My brother Tod beat me to the news that Lori Prokop‘s Book Millionaire scam is back… a "reality show" that promises to grant the winner the "lifestyle of being a successfully published author" and "additional prizes to help achieve the goal of Best Selling and
In other words, Lori will publish the winner through her vanity press ("Bestseller Publishing") and they will get a stack of Lori’s self-published books. Wow. Where can I sign up? And as I predicted, back in April when this scam was first announced, "Book Millionaire" won’t be on any television network…it’s going to be on the web. Videos of the suckers, excuse me, aspiring contestants are up on her site. At least one of them is mortified and wrote to me about it:
I fell for it hook, line and sinker…so of course I sent an email to all my friends to sign up on the site and watch for my audition tape and my really smart lawyer friend found your site and now I want to cry!
Lori Prokop’s scam is so transparent, how could anyone possibly fall for it? So that’s what I asked the lady who sent me the email, and she sent me a lengthy reply. Here are some excerpts:
I was a huge Survivor and Apprentice nut — always wanted
to do one of those shows but did not want to eat bugs or work for Donald
Trump. I was new in self-publishing at the time I sent in my tape….my passion for this business has become my mission.
I have a circle of amazing friends who are always in the spot light–I thought it would make great television so
thus I believed the concept. I have a friend on the American Inventor Show, a friend who was
the first person voted off of Survivor and a friend that was on the Today Show…
I have read some best
sellers that I felt where only best sellers because they were marketed correctly and I have read some awesome books that will never be on the best seller because they don’t understand marketing. So I believed in the concept. Thinking back I was amazed she was also from Wisconsin.
Wisconsin? What difference does that make? Clearly, this aspiring writer wanted to be a celebrity so badly, and was so jealous of her friends who got on TV, that she jumped blindly into this ridiculous scam without bothering to notice that, even if she won, she would get none of the things she was dreaming of. Lori Prokop can’t give anyone "the lifestyle of a bestselling author" or "celebrity status"…all she can do is offer contestants some of her self-published "get-rich-quick" books, a cheaper rate on leased cars, and tickets to one of her motivational speeches at a Unitarian church.
I have no sympathy whatsoever for the suckers who fell for her scam… they deserve the humiliation and disappointment they are in for. They didn’t think about what they were being offered ("the lifestyle of a bestselling author??"). They didn’t do any research into Lori Prokop or Bestseller Publishing (ten minutes on Google would have been enough). Instead, they gladly deluded themselves because they wanted Lori’s empty promises and outrageous claims to be true…they wanted a short-cut to their dream of being published authors. They have no one to blame but themselves. It’s hucksters like Lori Prokop, who profit on the desperation of aspiring writers, that infuriate me.
UPDATE 4-2-06: My brother Tod and I aren’t the only bloggers outraged by huckster Lori Prokop’s Book Millionaire scam. Journalist Richard Cobbett writes:
Is it wrong to hope that people like Lori Prokop wake up one day to find
their intestines crawling with tapeworms?
If she did, she’d try to sell them on the Internet as "miracle healing tapeworms."