Exec Shuffle

Variety reports that Susan Lyne is stepping in to run Martha Stewart’s company.

Former ABC Entertainment prexy Susan Lyne is going from the Mouse House to Martha’s, effective today. Lyne was appointed president and CEO of Martha Stewart Living OmniMedia at a board meeting Thursday, replacing Sharon Patrick who informed the board she wished to resign. Appointment comes five months after Lyne joined MSO’s board and nearly seven months after she got the ax at ABC along with ABC Entertainment TV Group chair Lloyd Braun.

"I had the summer to really think about what I wanted to do next," Lyne told Daily Variety. "This is a company that has everything it needs to grow. It is a really strong brand and has a deep relationship with its core customers."

This news comes on the heels of Carole Black’s announcement that she’s leaving as head of Lifetime Television at the end of her contract this winter. How are these two stories related? Rumor was that Lyne was in the running to replace Black… or perhaps to fill the vacancy left by Barbara Fisher, who left as vp of programming six months ago. Now Lifetime finds itself looking for two high-powered female execs to fill two major posts at the network.

Of course, I have a personal interest in how the Lifetime exec hunt goes… they are the network that’s running MISSING, the series I’m working on…

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