Tom Schantz , well known in book circles for running the RUe Morgue bookshop in Boulder for many years, unearthed this scam from www.bookreview.com:
Get your book listed on BookReview.com!
Here at BookReview.com
we often find ourselves digging out of an avalanche of newbooks. After much consideration, we have decided to offer two new [paid] services to help you get your book listed and/or reviewed on BookReview.com quickly and easily.Our New Author Listing will allow you to post a description of your book in our New Author database. Your listing will include the title, author name, isbn number, category, publisher, web address, and a description of your book. It will automatically link to Amazon.com so that visitors to the site can purchase your book. While the listing is not a review and therefore can not be used in your promotional materials, it is still a great opportunity for publicity. Your book will be searchable by author or title in our advanced search section. Each New Author Listing costs $20, which can be paid with MasterCard or Visa on our secure server, or with a check via snail mail.
Our Express Review Service guarantees that your book is placed at the top of the reviewers’ pile. At a cost of $125 per book, this service guarantees that one of our professional reviewers will read and review your book within 15 business days of receiving it. The review will be posted on BookReview.com as well as Amazon.com and will be eligible to become a BookReview.com Book of the Month.
Once the review is completed, you are free to use any part of it in your promotional materials as long as BookReview.com is credited.
Paying for a review… now there’s a good idea. I wonder if they will even let you write it yourself…or do they charge extra for that?
Obviously, there’s no limit how far some people will go to take advantage of authors desperate for publication and recognition. I wonder how many iUniverse/Publish America authors, who’ve already paid plenty to get their unpublished books published, will shell out for this scam?