Scams

Sucker Country

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With the launch of Book Country, Penguin is the latest major publisher to open a "self-publishing" division aimed at taking advantage of the desperation and naivete of aspiring authors and charging them outrageous amounts of money for useless publishing "services."

Joe Konrath,  David Gaughran, and many others have done a terrific job of outing Book Country for the enormous rip-off that it is.  Here's how Joe sums up their "service:" 

For $549 they will format your ebook and print book, and then upload it to retailers.

Or for $299 they will let you do your own formatting, and then upload the book to retailers.

Huh?

Formatting ebooks and paper books is tricky, but Rob Siders at52novels.com is less costly than Book Country, and Rob does an incredible job.

After formatting, you should upload your books to Createspace,Kindle, Nook, and Smashwords on your own (takes about an hour) for FREE and you're done. You're published. That's all there is to it.

Why would you pay Penguin to upload your titles? That's the easiest part of the self-publishing process.

But wait, there's more. Penguin also keeps 30% of your royalties.

So not only do you pay them, you also keep paying them. 

It's a con job aimed at people too naive to know how badly they are getting screwed…usng the same playbook as scammers like Authorhouse (the vanity press that Harlequin and Thomas & Nelson partnered with for their "self-publishing services")

The one smart thing Penguin has done is make it very clear that this "service" has nothing to do with their esteemed publishing division, thus avoiding the big landmine that Harlequin stepped on when they initially announced their own division aimed at gouging aspiring authors.

If you click on the Penguin logo at the bottom of the Book Country site, you get a disclaimer, which reads in part:

Book Country, LLC is a subsidiary of Penguin Group, a Pearson company. Though owned by Penguin Group (USA), Book Country is a separate entity, both legally and practically with full-time Book Country staff members. 

In other words, they've erected a Chinese wall between their reputable, classy publishing imprint and this sleazy, vanity press-style cash-grab from aspiring writers.  

They are being careful not to potentially tarnish their brand, provoke the ire of their established authors (who don't want their work associated with a vanity press), or face possible delisting by the major, professional organizations for writers.  

But that doesn't make Book Country any less of a rip-off. Shame on Penguin.

Inept Publisher Rises from the Dead

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You may remember Lightsword, the scandal-plagued publishing company that defrauded authors and crumbled under author/editor Linda Daly's ineptitude and scores of lawsuits. Well, now Daly is back with LSP Digital and has announced that she's accepting manuscript submissions next year. She writes:

Linda continues her quest and passion for writing by working on several manuscripts and screenplays; while still mentoring gifted storytellers. As much as she enjoys creating a holiday for the mind, she remains mindful that without the guidance and direction from above, none of this would be possible.

It's nice to know that Daly is on a mission from God, but what could she possibly "mentor gifted storytellers" about? She doesn't know how to write, she's never had a screenplay produced, and she clearly doesn't know how to run a publishing company. But don't take my word for it. The shameful, sordid history of Lightsword is easy to find on the Internet…and her own, um, writing speaks for itself.  Here's her description of her book SEA OF LIES:

From the opening scene, it is unclear he appears to be, or the devious and manipulative gigolo Jordan's uncle, and her friend Jules Storey, believe him to be. As two women, who look very much like Jordan, are brutally murdered, and a mysterious man shadows Jordan, fear sets in. Jordan begins to question just how well she knows her husband. Believing Grant intends to kill her, Jordan flees with Jules for the safety of her uncle's home in England that culminates into an explosive finale.

And here's her pitch for her novel PAPER HANGER.

 

Hours following the release of an inmate from Cumberland Penitentiary, the savage rash of  murders including a seasoned and honored FBI agent are discovered. Further investigation unravels a life of corruption that may include conspiring with a fugitive from one of the FBI’s 10 Most Wanted and  the unsolved Gardner Heist, valued over 500 million.Saucy, intelligent, and beautiful, Sharon Walker, a seasoned agent for the Department of Homeland Security, accepts the challenges and dangers surrounding her work, that is, until it reaches her own private world. Following the untimely deaths of her parents, killed execution style, Sharon's world is further rocked when she uncovers their secret lives as plate forgers for a counterfeit ring. Further investigations reveal that those who murdered her folks intend to keep their secret life a mystery, and will stop at nothing to assure it. Chad Lewis, (from "Sea of Lies") retired from the department is called in to uncover the truth.

