Random House is going all-out promoting THE HEIST, the novel I wrote with Janet Evanovich. They’ve produced three trailers and a slick national TV commercial for the June 18th roll-out. I’ve never had that kind of promotional support before and it’s very exciting. I think they’ve done a good job selling the “franchise” and tone of the book in just a few seconds. I’ll have the commercial and trailers posted on the site soon…but in the mean time, here are links to them on YouTube. Let me know what you think!
NATIONAL TV SPOT: The Con is On!
TRAILER #1 – Meet Nick Fox and Kate O’Hare from THE HEIST
TRAILER #2: Meet FBI Agent Kate O’Hare from THE HEIST
TRAILER #3: Meet Con man Nick Fox from THE HEIST