Barnes & Noble 2.0

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The Nook might just save Barnes & Noble if they commit to becoming a Nookstore instead of a Bookstore…making ebooks the primary focus of their brick-and-mortar stores as well as their website.  That's the thesis of an interesting article from CNN Money. 

"Barnes & Noble didn't get into this market very early, but when they got into this, they got into this very smart," says Forrester research analyst James McQuivey about the company's ereader. "They went in with with both feet, quickly got a device on the market as opposed to picking someone to partner up with like Borders did, and when the firestorm in 2010 hit, they already had their device ready to go. Borders did not." (Pop quiz: Do you even know the name of the Borders ereader? It's called the Kobo. And it's nowon clearance for $60 at Borders stores that are liquidating.)

In fact, McQuivey thinks Barnes & Noble has a better than 50% chance of making the switch to digital if it becomes even more aggressive about its Nook hardware, software, ebook and accessory business. And there is room for growth. Based on a Goldman Sachs analyst report, the Nook business is on a hockey-stick growth curve, with sales going from $62 million in 2009 (the year the device launched) to an estimated $1.163 billion for 2012. Meanwhile, the book business — sales at brick and mortar locations — will decrease, according to the same estimates, from $4.37 billion this year to $3.95 billion for the company's fiscal year 2012.

In other words, the day is fast approaching when ebooks will drive B&Ns sales and paper books will be little more than colorful decor in their Nookstores. Or, as the article concludes:

Regardless of the path executives take, the Barnes & Noble of the future (if there is one, of course) will probably look nothing like it does today. The company could even choose to drop the name altogether and let Nook become the consumer-facing brand.

Relentless Forward Motion

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It's shaping up to be 'Interview Lee Week." The first of my three-part interview with Booklife is up today. Here's an excerpt:

And, along those same lines, what has writing for television taught you about writing novels?

Lee Goldberg: I think that being a screenwriter, particularly for TV, has made me a much better novelist. You have to write outlines for TV, so it has forced me to focus on plot before I start writing my books. I’m not figuring things out as I go along as some authors do. I know exactly where I am going…though I may change how I get there along the way.
Being a TV writer has also trained me to focus on a strong, narrative drive, to make sure that every line of dialogue either reveals character or advances the plot (or both), and to cut anything that’s extraneous or bogs the story down.  I also suspect that being a TV writer has given my books a faster pace and more of a cinematic structure.

Have you picked up any habits–good or bad–writing for television that you had to unlearn or put aside when writing novels?

Lee Goldberg: Not really, but if I have a bad habit, it may be the need to have a relentless, forward motion to the story. In TV, you cut anything that’s the least bit extraneous to keep the story moving and to keep your episode within your allotted running time. With books, I have to remind myself that it’s okay to take time out to contemplate a moment, an experience, or a place…but only if it’s a moment.

 

Off the Cuff

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The Dabbling Mum blog did a long, Q&A interview with me about all kinds of stuff. Here's an excerpt:

What is your biggest obstacle when it comes to pitching yourself as a writer and what steps have you taken to overcome that obstacle?

I haven’t been a freelance journalist in almost thirty years. Nowadays, in the television and movie business, the biggest obstacles are my age and my history. There’s a lot of ageism in Hollywood and now that I’m in my 40s and have lots of credits to my name, I have to spend a lot of time and effort proving to execs that I am more than the sum of my credits…and that am capable of doing other things than the kinds of shows I have done in the past. 

I don’t necessarily want my credits to define me…after all, there are some jobs I took because I needed the money or because they were the only folks hiring at the time. 

With books, I don’t have to pitch myself anymore. The business has changed so dramatically in the last year or so that there’s more money in self-publishing than in publishing right now. So the only person I have to query is myself.

What is your best advice for getting past writer's block?

Write. No matter how bad it is. Just write. Give yourself permission to suck. Sometimes, all it takes is just hitting that one good line or paragraph to break the creative log jam. I also recommend taking a break and reading a good book. Reading forces you to work with words and your imagination. That said, I’ve found that writer’s block usually comes from a poorly conceived story. The problem isn’t that you can’t write, but that the project you’ve sat down to work on has a crippling creative flaw.

My Loss is Your Gain

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The_Walk_FINAL Now, thanks to a temporary technical screw-up, you can get my runaway Kindle bestsellers THE WALK for just $1.99 and THREE WAYS TO DIE for only 99 cents.

It's infuriating for me…but a steal for you. But you'd better act now, because if I have my way, these savings will end as soon as possible.

And no, this is not a lame publicity stunt. I had nothing to do with the dramatic cut in prices and I am doing everything I can to get it fixed. But in the mean time, I need to sell a lot of books to make up for my losses… 

So go for it…get the books cheap while you can!

UPDATE 4/15/2011. I am pleased to say that you're too late. Amazon has restored the original pricing. 

Important Warning for Smashwords Authors

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If you are using Smashwords to distribute your ebooks to online retailers, go there right now and OPT OUT of having your books distributed to Kobo.

Today Kobo, without my prior knowledge or consent, has slashed the prices on a bunch of my ebooks from $2.99 to as low 99 cents….and Amazon has followed suit. This is going to cost me thousands of dollars in lost royalties this month if I don't resolve this situation fast.

I don't know how long it takes for Kobo to remove books after an author has opted-out of distributing to them through Smashwords, so I have contacted Mark Coker, owner of Smashwords, to see what he can do before I lose a lot of money.

In the mean time, get your books off of Kobo now before they do the same thing to you…if they haven't already.

