I thought I knew a lot about promoting my books online. It turns out I was wrong. I recently received a review copy of Steve Weber’s PLUG YOUR BOOK: ONLINE BOOK MARKETING FOR AUTHORS and while it told me a lot I already knew, he provides plenty of good advice, many useful short-cuts, and lots of real-world examples drawn from all over the web. My only quibble is that he gives too much emphasis to Amazon, their reader reviews, and their sales rankings than I think they merit (Weber wisely urges authors to stay away from hiring a service to boost their Amazon rankings and gives evidence why it’s a foolhardy investment). Quibbles aside, there’s no doubt that his promotional strategies genuinely work…here I am, a blogger plugging his book online.