Current Affairs

Ed takes THE WALK

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The_Walk_FINAL (2)

THE WALK probably wouldn't have been published by Five Star back in 2004 if it wasn't for Ed Gorman's enthusiastic recommendation to the editors. I've always known that he liked the book, but until his blog post today, I didn't realize how much. He says, in part:

it's a book far richer than most suspense novels[…]Marty Slack is the protagonist, a TV executive whose largest burden is being himself. As much as he resents and hates the grasping, greedy, treacherous people at the top of the TV ladder, he has to reluctantly admit to himself, in the course of his journey to reach home after being stranded miles away, that he is an awful lot like them. Slack is a character we get to know as well as we know people in the best of mainstream novels. Goldberg gives us a real live person here. And he doesn't cheat. We come to like Slack but there are moments when we see him as shallow, selfish and even pompous. But he's fascinating because he's so well detailed.

[…]And then there's Marty Slack's marriage. This storyline is another example of what I mean about Goldberg pushing against genre boundries. This isn't just a cliche portrait of a marriage in trouble. This, and at some length, is the dissection of two people who've realized that their marriage may be beyond repair. The scenes of recrimination, rage, despair hurt to witness. Beth Slack is just as painfully real as Marty Slack.

[…]This is a magnificent novel–by turns hilarious, scary, sad, witty and ultimately wise on its judgments about the way so many of us live these days.

Thank you so much, Ed!

The Mail I Get

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Over on Debbi Mack's blog, someone asked me:

Lee, you said that you would advise new authors (unpublished) to take a contract with a small press over self-publishing. Could you expand on that? What do you think that would offer them over the chance to sell more books and attract more readers?

Very few self-published authors are selling as well on the Kindle as Joe Konrath …or even close. But let’s say you are one of the lucky few selling about 500 copies of your book a month at $2.99, earning $1000-a-month in royalties.

If the sales hold, you’ll sell 6000 copies-a-year, and earn $12,000. A typical, low-end advance for a new writer would be about $6000, give or take a thousand. A low-end mass market print run would be about 30,000 copies…a hardcover run would likely be about 5000 (and, of course, in success it could be considerably more). Your book will be in most bookstores in the country, and if it’s a mass market paperback, probably most drugstores, convenience stores, and some airports. And, of course, there will also be an e-book edition. You might even get foreign sales, large print deals, and an audio book out of it, generating more income.

I would argue that you'd be a fool not to take a mid-list paperback or a hardcover deal over self-publishing on the Kindle. Financially, you might make less (in failure or only modest success)…but the difference will be more than made up for in editing, marketing, wider readership, wider name recognition, and professional prestige (and that prestige does mean something, whether you want to admit it or not).

You can always go back to self-publishing… and when you do, you will be bring that wider readership, name recognition, and professional prestige with you. But a book deal doesn't come along every day, and that's still going to mean something for a long time yet…and I suspect it still will if bookstores disappear.

I have no doubt the big reason my out-of-print are doing as well as they are is because they are riding on the large readership of my MONK and DIAGNOSIS MURDER books.

So let's use a real world example. Boyd Morrison sold thousands of copies of THE ARK on the Kindle…and abandoned Amazon in a nanosecond for a print deal. Why? Because he knew he could reach even more people and potentially make even more money (and sell the rights to other publishers around the world, not to mention audio, film, etc). He was thinking about his long-term career. It was a wise move…because you can always go back to self-publishing… but a contract from a major publisher is a lucky break that may not come again.

But don’t take my word for it… here’s what Boyd has had to say on the topic:

“If your goal is just to write and get your books out there where readers can find them, e-publishing lets you do that in a way that doesn't cost you thousands of dollars paid to vanity presses to get a few thousand copies that will molder in your basement. Instead, you can now make some decent money selling ebooks, which will reward independent writers who produce good books that are well-packaged and cleverly promoted. […] But if you are writing books to make a living (so that you can ditch your old job), you'll certainly have to consider the financial ramifications of staying indie versus going with a publisher. In my case, I wanted to reach as many readers as possible, and though ebooks are growing at an exponential rate, most sales are still currently in stores. In two years, those numbers will be very different, but for right now that's the situation. In addition, I'd be surprised if I ever would have gotten deals for The Ark in UK, Germany, Holland, Italy, and all the other countries without a US publishing deal. Although I'm not anywhere near the league of Stieg Larsson's sales, you can get an idea of how the US market compares to the rest of the world by looking at his numbers: he has sold 4 million books in the US, but he has sold over 40 million books worldwide. That percentage is not uncommon for authors of thrillers, which are what I happen to write. Yes, with the advent of Amazon Kindle UK, I could have put my books on that store as well, but I never would be able to put my books on Amazon Kindle Deutsche because I would need a German translator. And remember that Amazon Kindle UK wasn't even a faint glimmer when I got my publishing deal last year (47 Internet years ago). So truly take a deep look at what your goals are before you decide to take either the indie route or the traditional publishing route. Either way, you'll get to do what you love, which is write. But the effort, hassle, financial rewards, prestige, and desired readership should all be factors you consider in your decision.”

