TIED IN doesn’t focus solely on television tie-ins. It also covers movie novelizations, comic book tie-ins and computer game tie ins. But that actually makes it even more valuable and more interesting.
[…]my favorite essays were those that did focus on television tie-ins, especially David Spencer’s wonderful “American TV Tie-Ins from the 50s through the early 70s,” which delves into the history of television tie-in novels and examines several of the writers from those decades, including William Johnston, Keith Laumer and Michael Avallone.
TIED IN is a fascinating exploration of the media tie-in business.