Writing

Tie-In Synergy

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The Los Angeles Times has an interesting piece on the shrewd way that Hyperion has handled publication and cross-promotion of their CASTLE tie-in novels. They said, in part:

Publisher Hyperion, which had success with similar projects connected to sister company ABC’s soaps “One Life to Live” and ” All My Children,” decided to bypass a traditional TV tie-in and instead go with a Richard Castle-authored book after seeing the greenlit pilot. Castle’s name alone appears on the books, without any nod to a real-life scribe. “The main character’s a writer! How perfect is that?” says Gretchen Young, an executive editor at Hyperion and its editorial director for ABC Synergy.

[…] The show plays with fiction and reality: On it, Castle has talked about his upcoming publication commitments with his agent (yes, Hyperion will be publishing two more) and played poker with real-life mystery writers James Patterson and Stephen J. Cannell, who died in late September.

In an upcoming episode, “Heat Wave” — a novel written by a fictional television character — has been optioned by Hollywood. “It gets very meta in the show,” Marlowe admits, laughing.

And in person. As part of Hyperion’s release last year of “Heat Wave,” Fillion appeared as Castle at two Southern California bookstores.

It’s not a new idea. The MURDER SHE WROTE books are written by Jessica Fletcher & Donald Bain, and she was a mystery novelist, too. But the producers didn’t integrate the tie-ins into the TV series as cleverly as the CASTLE folks have (or at all, if memory serves). But now that HEAT WAVE has become a bestseller, you can expect more TV tie-ins to follow their example…

Mystery Scene is Tied In

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TiedInCover2 The current issue of Mystery Scene magazine (with Dennis Lehane on the cover) includes a rave review of  TIED IN: The Business, History and Craft of Media Tie-In Writing and some photos of vintage tie-ins. Reviewer Jon Breen says, in part:

If this is the Golden Age of anything in the popular fiction field, it may be the tie-in novel […]There have always been formidable writers doing tie-ins, but they have generally been dismissed, not unreasonably, as quickies tossed off for a fast buck. That image has been improved somewhat by the quality work of editor Goldberg, the late Stuart Kaminsky, Max Allan Collins, and some of the International Association of Media Tie-in Writers members contributing to this volume. […] With it’s helpful how-to tips and articles, the book is primarily directed towards other writers, and established pros at that. But many fans and scholars will enjoy the inside-the-business stuff.

Breen goes on to single out chapters by David Spencer, John Cox, and Max for praise. I hope this will give a jolt to sales of the book, proceeds of which go to support the IAMTW. Lee

Michelle Gagnon on KIDNAP AND RANSOM

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Michelle_web-1 My friend Michelle Gagnon — the lovely, lethal, and talented author of the Special Agent Kelly Jones series — has a new thriller out entitled KIDNAP AND RANSOM that critics are already calling her best novel yet. So I thought this would be a good time to ask her about  her work, her craft, and her take on where the business is going. 

LEE: The old adage is "write what you know," but the heroine of your books is a kick-ass FBI Special Agent. You've been everything BUT that… a dancer, model, dog walker, personal trainer, bartender, etc. Is writing about Kelly Jones purely an escapist fantasy for you?

MICHELLE: So true, I’m clearly in way over my head. The smart thing would have been to set a book in a Russian supper club starring a modern dancer and call it a day. 

Here’s the thing: with THE TUNNELS, I initially set out to write a college coming of age story. But I kept stalling out after twenty or so pages. Each time I went back and tried a different approach, starting with a different scene or tweaking the characters…and each time, I got the same result. 

Then one night, I had two of my characters walking through this abandoned tunnel system under the university. And I almost inadvertently killed one of them off. I sat back, re-read what I’d written, and shrugged, figuring I might as well see how it played out. A few pages later FBI agent Kelly Jones walked on to the scene, and the story was off and running. I completed a rough draft within a month.

In retrospect, even though it was entirely unintentional, I feel lucky to have stumbled upon choosing an FBI agent as one of my main characters, because she has the capacity to go almost anywhere. It’s enabled me to have books set in the Berkshires, Arizona, and now Mexico City. And although I’m far from an expert, I’ve done a ton of research on FBI procedures, spent time at the FBI Citizens Academy and Quantico, and had an agent vet every one of my books for accuracy. Although that being said, my favorite quote was from a career FBI agent who said that if I really wrote about what she did all day, the book would only be useful as a sleep aid. I stay true to their procedures as much as possible, but take license when the story calls for it. Kidnap&Ransom

 LEE: This latest book, KIDNAP AND RANSOM, is already being hailed as your best work. Wasn't this one inspired by a true story?

