In a bid to get more subscribers, Showtime is offering free episodes of DEXTER, L WORD, WEEDS, BROTHERHOOD, and SLEEPER CELL on Yahoo to get you hooked. They are also aggressively courting bloggers like me to get the word out. Obviously, its worked, since here I am, talking about it.But this is not the first time Showtime has tried to reach bloggers and their readers.
Several weeks before DEXTER premiered, Showtime sent bloggers personal emails with links to the pilot in an effort to generate word-of-mouth for the show within the blogosphere. As far as I know, this is the first time a network has so actively attempted to court bloggers to hype their shows. DEXTER scored well in its premiere…it will be interesting to know, if it’s even possible to determine, how much Showtime’s aggressive web push played in those numbers.