The Case for Hard Case Crime

Bookgasm has a Q&A with Hard Case Crime editor/author Charles Ardai, who discusses the evolution of the imprint and the impact that publishing Stephen King’s COLORADO KID has had on their visibility inside, and outside, the industry.

this book has been very important to us. While we got plenty of media
coverage before publishing THE COLORADO KID, we got a lot more
afterwards. And with a print run in excess of one million copies, the
book was simply seen by a lot more people than our books normally are.
Far more people know about Hard Case Crime today than would have if
Steve had never written that book for us. How many of them will become
regular readers of our other books? That’s hard to say. But I imagine
some will, and we’re very grateful for that.

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