 

The only thing sharper than her writing is her business savvy. LSP is launching a new line called "Coffee Break Reads" and she is generously sharing 45% of the royalties with the authors. But it's not clear what service LSP is providing in exchange for their 55% cut, since she requires authors to pay for the editing:

These stories must be in the most pristine edited condition before they will be considered for publishing. During the submission read-through process, we will determine the need for further editing, and while LSPD will not provide editing service on these reads, we will provide you with names of editors familiar with LSPD format. These editors are professionals and usually charge on average $3.00 per page. This is a one-time fee for a one-time edit, but it's well worth it, and you will be working with these editors one-on-one and completely separate from LSPD. We want these little reads to be exemplary and polished. And make note, we will not suggest you go through the editing process if we don't truly think we will publish your story. We live on tight budgets, too. We're here to help you make money, not cost you needlessly.

I suppose what Daly is offering is the same, stellar marketing expertise that has propelled her to the heights of literary obscurity and bankruptcy. Or perhaps it's the combinaton of all of that and her amazing eye for cover art, like this:

AwakeAdSlick-758x1170
Despite her utter failure as an author, screenwriter, and publisher, she has the chutzpah to peddle a book that she's written called "ASPIRING WRITERS GUIDE: An Author Screenwriter and Publishers Perspective on Creative Storytelling, Volume 1." It's a whopping 32 pages and it's a steal at $7.98.  

I can't imagine why any sane person would get into business with Linda Daly…or LSP Digital. There's is nothing she can do for you that you can't do better yourself…and that includes flushing your money down the toilet. 

UPDATE:  I am still trying to figure out exactly what LSP Digital is going to do to earn their 55% of the royalties from the books that they "publish."  The authors have to pay for their own editing and, as it turns out, they are also responsible for all the marketing as well. She calls that LSP's "Commitment to Marketing." By that, I guess she means your commitment to marketing. Here's how she explains herself on her site:

I'm not suggesting that the marketing plan that we at LSP Digital have developed will offer you an opportunity at this year’s recipient of a Pulitzer or making the New York’s Best Sellers List.  What I am suggesting, though, is that before your career can ever take off, you need to promote your work — create a buzz and we intend to help you.

How?  

The first thing we ask each of our authors to remember is that YOU must promote your book.  That requires hard work, dedication, persistence and a solid marketing plan as the foundation for your business.  One that we at LSP believes will pave the way to your and our success . Below is a list of fundamental tools needed to 'Market your Wares', many that LSP create for our authors to assist them in their marketing endeavors.  NOTE:  Although LSP Digital will offer support to our stable of authors, by providing them with an extensive marketing kit and valuable tools, we firmly believe that it is the author that must promote their work, not the publisher.  We publish books and should not be confused as an authors publicist.

Uh-huh. So I guess what that means is that Daly will add a cover on your book and send it to Kindle and CreateSpace for you. Well, that's certainly worth 55% and not something you could do yourself. But wait, what about all those kernels of marketing wisdom Daly can provide? Here's a taste of her marketing brilliance, which has served her so well:

** Create your own Business cards (include logo and / or tag line (see below). MS Word has templates to choose from.

** Create a Tag line – one or two sentences describing your story to use for promotional materials.

** Add an Email signature. It should include your logo and/or personal tag line.

Wow. That's powerful stuff. How come nobody has ever thought of that before? Print my own business cards? Why the hell didn't that ever occur to me? Add a signature to my emails? Sheer genius. I'm putting that advice to work for me right away. But wait, there's more. She expects her authors to:

*** Requesting that they mail out (a minimum of 100) announcement letters to family, friends and colleagues introducing their release.

*** Send an email blast announcing the release.

*** Mail an introduction press release to local & national publications, talk shows, local media and local book stores.

My God, I am breathless. Her approach is revolutionary. No, that's not giving it enough credit. Her ideas are a revelation.

It is with great pride that we at LSP Digital offer such an extensive marketing plan and support to our authors. Ultimately, we accept without reservation that it is up to the author to embrace 'Marketing Your Wares' if they are to become the success that they are striving for, we just believe that by assisting them on this wondrous journey these added steps will set LSP and our authors apart from the others. After all, LSP Digital was founded to help others see their dreams come true, and we continue to do so as we move forward in this technology revolution.

