stage. I've started a crowd funding campaign online […]  I encourage you to go check it out. 

To which my brother replied:

Hi Kyle, 

I'm really glad you like my writing. What's your favorite part of my writing? Is it my hobby writing or my novice writing? It's important for me to know before I send you some money.
Tod
To which Kyle responded:
Tod,
Sorry about that, maybe you know of some writers who would take an interest in this project. Obviously it isn't for everyone–anyone who has already been published, like yourself, probably wouldn't take an interest in it…
-Kyle
Then why the hell did you send him your lame solicitation, Kyle? If this is any indication of your attention to detail, and how you will be running your publishing company, you are doomed to failure (but, having seen his pitch, I think he's pretty much doomed anyway).
It never ceases to amaze me how lazy and inept aspiring authors and publishers can be when trying to whip up attention for themselves. There isn't anything quite as lazy and inept as sending a solicitation to someone you claim to be familiar with and yet clearly know nothing about…  

 

 

The Mail I Get

Apparently, as an author, I have an obligation to society to be a creative writing instructor and agent at large for anyone who has written a book. Here's an excerpt from an email I got today:

[…]I haven't been able to get my novel published.  Several notable editors and agents who have seen it were, in their rejections, very complimentary about the writing quality, the plot, etc., etc.  Maybe this was just professional courtesy, though it felt authentic.   I think they just didn't see massive commercial potential, or a referral from a big name.

I do think it's a good book and should be published. And I wonder what you think.

XYZ  is an off-off-beat detective novel. That is, I think it's off-beat in unusual ways, and "on beat" as well.  I hope you'll read it, send me your thoughts on it and, if you really love it or greatly respect it, volunteer an effective connection that could get it published or filmed. 

The manuscript of the novel is attached.

Keep in mind, this lady is a complete stranger. Here's how I replied:

Thank you for your note and your kind words. I'm afraid I just don't have time to read your book and give you comments. I have a novel due on Nov. 1, and I just signed a 12-book deal with Amazon that requires me to deliver a book-a-month. Yes, you read right, a book-a-month. I also do not feel comfortable reading books-in-progress by people who a) aren't close friends or family or b) students of mine in a class, so I have deleted your manuscript unread. I hope you understand.  

She did not. She fired back a one-line response.

It's not a book in progress. It's complete.

So I wrote her back:

Yes, I understand that. What I mean is, it's not a galley of a book that's about to be published. It's an unsold manuscript…and you want a critique, which I don't have the time to do. Nor is it my practice to read unpublished manuscripts sent to me by strangers.

Again, she still didn't get it. She replied:

That's not really what I was after. I don't need a critique.  But never mind. Thanks anyway.

No, that's exactly what she was after. In fact, she wanted that and more. She wanted me to stop what I am doing to read a book from a total stranger, evaluate it, and then pass it along to all the contacts I've made in publishing and film.

I've certainly done that before…the difference is, it's been for family, friends, or students of mine. People that I know, that I have a relationship with, personally or professionally. But who is this woman to me? Nobody.

It just astonishes me how incredibly presumptuous some people can be.

Now, if you will excuse me, I have a manuscript to send to Stephen King that I'd like him read, give me his opinion on, and then send to his editor and his contacts at Dreamworks. We've never met, but that doesn't matter. He owes me. I've read some of his books.

The Mail I Get

How not to solicit a review:

The digital galley proofs of my new biothriller XYZ are now ready for review. […]I am not requesting a complete review, just one to three sentences giving your general opinion of the novel. You probably won't need to read the entire book, just enough of it to to form some general impressions. Of course, if you prefer reading it all the way through in order to write a more complete review, please do.

The Mail I Get

I could write a book on how to communicate ineffectively just by sharing the emails that I get. Here's one that I got today, with the subject "Books":

I run a book review blog. I was wondering if you would be willing to send me a copy of your latest Monk book in return for a review on my blog. Please contact me with your response. Thank you.

Sent from my iPhone

Hell of a pitch. Would have been even better if the dimwit thought to include the name, or perhaps even a link, to his blog.  I also got this email from someone named "E. Belmont" with the subject heading "New TV Show Idea."

I would like to speak to you asap feel free to email me back or call me at 917-XXX-XXXX or 913-XXX-XXXX ok…?

