There's a great interview with self-publishing superstar Amanda Hocking in the New York Times today. She comes across as very natural, likeable, and surprisingly level-headed about her success, which came to her surprisingly fast once she put her books on Amazon:
…Hocking uploaded “My Blood Approves” to Amazon and, about a month later, to Smashwords, a service that makes her books compatible not only with the Nook but also with less popular devices like BeBook and Kobo. (When, in October 2010, it became possible to self-publish directly on Barnes & Noble’s site for the Nook, she did so.) It’s a surprisingly simple process in each case — much like signing up for Facebook. She took the e-leap because she thought that even if she sold her vampire books, there was going to be a reaction against them before they made it into stores.
The first day, she sold five books. The next, five more. “I took screen shots a lot,” she said. Then she uploaded another novel and sold a total of 36 books one day in May. “It was like: 36 books? It’s astounding. I’m taking over the world.”
Soon she started selling hundreds of books a day. That June, she sold 6,000 books; that July 10,000. “And then it started to explode. In January, it was over 100,000.” Today, she sells 9,000 books a day.
Hocking is at a loss to explain the phenomenon. “I’ve seen other authors do the exact same things I have, similar genre, similar prices” — like many self-published authors, she prices her books radically below what traditional publishers charge; typically hers cost between 99 cents and $2.99 — “and they have multiple books out. And they all have good covers. And they’re selling reasonably well, but they’re not selling nearly as well as I am.”
The problem is, now everybody thinks they can be Hocking…or John Locke…and don't seem to realize that they are exceptional cases.