For me, and other mid-list authors, it’s an entirely different decision.

I got a $2000 advance when I sold THE WALK to Five Star in 2003. It was published in hardcover in 2004 and didn't earn out. It tanked. I have since sold close to 9000 copies of THE WALK on the Kindle. I make more in one month from Kindle sales on THE WALK than I did during the two years that the book was in print in hardcover.

If a publisher came to me today and offered me a mass market paperback deal for THE WALK, I probably wouldn't take it…because I don't see a scenario where I'd end up making more money on the book than I am making now. But it's easy for me to say that… I have 1 million copies of my MONK books in print with Penguin/Putnam.

If I was a newbie author, who'd never been in print before, I would probably take the mass market deal even if it meant earning less just for the exposure and professional credibility it would give me.

All that said, writers now have more options than ever before…which is great. And the rise of FREE self-publishing  (meaning no cash out-of-pocket) may finally drive into extinction Authorhouse, Jones Harvest, and all the other sleazy vanity presses out there that have preyed on the desperation and naivete of aspiring writers for too long.

Taking The Walk

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The_Walk_FINAL (2) James Reasoner had some very nice things to say today about the paperback edition of THE WALK. He said, in part:

THE WALK is part adventure novel, part horror novel, part comedy. A lot of terrible, tragic things happen, but Goldberg’s dry, satiric wit crops up often enough to keep things from getting overwhelmingly gloomy. Marty and Buck are fine characters who play off each other wonderfully well, and the pacing really keeps the reader turning the pages. All of it leads up to an absolutely great ending that really put a grin on my face.

[…]this is hardly an unbiased review, since Lee Goldberg and I have been friends for years. However, trust me on this. THE WALK is one of the very best novels you’ll read this year or any other year.

Thank you so, much James!

No Kids or Cowboys, Please

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Bards & Sages is a print-on-demand and RPG game publisher that also runs an annual writing contest and, inexplicably,  reviews books. Why any author would want their book reviewed by a POD publisher is beyond me  – but I got a big laugh out of their criteria for review submissions:

What we review: horror, fantasy, science fiction, young adult fiction, paranormal non-fiction (such as ghost story collections, urban legends, etc), writer guides and resources, roleplaying games, parapsychology, new age/mysticism non-fiction, and non-fiction works regarding ancient civilizations, dark ages, or mytho-poetic literature. We give limited consideration to mysteries, biographies, humor/parody, and political science.

What we don’t review: Under no circumstances do we review children’s books, erotica, romances, westerns, self-help, how-to manuals, unofficial guides to copyright/trademark material, fan fiction, “ripped from the headlines” fiction or non-fiction, and any book that uses the words “witch” and “Wiccan” interchangeably.

I think the New York Times should adopt these same criteria, particularly the one about proper usage of "witch" and "wiccan." Nothing riles me more.

Preying on the Self-Published

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Writer Beware has an excellent overview on PW Select and other "pay-for-review" scams that prey on self-published authors. They write, in part:

[…]no matter what altruistic motive the service offers to justify its fees, paid reviews are less an effort to expand review coverage to worthy books than an opportunity to make some extra cash by exploiting self- and small press-published authors' hunger for credibility and exposure.

Now there's a new entrant in the fee-for review arena: Publishers Weekly.[…]For a self- or small press-pubbed author with a quality book, therefore, PW Select could–just possibly–be an opportunity. Problem is, most writers believe their books are quality, whether or not that's so. Many, if not most, of the writers who pay the $149 won't have a prayer of getting a review (sorry, self-publishing advocates, it's true. Large numbers of self-published books suck). All they'll receive for their money is a listing–and while the reviews may attract attention, who will look at the listings? It's hard for me to imagine that anyone beyond the authors themselves will care.[…] PW Select is a moneymaking venture that feeds on self- and small press-pubbed authors' hunger for exposure, in full knowledge that the majority of the writers who buy the service will not benefit from it.