MICHELLE: Absolutely it was. While researching border issues for THE GATEKEEPER, I stumbled across an article detailing the kidnapping of Felix Batista. Batista was a world-renowned hostage negotiator who had personally secured the release of over a hundred kidnap victims. While in Saltillo, Mexico for a security conference, he walked out of a restaurant one night, was pushed into the back of a van, and hasn’t been seen or heard from since. The irony of the story grabbed me—the hero becoming the victim, an expert suddenly forced into the position he’d saved so many people from. Stranger still was the fact that his kidnapping wasn’t proceeding normally—there was no ransom demand, and no one claimed responsibility for seizing him. It was a true mystery, and I always find those irresistible. Mind you, in KIDNAP & RANSOM every other aspect of his abduction was fictionalized, and the character of Cesar Calderon is not meant to represent him in any way, shape, or form. Hopefully Mr. Batista will be reunited with his family soon.

LEE: Your books are all mass market, paperback originals. But the talk in publishing circles these days is that paperbacks may be an endangered species, soon to be replaced by ebooks. What's your take on that? 

MICHELLE: Oh no, I’m doomed! After your Bouchercon ebooks panel, we discussed the fact that you stopped buying paperbacks once you got an ereader. I was an early adopter myself: I received a first generation Sony Reader, Kindle, and iPad as presents over the past few years. Yet I’ve still been buying mass market books. I always bring a paperback on planes to carry me through the inevitable forty-five minutes between take-off and landing when electronic devices must be turned off, or to read at the beach, or in the bathtub. I’ve pretty much stopped buying trade paperbacks, and I usually only buy a hardcover novel if I’ve already read it electronically and loved it so much that I felt compelled to add it to my collection. 

So I’m not sure if the mass market format is truly going the way of the eight track. I’d love to see a future where books are bundled in a few different formats—for example, receiving an audio, ebook,  and mass market paperback editions of the same book for a certain price. While I love hardcovers, they’re bulky, unwieldy, and really only designed to be read at home- wouldn’t it be great if you could also have an electronic copy of the same novel when you’re traveling, and the ability to switch to the audio version for a long car drive? 

LEE:  You're an active presence on Facebook, you're a regularly blogger…how important is keeping yourself front-and-center on the web for an author's career these days?

MICHELLE: I think it’s critical, although it can also be exhausting. I’ve tried to be better about turning off my wireless access while I’m writing, and I don’t get on the computer at all after 5pm. Now I share my Thursday slot on THE KILL ZONE blog with the extremely talented Jordan Dane, because I  was becoming overwhelmed by the weekly posts (I don’t know how you do it, Lee!) 
For Facebook and Twitter, I’ll post articles or other stuff that I stumble across that strikes me as interesting.  Even though those networks serve as my virtual watercooler, I’m pretty sure that most of my friends and followers aren’t desperate to know what I ate for breakfast, or how much sleep I got, so I keep those types of posts to a minimum. I have an unfortunate tendency to be easily distracted. So I think that although authors need to capitalize on those resources, it’s necessary to strike a balance, too.

 

Hitchcockian

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Media critic Bill Peschel had some great things to say about REMAINDERED on his blog today, singling out the performances of Sebrina Siegel and Todd Reynolds for praise. 

“Remaindered” is a tight 20-minute tale of a writer, Kevin Dangler (played by Eric Altheide), whose first novel was the peak of his career and his second was, in the words of the book’s best review, “a 778-page suicide note for a once-promising writing career.” Dangler is reduced to traveling to backwater towns, flogging his third book with signings in grocery stores.

There, he meets Megan, the town librarian with a passion for first editions and those who write them. She’s played by Sebrina Siegel, who gets a lot of mileage out of a black bra and a line like “read to me.”

Needless to say, their meeting doesn’t end well, but I won’t say more. It’s a neat mystery short-story, complete with a twist ending that loops back to the beginning, and in-jokes mystery fans will appreciate, including a “Monk” reference.

My favorite performances were by Siegel, who played the librarian with the right mix of fannish admiration and seduction, and Todd Reynolds as the detective. He had a small role, but he made it memorable (it didn’t hurt that he was given some very sharp lines).

If someone ever decides to retool Alfred Hitchcock’s old TV show, “Remaindered” would fit in nicely. It reminded me of one of the mystery story’s great pleasures: of following a tightly plotted tale with unexpected plot twists and a satisfying conclusion. It’s difficult to pull off, but I’m happy to say that Lee succeeded.