I am furious about this. It's as if they've hacked into my checking account and started making unauthorized withdrawals. I am assuming there is some language buried somewhere in the Smashwords agreement that allows Kobo to charge whatever the hell they want for my books. The problem is, Amazon matches the lowest price out there…and adjusts your royalty accordingly.

So now on Amazon, instead of making $2.06 each sale of  THE WALK, I am making 70 cents. And instead of making $2.06 a sale on THREE WAYS TO DIE, I am making 35 cents. This is a major blow for me, since those two books are my bestsellers…

I really hope I can get my books off of Kobo quickly…and then convince Amazon to restore my original prices immediately thereafter.

UPDATE: 4/12/11, 8:37 pm: I got an email from Mark Coker, who tells me this is a big technical glitch at Kobo and that they are working on fixing the problem.  He hopes to have it resolved by Thursday. Even if they do, I don't know how long it will take Amazon to restore the original pricing…and I still will have lost money in the interim. I doubt I'll be posting my books on Kobo again…my pitiful sales on their platform are not worth the risk of future accidental or intentional price cuts.  

UPDATE 4/14/2011 – My books are off of Kobo and, from what I am hearing from other authors, the prices have been restored. I appreciate Kobo and Smashwords resolving this problem quickly…but I won't be back on Kobo any time soon. Now I've got to get Amazon to jack my prices back up to where they were before….

Tag-Team Thrills

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Top Suspense has launched "Lauren's Run," a new tag-team short story that's full of surprising violence, dark humor, and amazing twists. You can catch up on the first seven parts here. Parts 8-12 will run next week. If you can guess who wrote which parts, you can win lots of free books from the Top Suspense authors.

E-Volution

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IMG_0218 The talk of the Romantic Times conference, at least among the published authors, was the e-volution of publishing. I was fortunate enough to spend time with two authors at the forefront of it all…Barry Eisler and Boyd Morrison.

Barry and I got together for breakfast and, while I can't go into details of what we discussed, he has some very innovative, creative, and ambitious plans for  self-publishing his books. He's definitely given his controversial decision to walk away from a $500,000 book deal, and how best to capitalize on the ebook/self-publishing market, a lot of careful thought and there's no question in my mind that he will be successful. 

It occurred to me that one major advantage that all of us who were published before have going for us as we enter the self-publishing world…which the newbies flooding the Amazon, Smashwords, etc. do not… is a network of other published, successful authors we can reach out to for blurbs, advice, cross-promotion, recommendations, etc. Those relationships, and that wealth of shared experience, will give us a considerable edge in the marketplace and a way to rise above the tsunami of swill for a while to come.

After our breakfast, I headed to the RT booksigning event…which was,without a doubt, unlike any booksigning I've ever attended in my career. There were hundreds of authors and thousands of fans. It was amazing. IMG_0222

I was sandwhiched between a woman who wrote "man on man erotica" and Colleen Gleason (aka Joss Ware). Colleen and I passed the three hours, between signing scores of our books, talking about — what else? — ebooks and self-publishing.  She's concerned, like many other authors I talked to, about this race to the bottom, in which authors are pricing their books at 99 cents in a desperate effort to sell books or crack the top 500 rankings.

After the big signing, I got together with Brett Battles, Robert Gregory Browne, and Boyd Morrison for a late lunch…which went so long, it almost became an early dinner. We had a great time talking shop and just about every aspect of the ebook/self-publishing/"traditional" publishing biz.

Boyd, you may recall, was the first Kindle sensation…and quickly got snapped up by a big six publisher with a rich, multi-book contract. He's now published in print world-wide. His take on the Amanda Hocking deal, from his uniquely informed perspective, was very interesting (without going into details, essentially he thinks it's a no-lose situation for her, even in the unlikely event that her books under the deal fail).  I came away from that long, liesurely lunch with a lot to think about.

I had a great time at the RT conference…it certainly exceeded my expectations. But the best part for me wasn't any of the programming…it was talking shop with my fellow authors. 

(Pictured: One corner of the vast signing hall as it was beginning to fill up. And Joanna Bourne, Stephanie Bond, and Rhys Bowen)

Lies That Reveal Your Publisher Is a Fraud

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You'd thnk the ebook revolution would have killed off the vanity press hucksters…but it hasn't yet. But until that day comes,  Writer Beware has created for writers a handy list of lies that scammers tell to trick the unwary, the desperate and the gullible into thinking that you're deading with a real publisher.

If  the publisher you are considering getting into business with is telling one of these whoppers, you know you're in trouble. Here are a couple of examples:

We aren't a vanity publisher because we also offer non-fee contracts. Okay. But you only have their word for that, right? And even if it's true, YOU are getting a fee-based contract. Think about that double standard–what does it say about the way the publisher views you and your work?

We aren't a vanity publisher because your fee covers only part of the cost–we provide the rest. Again, you only have their word for that. It's highly likely that this claim is being made not because it's true, but to make you feel better about surrendering large sums of money. In most cases, where publishing fees are due, they cover not just the full cost of production and publication, but the publisher's overhead and profit as well.

We aren't a vanity publisher because we refund your money if you sell a certain number of books. Once again, this is a sales ploy, designed to make you feel better about paying a fee. It's likely that the sales threshold is set so high that authors will rarely, if ever, achieve it–especially given the very limited distribution and marketing that most fee-based publishers provide (since the bulk of most fee-based publishers' income comes from authors' fees, they have little incentive to cut into their profit with effective marketing and distribution–although some will provide more if you pay extra).

Another thing to wonder about: if by some amazing chance you do manage to reach the sales threshold, will your publisher make good on its refund pledge? Some fee-based publishers will. Others are just plain lying.