It's so great that they embrace, without the slightest reservation, that their authors are responsible for everything and that LSP is responsible for absolutely nothing. That takes guts. No wonder Linda Daly has had such incredible success as an author and publisher. Now, if you will excuse me, I have to embrace my potential and print up some business cards.

Inside the Mind of a Literary Thief

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Everybody knows by now that the spy thriller Assassin of Secrets was stitched together by "author" Quentin Rowan from passages stolen, word for word, from other espionage novels. But he went even further than that… he also stole from other authors for the essays, blog posts, and the Q&A interviews that he did to promote his book.

Novelist Jeremy Duns, who blurbed the original novel, has been extraordinarily aggressive now in exposing the ruse and, in the comments section of his excellent blog post dissecting the Assassin of Secrets, Rowan shows up to explain himself, leading to a revealing, back-and-forth interview. It's fascinating stuff. Here's an excerpt of Rowan's mea culpa…

"[…] the minute I got an agent and started showing it to people who suggested changes, I began to distrust the quality of whatever real work I'd done on it. So I started ripping off passages from spy novels in my collection that fit. Somehow public scrutiny has always been the pressure point for me. Once I feel I'm doing the work for someone else's eyes, I begin stealing, because I want to impress.

Once the book was bought, I had to make major changes in quite a hurry, basically re-write the whole thing from scratch, and that's when things really got out of hand for me. I just didn't feel capable of writing the kinds of scenes and situations that were asked of me in the time allotted and rather than saying I couldn't do it, or wasn't capable, I started stealing again. I didn't want to be seen as anything other than a writing machine, I guess. Some call it "people pleasing." Anyway, the more I did it, the deeper into denial I went, until it felt as if I had two brains at war with each other. Half of my time this past year was spent in a strange internal argument: Yes I can, no I can't. They'll figure it out! No they won't! It became like a strange schizophrenic form of gambling, and for some reason – viewing myself as a failed 'literary' writer – I saw this book as my "last shot." So even though what was left of my rational mind understood I would probably be found out, I still thought I had to bet it all on this one horse."

The Bookwhirl Morons Never Learn

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Those imbeciles at Bookwhirl, who offer inept publicity services, sent me… a guy who has been trashing them for years….a promo for their Thanksgiving sale just to prove that they still can't promote themselves effectively,  much less an author. The best proof of their staggering ineptitude as publicists is that they even have me on their mailing list.

One of the hallmarks of Bookwhirl's publicity efforts has always been their stunning inability to write. That hasn't changed. I loved this paragraph from their promo:

Early Bird Catches the Early Worm Promo is a race on catching the finest prices on the earliest dates. BookWhirl.com encourages you to harvest the fattest perks of being early. Here's a run down of how being an early bird can get your money's worth fly at an extra-extra mile. 

Nobody crafts a sentence quite like the wonderful wordsmiths at Bookwhirl. I wonder whether anyone at Bookwhirl ever went beyond the sixth grade or if they only hire non-English speakers. You can find amazing examples of their inability to craft a sentence all over their site. Here's one of my favorites, especially given the context….

Apparently, someone has been sending out emails to authors warning them not to use Bookwhirl's over-priced, worthless services. Bookwhirl has a notice on their site urging potential customers not to heed the warning:

The scammer operates by sending warning messages to authors that contains false allegations and bad publicities about BookWhirl.com that has never been proven accurate.

I'd say Bookwhirl just proved the "scammer" right. That said, I think the warnings being sent out by the "scammer" are pointless. Anyone who hires Bookwhirl after reading anything they've written deserves to be screwed over by them.

Jones Harvest is Dead

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Bonnie Kaye reports on her Jones Harvest Fraud Victims blog that Brien Jones' sleazy vanity press is finally dead and buried. She writes, in part:

Brien Jones is a predator. He had his staff calling people in nursing homes to solicit them for money. Some of his past employees have called me with the horror stories of how horrible they felt doing this. Children of three different elderly authors have contacted me after their parents died waiting for books that were never printed. 

[…]Some of you are aware that Jones opened a bookstore in a strip mall in the middle of nowhere. Since he was unable to get author books into real bookstores, he rented his own with the money donated by two authors in order to have the store named after them, Bidwell Moore and Merlene Byars. […]I called several stores in the shopping strip where the store was located and they confirmed that Jones “snuck out” in the middle of the night due to non-payment of rent.  