Thanks so much, Bill!

Mystery Writers of America De-Lists Dorchester

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The National Board of Mystery Writers of America voted unanimously on October 6, 2010 to remove Dorchester Publishing from our list of Approved Publishers, effective immediately, primarily because the company no longer meets two of our key criteria.

First, the initial print run by the publisher for a book-length work of fiction or nonfiction must be at least 500 copies and must be widely available in brick-and-mortar stores (not "special order" titles). In other words, print-on-demand publishers and Internet-only publishers do not qualify.

Second, the publisher must not wrongfully withhold or delay royalty payments to authors. We have been hearing an unusually high number of reports from our members of unpaid advances and withheld royalties on their Dorchester books. 

Dorchester titles will no longer be eligible for Edgar® Award consideration nor will its authors be eligible for Active Status membership for any books published after October 6, 2010. The board made it clear to Dorchester that it is welcome to re-apply once these problems have been cleared up.

 

 

To Speak for the Kindle

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Night Vision,Redskyfinal.jpg Paul Levine's iconic hero Jake Lassiter burst onto the mystery scene with TO SPEAK FOR THE DEAD, the first in a widely acclaimed series that has since gone out-of-print. Now Lassiter is making a triumphant return — with the out-of-print titles on the Kindle and with a brand new hardcover release entitled LASSITER coming this fall.  So I thought I'd ask Paul what it's like being one of the few authors these days who is both still very active in print and yet diving head-long into the uncharted waters of the ebook biz.

LEE: You're a recent convert to the Kindle… and in the space of just a few months, you've released many of the Jake Lassiter backlist as ebooks, including MORTAL SIN. Have they been successful? What have you learned from the experience?

 The success of the books has startled me.  “To Speak for the Dead” and “Night Vision,” the first two Jake Lassiter novels, both hit number one on the Kindle “hardboiled” and “legal thriller” lists.  So did “Reversal,” my stand-alone Supreme Court thriller.  “False Dawn” and “Mortal Sin,” the next couple Lassiter books, hit number two.

These books were long out of print and originally appeared in hardcover in the early 1990’s.  So, the point for all authors is this: books you thought were long dead have an afterlife.  You can resuscitate your out-of-print and out-of-mind books by electronically publishing them.  Also, and this is BIG: the books gather momentum and grow each month.  This is the opposite of our experience with dead-tree books, which have the same life expectancy as yogurt in the fridge. 

LEE: What are the chances that you'll write an original ebook some day soon?

I have three more Lassiters to put up on Kindle and Smashwords, which then distributes to B&N, Borders, Sony, and the rest.  Then…and I haven’t said this publically before…I’m publishing “Ballistic.”  It’s a loose nukes thriller I’ve adapted from a spec feature script I wrote some time ago.  The script had some close calls, but never was made.  After that, who knows? 

LEE: Do you think releasing the out-of-print Lassiter books will give your traditional, hardcover release next Fall of LASSITER a sales spike? Or do you think it will work the other way around?

Both, I hope! 

But let’s be realistic.  I’m the publisher of the “old” Lassiters, so I can charge $2.99 on Kindle and Kobo etc.  Will those buyers shell out $25 for a hardcover?  Should they?  Remember, too, that I have no control over what Bantam will charge for the e-book edition.  I will plead for as low a price as possible, but we know that won’t be anywhere close to $2.99.

LEE:. Do you think it's wise for unpublished authors to self-publish? What about mid-list authors who have been dropped? Is this the future of publishing…or just an additional revenue stream for authors?

Some smart-alec at the Bouchercon e-books panel said that self-published authors were producing a “tsunami of swill.”  Wait!  That was you.  It’s true, of course, but as you also pointed out, there is some very good fiction being written by otherwise unpublished authors.  It’s so damn hard to break into mainstream publishing now that it’s inevitable that some good writing will be left at the door.  The problem is that way too many writers lack the training or discipline or just plain talent to produce readable fiction.  Separating the wheat from the chaff produces…a lot of chaff.

For mid-list authors who’ve been dropped, it’s a different story.  They have the training, the experience, and some audience.  The Internet can provide a new source of income…and satisfaction.  We write because we have to….because it’s an illness, a fever…not just for the bucks.  If you want to get rich, open a burger joint across the street from a community college. 

As for the future of publishing, I’ll borrow William Goldman’s line about Hollywood, “Nobody knows anything.”