Publishers Weekly Whores Itself

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Publisher's Weekly has become so desperate in the face of declining advertising and an eroding subscriber base that it has decided to whore itself, and its good name, for a few extra bucks.

The magazine is launching PW Select, a quarterly "special issue" devoted to reviewing self-published authors, which would be a great and laudable thing… except that they are charging aspiring authors a $150 "processing fee" to be included. So it's just another vanity press scam, an advertising supplement pretending to be a review publication, aimed squarely at deceiving aspiring writers out of whatever money iUniverse hasn't already shaken out of them.

But it gets  even worse, my friends.

PW has also decided to piss all over their journalistic integrity, and the minimum basic standards of ethical journalistic conduct, by drafting their staff of reporters and critics to participate.  This creates a terrible and untenable conflict-of-interest for PW writers, who are now reviewing, and reporting on, authors who have paid for the opportunity.

The entire PW editorial staff will participate in a review of the titles being considered for review, and we'll likely invite a few agent friends and distributors to have a look at what we've chosen. No promises there, just letting some publishing friends take advantage of the opportunity to see the collection.[…] We briefly considered charging for reviews, but in the end preferred to maintain our right to review what we deemed worthy. The processing fee that guarantees a listing and the chance to be reviewed accomplishes what we want: to inform the trade of what is happening in self-publishing and to present a PW selection of what has the most merit.

Do they really think that charging a $150 processing fee is any different than directly charging for reviews? Do they really think they are fooling anyone?

It's sad that PW,  once a fine and reputable publication, has decided to follow the example set by the disgraced, and widely derided, Kirkus Discoveries, and prey on the desperation of aspiring authors…sullying PW's good name in the process. But they have waded one step further into the sewer by dangling the enticement of possible agent representation or contract from a publisher as an incentive to submit to "PW Select." This puts them solidly in the ranks of vanity press scammers.

If  PW wanted to honestly and informatively report on the self-publishing field, and give worthy self-published titles the attention they deserve, while still maintaining journalistic integrity, objectivity, and good name, they would have done their special issue without charging authors to have their books included and reviewed. Or dangling the possibility of agent representation and a publishing contract to self-published authors for their participation.

This is a money grab, a blatant attempt to exploit self-published authors to improve their sagging bottom line. It's PW pissing on their own good name.

It's pitiful, disgraceful…and very sad. PW and its staff should be deeply ashamed.

Have Books Become Folk Art?

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Over on Joe Konrath's blog, he's talking once again about how traditional publishing is on its death bed and how the ebook is the future. I agree with much of what he says, even if my friend's observations are beginning to feel stale and repetitive (much like my own observations on this topic and so many others). But I thought that this comment on Joe's post from reader Thomas Brookside offered a fresh insight…at least to me. Brookside wrote:

…if the question out there is why authors without any great financial interest in the present publishing system are defending it so fervently, I think the answer lies in a statement made by Anne Rice a number of years ago to the effect that when anyone can publish literature becomes a folk art.

The current system hands out very few financial rewards to authors but provides them with a lot of prestige.

I think even if they can make more money in the new paradigm and even if they can still find good books they want to read without much effort, these authors will feel highly aggrieved if the current system continues to disintegrate. If the statement "I've got a novel out right now," becomes the equivalent of "I sell handmade jewelry at flea markets on the weekend," these guys will be quite pissed off, even if they make more money and even if the slush apocalypse does not actually come about.

I think he makes a very good, and painfully accurate, point. I believe this is a genuine fear among published authors, whether they are making big money under the current model or not, and has gone unsaid.  But I don't think it's the only thing that motivates their concerns, and their fears, about the e-biz.

Certainly they have financial concerns, too. Can they still make a living as writers if the publishing business shifts to the ebook? Will their incomes increase or plummet?

And then there's concerns about the tsunami of self-published swill that's swamping the e-marketplace, and what the blowback from that might be on the e-book market, and books in general, which gets me back to my friend Joe.

No, I'm not saying his work is swill.  He's a clever writer, a savvy marketer, and is very helpful and generous with his knowledge. (I certainly owe my modest Kindle success to him). But it is his tremendous, and well-earned, success publishing his books on Amazon, and how impressively he has gotten the word out about it, which is making dollar signs dance in the eyes of newbies.

Hordes of newbies are rushing to get their work on the Kindle… even if it's horrendous in every way…and with no regard whatsoever to the impact that publishing crap will have on their careers. Because they aren't thinking about careers. They are thinking about money. Joe's money.

