Lately I have been getting unsolicited offers to supply posts for my blog. Here's one that came in today from Amy Currie at Phenix Publicity:
Please find pasted below a contributed piece by author and progressive blogger James Protzman, for your consideration. Co-founder of the liberal blog BlueNC.com, Protzman was inspired to overhaul his new book, "Jesus Swept," by combining not only the elements of fiction writing, but also his experience with blogging and freelance business writing. His article shares his experience and this transition.
First off, as a piece of PR, this solicitation sucks. The first line should grab the person you are trying to sway, not numb them into a coma. Please find pasted below a contributed piece…? Ugh. It's as if Ms. Currie, a "Senior Publicist" at Phenix, didn't even make an effort to craft a creative or interesting pitch. Either Ms. Currie was too busy to care or she has a lot to learn about writing press releases and garnering attention for her clients.
Beyond the inept execution of the release, I find the basic premise of the "campaign" ill-conceived. Most bloggers blog because they have a world view, an agenda, a product, an opinion, a cause, or an idea…or a combination of all those…that they want to share. Why would a blogger be interested in an unsolicited post by another blogger flogging his book? If Protzman's blog is as good and as popular as he claims, wouldn't a post there generate enough interest (and links/trackbacks) on its own? Why would I, or anybody else, want to carry a 600 word essay (essentially an infomercial) by someone we don't know about a book we don't care about?
Well, we might if his essay was the least bit interesting or provocative, which Protzman's is not. Here's an example of his wisdom:
With one hand in the blogosphere and the other working for business clients, I started a grand revision of my novel, mixing all three forms – blogging, business writing, fiction – into a spicy soup. I’ve learned these three kinds of writing are as different as earth, wind and fire – except when they’re not.
Uh-huh. I'm enlightened, how about you? There's 500 more words of observations like this available to fill space on your blog if you want it…