Sent from Yahoo! Mail on my Android

Wow, who wouldn't drop everything he was doing, pick up the phone right away and make a long-distance call to a complete stranger after such a compelling pitch like that? What are you smoking, E. Belmont?

The Mail I Get

Technically, this one didn't come to me, but was about me, so I think it counts. It's mail that my brother Tod got from a fan of mine:

Hey Todd, I am running a contest on my facebook page for a shopping deal I made at the store today! ( I bought a gallon of milk, hemorrhoid wipes and candy, it cost 29 cents) Anyways, would you like to be the judge? I was thinking the prize would be a Mr. Monk book by your brother, I will buy it at the local book store. I think it might be fun to see what creative responses we get. Also, you don't think that your brother Lee would be mad it I gave a Mr. Monk book as a prize do you?

To which Tod politely responded:

Uhm…I'm flattered (I think?) that you'd want me to judge this, but I just don't have the time, I'm afraid. As for the prize…well…I'm inclined to believe that no writer would really want his book being the prize for a bargain spree of candy and cheap hemorrhoid cream, so I'm going to go ahead and say use your best judgment on that one.

The Mail I Get

I have a huge backlog of ridiculous emails to share with you, I just haven't had a chance to go through them. But here's one that just came in moments ago…

Hi, I have read the first four books in your Diagnosis Murder series and loved the story and characters.  I attempt to only have family friendly books in my home and these books met this criteria with the exception of two of the books containing the word God followed by d***.  Can you tell me if any of the last four books in the seriers contain this word?  If not, I cannot wait to order them.

I replied that I've written eight DIAGNOSIS MURDER books and can't honestly recall if or when the word God followed by d*** shows up in them. I don't keep track of individual words or phrases from among the 75,000 words in each book. But if you're so easily offended by the coupling of those two words under any circumstances by any character that you find an entire novel unacceptable as a result, I would play it safe and avoid the rest of the books in the series. Come to think of it, and with no offense intended, you might want to avoid books by Ernest Hemingway, Herman Melville, J.D. Salinger, Sue Grafton, Janet Evanovich, Harper Lee, Joseph Heller, F. Scott Fitzgerald, Bram Stoker, John Steinbeck,. A.B. Guthrie, Arthur Miller, Tennessee Williams, Barbara Kingsolver, Larry McMurtry, perhaps even Mark Twain…heck, if I were you, I'd stay away from just about every book that ever won the National Book Award or the Pulitzer Prize or is considered a classic of literature (not that I am in their league, of course). There's a very high probability that the word God, followed by d*** appears in the majority of them.

The Mail I Get – The Crooks from People Magazine Edition

When my Mom died in November, and we were settling her accounts and subscriptions, we discovered that she'd renewed People Magazine through March 2015. We tried to get the magazine to cancel the subscription and refund the money, but they refused. So now we're getting the magazine here at the house. It's fine bathroom reading, let me tell you. What we couldn't figure out is what possessed my Mom to renew her subscription so far in advance. 

Now we know. She was tricked into it. 

Today, she got a bill from People Magazine, which I found pretty surprising, since my Mom was paid up well into the afterlife. 

People30001

Inside, I found an invoice that stated that her minimum amount due is $237.30, that her minimum current payment due is $158.20, and that it must be in by 1/16/11.  You can see the invoice yourself right here (I've redacted her account number and address).

People0001

You'll notice that nowhere on the "Summary of Account" does it state that this is simply a renewal offer, that she doesn't actually owe anything, and that her subscription doesn't expire for another four years.

My mother lived on a fixed income. She was tens of thousands of dollars in debt. And she had big medical bills. But I have no doubt that if she was still alive today, as ill as she was with "chemo brain," she would have paid this "bill" thinking that she owed the money and that she'd lose her subscription if she didn't. 

This invoice is an example of reprehensible business practices. You'd think that People Magazine would be required by law to say, clearly and in large letters, that this is a renewal offer and not a bill, that no payment is required at all, and that the current subscription is not in danger of expiring for a few more years.

The people at People Magazine are garden-variety swindlers, preying on the old and the addled, and they should be stopped from engaging in this kind of deception. It's shameful.

