I received this spam email today from Richard Brawer. The subject heading was: "New Book from MWA Member."
I’d like to introduce you to David Nance in his latest case,
"MURDER ON THE LINKS", a mystery set at the Jersey shore, in Monmouth
The body of a prostitute is found tossed into
the woods bordering the fifth hole of a posh golf club. The same day a penny
stock promoter and the daughter of a New York mobster are found murdered in a
mansion in the wealthy community of Elberon, New Jersey. Peer into mob
infested stock brokers scamming worthless paper to naïve investors, and into the
deviant world of the rich with their kinky sexual appetites as David Nance roots
out the murderer from among the members of Spring Brook Golf and Country
Read excerpts of Murder On The Links and all the books in the
David Nance Mysteries Series at: www.rbrawerbooks.com
ORDER FORM: MURDER
ON THE LINKS is only offered through the mail from HFFO, Inc. Please print out
I think this email is a perfect example of how NOT to promote your book. Beyond being impersonal, there is no hook, no angle, no grabber. Nothing that would persuade you to do anything except hit the delete key.
If you are going to send out a spam email, the least you should do is make every possible effort to make your solicitation an attention-grabber, something that hypes your book and makes people want to read it (especially if your book, like this one, is self-published and only available through mail-order).
Let’s start with the subject heading: "New Book from MWA Member." That’s supposed to mean something? That’s supposed to intrigue me? New books come out from MWA members every day. Your subject heading is your headline, your banner, your movie marquee… it should entice the reader to open the mail, not delete it. (I only opened this one because I had a feeling it would make a good blog post).
But he compounds the error by making the first line of his email an utter snooze: "I’d like to introduce you to David Nance in his latest case, "MURDER ON THE LINKS", a mystery set at the Jersey shore, in Monmouth County."
Why would anyone bother to read further? I’ve read time-share sales invitations that are more exciting. Sadly, the rest of the email is just as perfunctory and dull.
Where’s the salesmanship? Where’s the enthusiasm? Where’s any reason whatsoever to read the email…much less the book? Whether the author realizes it or not, the email reflects on him and his book. If the email is flat, dull, pointless and lazy, it implies the book probably is, too.
Rather than promoting his book, I think Richard Brawer has done the opposite…he’s driven people away.