Swain is Rolling the Dice on Ebooks

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Wild Card James Swain has started to put his out-of-print backlist of terrific crime novels — including THE PROGRAM, WILD CARD, and THE MAN WHO CHEATED DEATH – on the Kindle. They represent a sampler of sorts of his three series for readers unfamiliar with his work… which has won wide and enthusiastic praise (I've always liked this rave that he got from The New York Times:  "Swain uses language with such blunt force he could be hammering in nails”).

I thought this would be a good time to catch up with him and get his views on his career, the publishing industry and the new world of ebooks…

LEE: Your early books — like GRIFT SENSE, FUNNY MONEY, and SUCKER BET — are all set against the world of gambling and cons. Were you writing about what you know?

JAMES: Yes, I was. I’ve been a magician since I was a kid, and used to hang out with guys in New York who cheated in private card games. They’d come into Tannen’s magic shop and blow our minds with their skill. In the late 1970s, I was visiting Las Vegas, and saw a guy switch a card while playing blackjack. It was amazing how skillful he was. I later told a magician friend of mine named Mike Skinner who lived in Las Vegas and knew a thing or two about cheating. Skinner proceeded to tell me how the casinos got ripped off all the time by cross roaders, which is a hustler’s term for people who cheat casinos (it refers to parking your horse at the cross roads in a town in case you need to make a speedy getaway). I started researching the subject, and met a number of famous cheaters, and collected their stories. Twenty years later when I started writing the gambling books, I had a wealth of information to work from.

LEE: You branched off into other series… was that a creative decision (to stretch yourself as a writer), a marketing decision (to broaden your brand) or were sales of the Valentine series tapering off?

JAMES: It was a fluke. The Valentine books were doing just fine, and had been sold in many foreign markets and also to Hollywood. I’d written nine of them, with two more set to be published –WILD CARD and JACKPOT. I needed a break, and wrote a book called MIDNIGHT RAMBLER, which is about a down-and-out ex-cop who helps police departments in Florida find missing people. I didn’t tell anyone about RAMBLER except my wife – it was my little secret, just to see if I could do something else. When I was done, I showed it to my agent, and he called me up, and started yelling how good it was. He showed it to my publisher, and they reacted the same way. The next thing I knew, I had a new contract and a new series, and the Valentine books were put on hold.

LEE: How did you feel about that? Was it hard to see those books put on the shelf?

JAMES: It was gut-wrenching. I loved those books, especially the last two. But it’s difficult to argue with your publisher when they’re throwing money at you. I bit my tongue and accepted it.   The Program

LEE: What's your take on the state of publishing today? If you'd written GRIFT SENSE today, would it get published? Do you think it would receive the same kind of enthusiastic support and wide notice you got back in 2001?

JAMES: To be honest, I didn’t get much support when GRIFT SENSE was published. I paid for my own tour, and did most of my own marketing. The book was purchased by a lovely editor at Pocket Books named Emily Heckman, who was let go before the book came out. There wasn’t much support for it in-house.

The support I did get was from the mystery field, which pushed the book heavily. For example, Otto Penzler gave the book to a customer named Anthony Mason, who’s a newscaster for CBS Sunday Morning. That led to be being on the show a year later, which was a huge break for me.

In 2003, I went over to Ballantine Books, and my editor there purchased GRIFT SENSE and FUNNY MONEY (the 2nd book in the series) from Pocket. Ballantine got behind the books, which led to much of the success I’ve had.

So to answer your question, I really think that publishing today isn’t much different than it was ten years ago when I started. The avenues of distribution have changed, as have the ability to market yourself over the Internet, but at the end of the day, it’s still about hard work and catching some lucky breaks.

LEE: You've recently released a bunch of your books on the Kindle (and other e-formats). What prompted you to do that? And would you ever consider writing an original book directly for the Kindle, bypassing publishers altogether? If so, why?

JAMES: My decision to release books as ebooks was brewing for a while. The two Valentine books I mentioned earlier had reverted by contract back to me. I also had a thriller called THE PROGRAM which my agent had been shopping around, then had to pull when I got an offer from Tor to do a new series. So I had these three terrific books sitting on my laptop, which bothered me no end.

Then I bought my wife an iPad, and to my surprise (and hers), she fell absolutely in love with it, and started reading 4-5 ebooks a week on it. That got me thinking that maybe I should take these books I had, and release them as ebooks.

The turning point was hearing Joe Konrath speak at the Mysteries To Die For conference in Sarasota this past summer. Joe answered every question I had about the process, and gave me the confidence to put these books out. Will I ever write an original book directly for Kindle? The answer is yes. I’m working on a new Valentine novel right now, and plan to release it in the spring of 2011.