Does anybody know which government agency I can complain to about these scumbags? 

The Mail I Get

I got an email from a publicist yesterday. It began:

You've written several wonderful articles on the ways that technology has influenced reading and writing. May I interest you in news around HubPages, an online publishing community, that's generously rewarding writers – with money, readership and recognition?HubPages gives writers a free, search-enabled, online ad-equipped writing platform. HubPages then uses its in-house technology to run the best possible ads within the content, and – shares 60% of the ad revenue with the writer. In its 4th year, HubPages is now in the enviable position of helping writers of various levels make a living through the site. As the publishing industry tries to find a better business model, rewards for writers are getting more and more difficult. Here's a company that is going against the general trend, and is thriving while helping writers earn a living.

Apparently, she hasn't read my blog very closely, because I am the last person you want to pitch with another get-rich-quick scheme for writers. The way Hub pages works, you blog on their site, they load your post full of ads, and when you get hits, you get rich. They also offer to help you hone your writing skills by using feedback from other "hubbers" and taking advantage of their archive of articles on writing. So I took a look at one of their highlighted articles, this one on fighting writer's block.

Participate in the weekly HubMob: Every week, the HubMob team shares a new topic and challenges Hubbers to write Hubs on it! These topics are search-friendly and perfect for getting your writing back on track when you are running out of inspiration.

I guess another benefit of wasting hours of your life writing for Hub pages, so they have content to game search engines with, is getting to use the word "Hub" a lot in your writing and speech. Blogs are Hubs, writers are Hubbers, and I suppose Bullshit is Hubshit. (This reminds me of a producer I once worked for whose secret for writing science fiction was to stick the word "plasma" or "space" in front of everything. If you call a door a a Plasma Door or a Space Door, that makes it science fiction). A hubber left this sage advice in a comment: 

As I mentioned in my last hub if I get a hubbers block, I go out , visit the library, read, go shopping to fill the gap.

You can't get hub wisdom like that anywhere else. So I checked out what other advice this long-time hubber had on how to make Hub pages earn Hub money for Hub me.

Before HubPages, I was a blogger, I started blogging in 2005. I have learned the ins and outs of blogging but never really earn any cents. I knew I am doing something wrong but I don’t know what.

To be honest, my main purpose in writing online is to supplement my income. I have read a lot about full-time bloggers claiming that they support themselves through online writing, apart from blogging they also offer how to become successful through blogging by following what they have written in their e-books, I am sure you have hear about this story too.

[…] I discovered Hubpages in 2007 while looking for job ads at Problogger. I did not hesitate, I sign in at HubPages, which is a user content generated site. Writers are called hubbers and write individual webpages called hubs on any topic. Hubbers earns through Google Adsense which appears on individual hubs and the revenue is split by 60:40. This is achieved by alternating the code used in advertisements: the Hubber's code is displayed 60% of the time, and HubPages' code 40%.

I think it is a fair deal —well this is good for me. I try to learn everything by reading the Forum, I bookmarked hubs, I keep reading and take notes on tips suggested by Hubbers. I ask questions and learn and get educated.

One of the best advise I have read at HubPages was written by Paul Edmondson (Co-Founder and CEO of HubPages) to write articles about topics that don’t change – and he called it evergreen content. Paul compares writing evergreen content to like owning a bond that pays dividend. The hubber writes the article, then it pays a dividend over a long period of time with traffic to your site. With this in mind, I write my hubs following his advise religiously.

You can see how this Hub master's writing skills have improved over the last four years. She still hasn't learned verb/tense agreement or some grammar basics, but I'm sure another couple of years on Hub pages, with plenty of Hub feedback from Hubbers, she'll get there. But she's already earned a Hub Score of 76 (with 100 being the best) from her fellow Hubbers for this insightful piece. How did she win such praise? Well, that led me to an article titled "How to Get Accolades For Writing on Hub Pages" from a guy who has written 100 posts for Hub Pages:

How to get accolades for writing in HubPages came from a reader's question. I was asked the following question, how to get accolades for HubPages? The question is from Hubber pandyprashant. Firstly thank you for the question, that is an accolade in itself. The first two points I would like to make I think are fairly obvious. Firstly you shouldn't write on HubPages with the goal of getting accolades and secondly if your content is worthy it will receive accolades organically. I have written a hub about praise and that best explains I think how to give and receive praise.