Brien Jones has given up snookering elderly people out of their savings to "publish" their books to reportedly concentrate on becoming an author himself. I only wish he was writing his books from a prison cell.  The real tragedy here is that law enforcement officials in Indiana let Jones continue with his sham publishing company until it finally, and thankfully, crumbled under his staggering incompetence.

The Wit and Wisdom of Brien Jones

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Yesterday, I wrote about the apparent demise of Jones Harvest Publishing, huckster Brien Jones' notoriously sleazy vanity press. Today I stumbled on his blog…and his posts are very telling. Here are a few samples…

Yesterday, he wrote a post that began:

Sorry I’ve been AWOL. I got caught up in legal proceedings. Not against ME (for once) but an actual-factual criminal. 

A few weeks earlier he wrote, in part:

THIS subject is closest to my heart it will probably not be terribly amusing—ESPECIALLY if you’re underpaid and stuck in a dead-end job with AN ASSHOLE for a BOSS.

Recently I was HORRIFIED TO LEARN that was precisely how my colleagues viewed ME.

THAT’S MY FAULT. As with EVERY rule, law, or responsibility IGNORANCE IS NO EXCUSE. In fact, NOT knowing makes the situation WORSE.

THAT’S NOT how things USED TO BE. If you spent a day working in our office last year you wouldn’t have thought BRIEN JONES was in charge of ANYTHING.

My wife and co-founder Brandy (who remains UNIVERSALLY REVERED) had clearly been at the helm.

Then I stepped in and made a couple VERY BAD DECISIONS. As a result of those decisions what had been a vibrant, happy and even slightly profitable little company augured into the ground…

We can only hope. Also, about a month ago, he wrote, in part:

About once a year I have the following conversation with our attorney.

“Hi counselor, one of our author friends is SUING US.” 

[…]So I hope you understand why I don’t go OUT OF MY WAY to sign CONTRACTS. In fact I try to avoid writing ANYTHING down.

[…]Ironically I learned this lesson rather late. During the five years I lived in California I kept a journal. When I moved back TO INDIANA I went straight to Lake of the Woods.

It was there Gramma saw me writing in my big black book. She asked me what it was. I told her it was my daily journal. That’s when that wonderful woman gave me PRICELESS ADVICE I still live by TODAY.

She said, “If you don’t HAVE a journal then THEY CAN’T SUBPOENA IT.”

And a month before that, he wrote about dealing with angry authors:

I don’t know about YOU but the whole time I worked for other people’s companies I had an overwhelming urge to tell rude customers to ‘GO JUMP IN A LAKE!’

Sometimes customers say really mean things to employees. And if that employee was me, I wanted to say mean things right back. But had I responded in any way, that customer might have asked to “speak with my supervisor.” You know what THAT means…

The risk was just too great. I had to remain polite. Otherwise I could have LOST MY JOB! But OH, how I wanted to say something like ‘GO FLY A KITE’ to those JERKS.

Now it’s MY COMPANY and that changes EVERYTHING. Only NOW do I understand the true gravity of the situation–that the wrong response could have dire consequences for everyone.

It really changes your perspective. In fact, no matter how impolite or unreasonable a customer is, I remember it’s critical to remain polite and professional. Right?

I had you going right? RIGHT? DIDN’T I? C’MON I HAD YOU GOING! ADMIT IT!

I say “GO FUCK YOURSELF” at least ONCE A WEEK!

And at MY COMPANY if somebody asks to talk to one of MY PEOPLE’S ‘supervisor’ and they get ME? GOD HELP em’!

We got a call this week from an author I’ll call MARY JONES-DURBIN (because it’s her name) the author of “Words From My Soul.”

THIS IDIOT called to DEMAND the money we were making from selling HER BOOK. Never mind the fact that WE DIDN’T PUBLISH her book, nor EVER HAD ANY COPIES. I listened to one of my people spend 10 MINUTES trying to explain that. I did it in 10 WORDS!

“Are you listening moron? I DARE YOU TO SUE ME!”

That reminds me, of the CONSEQUENCES. Aside from breaking the phone by slamming it too hard, here is the COMPLETE LIST of the consequences in order of DIRENESS.

