I got an unsolicited email today from a newbie author asking me to read his book and review it. The solicitation itself was polite enough, but where the author stumbled was in his pitch:
The book is aimed at the adult male market; the book provides a means for males to escape to some harmless, male orientated entertainment without being made to feel guilty about doing so. At the risk of sounding corny, I would describe the book as a ‘rattling good read for real men.’
This male doesn't need a means to escape to some male-orientated entertainment that will make him rattle.