With Hub writing skills like that, I'm sure he'll be heaped with accolades…not to mention Hub money from all those Hub ads (though how much he's earned is one Hub nugget of Hub information he doesn't Hub provide). For that, I checked out a hub on "How to Get Started Earning Money on Hub Pages." I knew this article had to be good, because it got a score of 100 from Hub Pages.

Earning money on HubPages is not going to come easily, you are going to have to work for it. You are going to have to put some time into is as well, possibly several hours per day in the beginning. Anything worthwhile takes time and effort, you will find that perseverance pays off. You wouldn’t expect to go to a job and do nothing while being paid a wage would you? Look at HubPages as being a new job. What do you do at a new job?

Are you a full timer? Did you want to start your job as a full time employee? Remember in the working world most full time jobs are 40 hours per week. The benefit of writing at HubPages is you get to pick and choose the hours you work, and break them up as you find necessary. So you can spread that 40 hours over a period of 7 days if you wish. Spending about 5 ½ hours per day on writing.

[…]The benefits of writing on HubPages for a new person is just this. You learned how to write in school and are able to string some words together that make perfect sense. You have good ideas and want to put them to use. At first with any job you will find that your work isn’t perfect. Most companies allow you a ‘do over’, they don’t expect anyone new to get it perfect the first time. HubPages is the same, they allow you to go in and edit your work to make it better. To get your feet wet with writing, you are allowed to write about anything you wish. That’s kind of like getting a factory job and being allowed to run any machine you want to, how great is that?

Hub allows you to write anything you wish. That really is amazing. Sort of like what I am doing right now without the Borg, er, the Hub.  I like her factory analogy, too, but more on that in a moment.

She goes into great length on her hub about how to maximize your posts for Goodle Adsense and search engines…things you can do on your own blog without having to share any of that revenue with your blog host or with Hub, those folks who so graciously let you write whatever you want.

She doesn't say anything about how much she is actually earning for all of this effort to make money for Hub pages. The closest she gets is this:

The money will come in time, it’s not something you will find overnight. Just keep writing, continue to improve your writing skills and read the Hubs of others. There are Hubbers writing Hubs about writing. Go meet them, read what they have to say.

Ah yes, all that valuable Hub feedback. That really is worth more than money, isn't it? That Hub love is the real reward.

Basically, Hub Pages is a writing mill…where they get you to write content for free that they use game search engines and generate ad revenue for themselves. You get a percentage of that revenue, which might earn a few pennies for you (if you're very, very lucky), but with 200,000 users, that adds up to real dollars for Hub. You make the pennies, they make the dollars. You are free labor…rats running on a wheel kept happy and engaged by meaningless accolades of other "hubbers" and sense of membership in a community. It's a shrewd way to run a sweatshop and fool the workers into thinking they're not being exploited. But it's still just a food pellet. 

You can write the same essays, post them on your own blog and load it with ads…and earn 100% of the ad revenue instead of just a percentage. The downside? Hub doesn't earn money off of your back, you won't be able to communicate in Hub talk or get those meaningful Hub accolades. But you can always create your own language. Mine is Lee talk. You just stick my name in front of everything. That is the end of this Lee (a blog) and I hope all of you Lee-ees (readers) have found it Lee interesting (that's really interesting, in the Lee-sense of the word).

UPDATE: An angry hubber who asked me not to quote her hubmail sent me this hub  link to some Hub pages Hub success stories. Of course, they don't reveal what percentage of all Hub users are earning as well as those folks… or how much more money these atypical hubbers might have earned off of those same posts by cutting Hub pages out of the equation, putting them on their own blogs and using Google Adsense, Amazon, etc.  

It's also interesting how these few successful Hubbers refer to their ad revenues as "passive" income I guess no work went into writing the 500-600 blog posts they had to write to earn that money. It's that sweat equity that Hub pages is making all of their money from. They are the only ones who are consistently making money, even off the posts that don't earn much for the individual writers. 

The guys running Hub have 200,000 people writing free content for them to game search engine with and make money off advertising.  Getting other people to do the work for you while you earn money off their labors, now that is real passive income and a genuine money-making opportunity.