1. People say mean things about me on the internet.

THAT’S IT! But GOOGLE ME or my company you’ll discover I am a REALLY BAD PERSON.

2. I am not ONLY publishing books in a FIENDISH manner but also the MASTERMIND behind the MADOFF SCANDAL as well as THE BOSTON STRANGLER!

3. It goes without saying I was NOT born in HAWAII!

In fact, one woman created an entire website JUST FOR TRASHING ME! I know! AWESOME RIGHT? You can’t BUY that kind of PUBLICITY!

What a lovely guy. Let's hope Jones Harvest doesn't rise from the dead…and that Brien Jones finds a new way to earn a living that doesn't involve talking senior citizens into dipping into their retirement fund or social security income to "publish" their books.

Let’s Dance on The Grave of Jones Harvest

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It appears that Jones Harvest Publishers, the vanity press run by huckster Brien Jones, has finally died in shame.  His company website has disappeared and he's reportedly closed the pitiful  little storefront that he operated to convince his gullible "authors,"  primarily senior citizens, that their poorly-printed books would be available in brick-and-mortar stores.  

Bonnie Kaye, who operates the Jones Harvest Fraud Victims blog and the Jones Harvest Fraud Victims site, reports:

I have been receiving letters from people who are customers of Jones Harvest stating that there is no way to contact them. So I did some of my own investigating and found out they were right–the website has been down for at least a week. The emails are being returned. No one is answering the phone… 

Kaye was one of the victims of Airleaf, the disgraced vanity press scam that once employed — you guessed it — Brien Jones, who then scurried off to start his own print-on-demand press.  By then, he was an old hand at selling empty dreams of publishing success to wanna-be writers. Before Airleaf,  Brien worked for Bookman Marketing, an even more notorious publishing scam. Some people never learn…and that includes the suckers. Many victims of the Airleaf scam actually followed Brien to Jones Harvest, only to reportedly suffer the same disappointment and financial loss all over again. 
Frankly, I'm surprised Brien and his shabby operation lasted this long.  CreateSpace and Lulu, which allow people to publish their paperbacks for free, and Amazon and Barnes & Noble, which make it easy to self-publish ebooks for nothing, have been the Black Death for outfits like Jones Harvest.  I'll miss Brien.. only because his lame-brained schemes, like asking you to hire his staff of "expert" screenwriters to adapt your unpublished books into hit screenplays, were so much fun to ridicule.   
 
Let's hope the long-overdue, well-deserved demise of Jones Harvest will be the last time we see Brien Jones laughably passing himself off as a publisher.

Rumor has, he's decided to become a writer instead…

UPDATE 10/11/2011 (11:41pm): Maybe I spoke too soon. Here's what Brien Jones wrote a few weeks back on his blog:

So, You want to start your own company? It’s lonely at the top…

As far as THIS SERIES is concerned EIGHT is DEFINETLY ENOUGH.

Also because THIS subject is closest to my heart it will probably not be terribly amusing—ESPECIALLY if you’re underpaid and stuck in a dead-end job with AN ASSHOLE for a BOSS.

Recently I was HORRIFIED TO LEARN that was precisely how my colleagues viewed ME.

THAT’S MY FAULT. As with EVERY rule, law, or responsibility IGNORANCE IS NO EXCUSE. In fact, NOT knowing makes the situation WORSE.

THAT’S NOT how things USED TO BE. If you spent a day working in our office last year you wouldn’t have thought BRIEN JONES was in charge of ANYTHING.

My wife and co-founder Brandy (who remains UNIVERSALLY REVERED) had clearly been at the helm.

Then I stepped in and made a couple VERY BAD DECISIONS. As a result of those decisions what had been a vibrant, happy and even slightly profitable little company augured into the ground.

Clearly I’m no good at running things.

For example MY LATEST HIRE has failed to meet every benchmark and quota imaginable (aside from FARTING) and often appears only long enough to ask if we’ve RECEIVED ANY CHECKS.

THAT ATTITUDE is not unique.

Over the past five years we’ve had QUITE A FEW PEOPLE that think MONEY JUST RAINS IN OUT OF THE SKY and we’re not CATCHING IT RIGHT.

Huh. Maybe they're onto something, after all…

Now we’re losing our last and BEST COLLEAGUE. And THAT is a CRISIS.