Even Joe, perhaps the biggest cheerleader there is for the Kindle format and the possibilities it offers writers, urges caution:

New writers tend not to know how crummy their writing is. No one learns to play piano overnight. Same thing with crafting a narrative. I've personally met thousands of newbie writers. I've only known two of these newbies that I knew were good enough to succeed–and both did. I've met maybe a dozen others that have potential. But that's it. The rest just aren't good enough. Maybe they'll become good enough, with practice. But putting starter novels on Kindle isn't good for anyone.

But I suspect that few, if any, aspiring authors have or will heed his wise advice in this regard. They are too eager to get their work out there.

It's not just those who have been published in print who have to adjust their thinking to embrace a changing publishing business…but also aspiring writers as well. As I have say many times, just because you can publish with a click of the mouse, that doesn't mean that you should.

On the other hand, for published authors, particularly those on the mid-list, times are changing. Accepting a publishing contract is no longer the no-brainer decision that it used to be, even if the offer is from a major house. Yes, it comes with an advance, editing, marketing, distribution, and prestige… but does it still make financial sense when you can publish the book in ef0rmat yourself, keep that agent commission in your pocket, and get a 70% royalty?

I don't have the answers. I don't think anybody does. But a lot of long-held beliefs about the business, certainly my own beliefs, aren't going to hold anymore.

Another Ruthless Interrogation

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Hank Phillippi Ryan interrogates me today at the Sisters-in-Crime blog. Here's an excerpt of what she beat out of me:

HANK: When you watch TV now, or read a book—can you just relax and, maybe, enjoy? Or is your editor-writer brain always assessing? What do you see as the flaws and gaps and missteps? The successes?

LEE: With a mystery, no, I can't just read or watch. I am always very aware of the construction of the mystery.

But you're not supposed to be passively entertained by a mystery. You are expected to track the clues. Part of the fun is that the mystery is there to be solved, and if the author (or writer/producer) has played fairly, then you can and should participate along with the detective.

If a movie is really good, I can stop looking at the construction of *the story* and just be swept up in it. But if the movie is flawed, it pulls me out, and I start seeing the work/structure/component parts and then it's hard to be entertained by what I am watching. I begin to watch it like a producer watching a director's cut and thinking about what he's got to go into the editing room to fix…

 

Mysteries, Margaritas, and a Grilling

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There’s a long Q&A interview with me over at the Mysteries and Margaritas blog. Here’s an excerpt:

Mary: You write books and you write screenplays. I’ve heard they are completely different animals. Do you find it hard to do both? Or in your mind do they complement each other?

Lee: They do compliment each other. I was a reporter first… and that taught me how to write tightly, to say more with less, and to craft strong leads. It also trained me to meet deadlines and to be a ruthless editor. I became a screenwriter when one of my books was optioned for film and I got hired to write the script.

I think that being a screenwriter, particularly for TV, has made me a much better novelist. You have to write outlines for TV, so it has forced me to focus on plot before I start writing my books. I’m not figuring things out as I go along as some authors do. I know exactly where I am going…though I may change how I get there along the way.

Being a TV writer has also trained me to focus on a strong, narrative drive, to make sure that every line of dialogue either reveals character or advances the plot (or both), and to cut anything that’s extraneous or bogs the story down. I also suspect that being a TV writer has given my books a faster pace and more of a cinematic structure.

 

I also talk about what I wear in bed, so you really don’t want to miss it.

The Lost Gunsmoke Novel

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James Reasoner raves on his blog about Joseph A. West's new novel SHOOTOUT AT PICTURE ROCK which, as it turns out, was actually written as a GUNSMOKE tie-in novel. West revealed the backstory in a comment on the blogpost:

SHOOTOUT AT PICTURE ROCK began its life as the 7th novel in my GUNSMOKE series, but my publisher and Universal couldn't agree on financial terms. Finally my editor said: "The hell with it, we'll publish the book as a stand alone." Then, with many a merry quip, he added: "Big hurry, Joe. Change the names and send it back to me yesterday." Of course, there was a lot more involved than simply changing Matt Dillon to Kilcoyn. I had to saw the novel apart then rebuild it, the deadline hanging over my head like the proverbial sword. In the end, poor, ink-stained wretch that I am, I got the job done and Shootout was the result. Ah, I love the publishing business so much, just sitting here thinking about it brings a tear to my eye.

Fascinating stuff.