When James Lincoln Warren and Paul Guyot learned about the International Association of Media Tie-in Writers (IAMTW), they cooked up this wicked spoof, a website for The Professional Hack Authors Recognition Society (PHARTS).
The Professional Hack Authors RecogniTion Society, or
PHARTS, is an organization for professional hack authors,
i.e., mercenary wordsmiths who don’t care a fig for style, content,
originality, or grammar, but are willing to write anything for money.
We are of all ages, races, ethnic backgrounds, religious persuasions,
and sexual preferences, comprising even Old PHARTS, New
PHARTS, Red PHARTS, Blue
PHARTS. Are you
In a back-handed kind of way, this amusing satire underscores why Max Allan Collins and I decided there was a need for a professional organization for media tie-in writers. We’re not stupid, we know that tie-ins and novelizations are widely considered as hack work…even though media tie-ins regularly hit the NY Times, Publishers Weekly, and USA Today bestseller lists and handily out-sell original novels by many big-name authors. But media tie-ins rarely get reviewed and never get any respect. Hence, IAMTW.