It is well known that the word ‘CRISIS’ in Japanese, (危機=kiki) is a combination of ”danger” and 機=”fucking up completely.”

ALL SUMMER I have been busting my ass to pay people that are just farting around, LITERALLY. (And THEN listening to THEM lecture ME about responsibility!)

That’s all over now kids!

But JONES HARVEST PUBLISHING is very much alive. It’s just going to be UNDER OLD MANAGEMENT.

I’ll still be around! AFTER ALL, if you read about me on the internet THE WHOLE THING WAS MY IDEA.

No matter WHAT happens we’ve already beat the odds!

According to Business Week, “The data show that, across sectors, 66 percent of new establishments were still in existence 2 years after their birth, and 44 percent were still in existence 4 years after.”

OCTOBER 24, we begin our SIXTH YEAR! I can’t WAIT to see the new DEATH-THREATS!

Agent Scams

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Victoria Strauss at Writer Beware offers an excellent primer today on how to spot, and avoid, literary representation scams. As it turns out, the sample solicitation she's using was sent by Dan Grogan, an ex-employee of Jones Harvest, a two-bit and particularly sleazy vanity press. Clearly, Dan learned from the best. Here's some of Victoria's warning signs to watch out for:

– Cold-call solicitation. Reputable agents will sometimes directly approach an author whose work they've seen and liked (and if so, will reference that work). But they don't rely on mass email solicitation to build their client lists. 

– Multiple punctuation and spelling errors, both in the email and on the agency's website (missing apostrophes, "summery" for "summary," etc.). A literary agent should be able to write error-free English–and to proofread it once it's written.

– Claims of experience that can't be verified. There are more of these on the agency's website. Alleging "long term relationships with particular publishers and editors" or "connections in the film industry, publishing companies, and multi-media marketing companies" are meaningless without specifics. A real agent with real experience who wants to tout that experience will say exactly what it is (see, for instance, the staff bios at the Nelson Literary Agency, or those at the Waxman Agency).

– Promotion of services irrelevant to literary representation.Reputable agents help guide their clients' careers, but they don't typically double as "public relation [sic] representatives." And see this page of the agency's website, where they claim, among other things, to be able to provide an ISBN, list clients' books on Amazon, and "Copyright your work with the Nation [sic] Library of Congress." These are services important for self-publishers, but not relevant to authors expecting their agents to sell their books to reputable trade publishers. (And wouldn't you hope your agent would know that your work is copyrighted from the moment you write it down, and that what you do with the US Copyright Office–not with the Library of Congress–is register it?)

– A critiquing service for a fee. The publishing world is changing, and reputable agents are more and more branching out into other areas–including the provision of various paid services (I'm planning a post on that in the near future). However, offering a paid service to a potential client is a conflict of interest–never a good thing–and if you're cold-call soliciting that client, it suggests that maybe shilling the paid service is your main objective. 

The Mail I Get – The Crooks from People Magazine Edition

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When my Mom died in November, and we were settling her accounts and subscriptions, we discovered that she'd renewed People Magazine through March 2015. We tried to get the magazine to cancel the subscription and refund the money, but they refused. So now we're getting the magazine here at the house. It's fine bathroom reading, let me tell you. What we couldn't figure out is what possessed my Mom to renew her subscription so far in advance. 

Now we know. She was tricked into it. 

Today, she got a bill from People Magazine, which I found pretty surprising, since my Mom was paid up well into the afterlife. 

People30001

Inside, I found an invoice that stated that her minimum amount due is $237.30, that her minimum current payment due is $158.20, and that it must be in by 1/16/11.  You can see the invoice yourself right here (I've redacted her account number and address).

People0001

You'll notice that nowhere on the "Summary of Account" does it state that this is simply a renewal offer, that she doesn't actually owe anything, and that her subscription doesn't expire for another four years.

My mother lived on a fixed income. She was tens of thousands of dollars in debt. And she had big medical bills. But I have no doubt that if she was still alive today, as ill as she was with "chemo brain," she would have paid this "bill" thinking that she owed the money and that she'd lose her subscription if she didn't. 

This invoice is an example of reprehensible business practices. You'd think that People Magazine would be required by law to say, clearly and in large letters, that this is a renewal offer and not a bill, that no payment is required at all, and that the current subscription is not in danger of expiring for a few more years.

