DaVinci Mania

On the eve of the release of the DAVINCI CODE movie, Publishers Weekly reports that the book is finally coming out in mass paperback…with a five million copy first printing (that’s few more than the print run for my new book, MR. MONK GOES TO THE FIREHOUSE).

Anchor Books will print a total of 5 million copies of the paperback edition of The Da Vinci Code
when the company publishes the mass market and trade paperback editions
of the huge bestseller. The company has confirmed Friday’s PW Daily report that it will release the paperback editions of Da Vinci
March 28, about seven weeks ahead of the release of the movie on May
19. The mass market edition, which Anchor is calling the movie tie-in
edition, will sell for $7.99, while the trade paper will have a $14.95

In addition, Broadway Books will issue a 200,000 copy printing for the trade paperback edition of The Da Vinci Code Special Illustrated Edition on March 28. And leaving no stone unturned, Broadway will print 200,000 copies of the trade paper edition of The Da Vinci Code Illustrated Screenplay May 19, while Doubleday will release 25,000 copies in hardcover.

5 thoughts on “DaVinci Mania”

  1. This was in the *NYT* as well, and I had a problem with their coverage:
    What does this mean in context? The publisher is doing a 5 million copy paperback print run, apparently in two editions (trade and mass-market). How does that compare with the paperback print runs for, say, King’s most recent novel, or the most recent Harry Potter novel? Is the 5 million copy run some kind of record? Is it unusual for a publisher to do simultaneous trade and mass-market editions?
    Of course, these could be stupid questions. If so, forgive me, for I am a bear of little brain and get easily confused.


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