LEE: You've gotten some terrific blurbs from authors like Lee Child, Michael Connelly and Randy Wayne White. How important do you think blurbs from other authors are in selling your work to booksellers and readers? Have blurbs lost their punch or are they even more necessary today to rise above all the clutter out there?

JAMES: Blurbs are very important. They set you apart from the rest of the crowd. They can also tell the reader what they’re in store for. I’ve never released a book without one.

Paul Levine: The Mentalist

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Mystery writer Paul Levine stumbles on a crime-in-progress in his neighborhood and plays detective in this very funny blog post. Here's a snippet:

When the cops arrived ten minutes later, I told them the guy was late 30's, 6-1, 190 pounds, bleached spiked hair and spoke with a Russian accent. The car, I suggested, was possibly stolen. Maybe owned by a woman who was a life insurance broker in Orange County. She might need assistance walking, and it's possible her initials are "L.F."

The cops gave me sideways glances. Like who the hell was this guy, "The Mentalist?"

I explained. The license plate holder is from a dealer in Anaheim. In the front seat, there's a blue handicapped parking sticker and a hardcover book. Married Lovers by Jackie Collins. Men don't read her. The personalized license plate is "LF CLU."

"Her name might be Lois Fenstermacher," I suggested, helpfully. "And she could be a Chartered Life Underwriter."

The cops weren't impressed.

TIED IN Ties Up More Raves

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Tied In Cover 6-22-2010

Author/blogger Ed Gorman, founding publisher of Mystery Scene Magazine, has given TIED IN an incredibly flattering review.  He says, in part:

I say this without a whit of exaggeration: TIED-IN edited by Lee Goldberg, and written by Lee and other members of the International Association of Media Tie-In Writers, is the most fascinating, entertaining and honest book about the writing life I've ever read. […] we see the pleasures and frustrations of this particular craft. And in the process we see what life is really like for professional writers.

[…]TIED-IN is rich with humor, lore, wisdom about the writing life

Thank you so much, Ed! And Mark Baker, one of Amazon's top reviewers, has also given TIED IN a rave. He says, in part:

We get a look at every kind of tie-in imaginable. There are the books based on TV series, as covered by Donald Bain (author of the Murder, She Wrote books), Tod Goldberg, and William Rabkin. Max Allan Collins discusses his two most frustrating novelizations of movies. Is writing for a YA crowd harder or easier? You'll get the answer from Aaron Rosenberg. Writing a novel based on an entire season of episodes, novels based on comic books, and writing novels set between movies are all discussed. […]My respect for tie-in writers has really grown as a result of reading this book. One of the repeated facts is their short deadline. We're talking weeks to complete a book. And that's with multiple people telling them how the book should be written. This isn't easy work.[…]if you enjoy reading about the adventures of your favorite screen characters, this is a book you need to check out. You'll love getting a peak behind the scenes at how authors create these further stories.

Thanks, Mark!

Grease is the Word

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Reading TIED IN brought back fond memories for UK blogger/author/gamer Jonny Nexus of his favorite tie-in of all time: the novelization of GREASE.

This might sound like a bizarre choice, but you have to understand that the novel is so much more than the film. The film’s fun, I’ll not deny that. But it’s a musical, not perhaps frothy, but not that deep either. How the hell do you take an ever-so slightly camp and over-the-top musical and turn it into a novel?

Well in this case, [Ron]De Christoforo took a minor character from the film, Danny’s best mate Sonny, and turned him into the engaging narrator of a gritty but fun, first-person novel. He also gave Sonny a girlfriend, Marsha, who joined the Pink Ladies, so that she could later tell Sonny things that had happened when the girls out of the boys’ sight. As for the songs, at least one that I recall (Greased Lightning) was re-imagined as an impromptu rapping sessions, with the rest just left out altogether.

Some novels draw you in, making you feel like you’re peeking into another world. That was how it was for me, with Grease: a young teenager in early 80s Britain feeling like he’d learned what it was to be a slightly older teenager in late 50s USA. It was full of detail: Polar Burgers, the pre-chain dump of a fast-food restaurant they used to eat at; the ‘57 Chevy pickup Sonny borrows from his cousin so he and Danny can go and visit Sandy; the zip gun Doody makes in shop that all the others laugh at.

It’s my favourite tie-in novel of all time. But more than that, it’s just one of my favourite novels.

I loved it.