The people at People Magazine are garden-variety swindlers, preying on the old and the addled, and they should be stopped from engaging in this kind of deception. It's shameful.

Does anybody know which government agency I can complain to about these scumbags? 

The Mail I Get

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I got an email from a publicist yesterday. It began:

You've written several wonderful articles on the ways that technology has influenced reading and writing. May I interest you in news around HubPages, an online publishing community, that's generously rewarding writers – with money, readership and recognition?HubPages gives writers a free, search-enabled, online ad-equipped writing platform. HubPages then uses its in-house technology to run the best possible ads within the content, and – shares 60% of the ad revenue with the writer. In its 4th year, HubPages is now in the enviable position of helping writers of various levels make a living through the site. As the publishing industry tries to find a better business model, rewards for writers are getting more and more difficult. Here's a company that is going against the general trend, and is thriving while helping writers earn a living.

Apparently, she hasn't read my blog very closely, because I am the last person you want to pitch with another get-rich-quick scheme for writers. The way Hub pages works, you blog on their site, they load your post full of ads, and when you get hits, you get rich. They also offer to help you hone your writing skills by using feedback from other "hubbers" and taking advantage of their archive of articles on writing. So I took a look at one of their highlighted articles, this one on fighting writer's block.

Participate in the weekly HubMob: Every week, the HubMob team shares a new topic and challenges Hubbers to write Hubs on it! These topics are search-friendly and perfect for getting your writing back on track when you are running out of inspiration.

I guess another benefit of wasting hours of your life writing for Hub pages, so they have content to game search engines with, is getting to use the word "Hub" a lot in your writing and speech. Blogs are Hubs, writers are Hubbers, and I suppose Bullshit is Hubshit. (This reminds me of a producer I once worked for whose secret for writing science fiction was to stick the word "plasma" or "space" in front of everything. If you call a door a a Plasma Door or a Space Door, that makes it science fiction). A hubber left this sage advice in a comment: 

As I mentioned in my last hub if I get a hubbers block, I go out , visit the library, read, go shopping to fill the gap.

You can't get hub wisdom like that anywhere else. So I checked out what other advice this long-time hubber had on how to make Hub pages earn Hub money for Hub me.

Before HubPages, I was a blogger, I started blogging in 2005. I have learned the ins and outs of blogging but never really earn any cents. I knew I am doing something wrong but I don’t know what.

To be honest, my main purpose in writing online is to supplement my income. I have read a lot about full-time bloggers claiming that they support themselves through online writing, apart from blogging they also offer how to become successful through blogging by following what they have written in their e-books, I am sure you have hear about this story too.

[…] I discovered Hubpages in 2007 while looking for job ads at Problogger. I did not hesitate, I sign in at HubPages, which is a user content generated site. Writers are called hubbers and write individual webpages called hubs on any topic. Hubbers earns through Google Adsense which appears on individual hubs and the revenue is split by 60:40. This is achieved by alternating the code used in advertisements: the Hubber's code is displayed 60% of the time, and HubPages' code 40%.

I think it is a fair deal —well this is good for me. I try to learn everything by reading the Forum, I bookmarked hubs, I keep reading and take notes on tips suggested by Hubbers. I ask questions and learn and get educated.

One of the best advise I have read at HubPages was written by Paul Edmondson (Co-Founder and CEO of HubPages) to write articles about topics that don’t change – and he called it evergreen content. Paul compares writing evergreen content to like owning a bond that pays dividend. The hubber writes the article, then it pays a dividend over a long period of time with traffic to your site. With this in mind, I write my hubs following his advise religiously.

You can see how this Hub master's writing skills have improved over the last four years. She still hasn't learned verb/tense agreement or some grammar basics, but I'm sure another couple of years on Hub pages, with plenty of Hub feedback from Hubbers, she'll get there. But she's already earned a Hub Score of 76 (with 100 being the best) from her fellow Hubbers for this insightful piece. How did she win such praise? Well, that led me to an article titled "How to Get Accolades For Writing on Hub Pages" from a guy who has written 100 posts for Hub Pages:

How to get accolades for writing in HubPages came from a reader's question. I was asked the following question, how to get accolades for HubPages? The question is from Hubber pandyprashant. Firstly thank you for the question, that is an accolade in itself. The first two points I would like to make I think are fairly obvious. Firstly you shouldn't write on HubPages with the goal of getting accolades and secondly if your content is worthy it will receive accolades organically. I have written a hub about praise and that best explains I think how to give and receive praise.

With Hub writing skills like that, I'm sure he'll be heaped with accolades…not to mention Hub money from all those Hub ads (though how much he's earned is one Hub nugget of Hub information he doesn't Hub provide). For that, I checked out a hub on "How to Get Started Earning Money on Hub Pages." I knew this article had to be good, because it got a score of 100 from Hub Pages.

Earning money on HubPages is not going to come easily, you are going to have to work for it. You are going to have to put some time into is as well, possibly several hours per day in the beginning. Anything worthwhile takes time and effort, you will find that perseverance pays off. You wouldn’t expect to go to a job and do nothing while being paid a wage would you? Look at HubPages as being a new job. What do you do at a new job?

Are you a full timer? Did you want to start your job as a full time employee? Remember in the working world most full time jobs are 40 hours per week. The benefit of writing at HubPages is you get to pick and choose the hours you work, and break them up as you find necessary. So you can spread that 40 hours over a period of 7 days if you wish. Spending about 5 ½ hours per day on writing.

[…]The benefits of writing on HubPages for a new person is just this. You learned how to write in school and are able to string some words together that make perfect sense. You have good ideas and want to put them to use. At first with any job you will find that your work isn’t perfect. Most companies allow you a ‘do over’, they don’t expect anyone new to get it perfect the first time. HubPages is the same, they allow you to go in and edit your work to make it better. To get your feet wet with writing, you are allowed to write about anything you wish. That’s kind of like getting a factory job and being allowed to run any machine you want to, how great is that?

Hub allows you to write anything you wish. That really is amazing. Sort of like what I am doing right now without the Borg, er, the Hub.  I like her factory analogy, too, but more on that in a moment.

She goes into great length on her hub about how to maximize your posts for Goodle Adsense and search engines…things you can do on your own blog without having to share any of that revenue with your blog host or with Hub, those folks who so graciously let you write whatever you want.

She doesn't say anything about how much she is actually earning for all of this effort to make money for Hub pages. The closest she gets is this:

The money will come in time, it’s not something you will find overnight. Just keep writing, continue to improve your writing skills and read the Hubs of others. There are Hubbers writing Hubs about writing. Go meet them, read what they have to say.

Ah yes, all that valuable Hub feedback. That really is worth more than money, isn't it? That Hub love is the real reward.

Basically, Hub Pages is a writing mill…where they get you to write content for free that they use game search engines and generate ad revenue for themselves. You get a percentage of that revenue, which might earn a few pennies for you (if you're very, very lucky), but with 200,000 users, that adds up to real dollars for Hub. You make the pennies, they make the dollars. You are free labor…rats running on a wheel kept happy and engaged by meaningless accolades of other "hubbers" and sense of membership in a community. It's a shrewd way to run a sweatshop and fool the workers into thinking they're not being exploited. But it's still just a food pellet. 

You can write the same essays, post them on your own blog and load it with ads…and earn 100% of the ad revenue instead of just a percentage. The downside? Hub doesn't earn money off of your back, you won't be able to communicate in Hub talk or get those meaningful Hub accolades. But you can always create your own language. Mine is Lee talk. You just stick my name in front of everything. That is the end of this Lee (a blog) and I hope all of you Lee-ees (readers) have found it Lee interesting (that's really interesting, in the Lee-sense of the word).

UPDATE: An angry hubber who asked me not to quote her hubmail sent me this hub  link to some Hub pages Hub success stories. Of course, they don't reveal what percentage of all Hub users are earning as well as those folks… or how much more money these atypical hubbers might have earned off of those same posts by cutting Hub pages out of the equation, putting them on their own blogs and using Google Adsense, Amazon, etc.  

It's also interesting how these few successful Hubbers refer to their ad revenues as "passive" income I guess no work went into writing the 500-600 blog posts they had to write to earn that money. It's that sweat equity that Hub pages is making all of their money from. They are the only ones who are consistently making money, even off the posts that don't earn much for the individual writers. 

The guys running Hub have 200,000 people writing free content for them to game search engine with and make money off advertising.  Getting other people to do the work for you while you earn money off their labors, now that is real passive income and a genuine money-making opportunity.