Brien Jones is at it again…the vanity press huckster is offering to sell your self-published book to Hollywood using all of his amazing connections (which, translated, means he's going to attend "The Great American Pitchfest" like hundreds of other wanna-bes). Victoria Strauss at Writer's Beware has the scoop on Brien's pitch, which sounds an awful lot like the scams run by Bookman/Airleaf, his former employer, which I first blogged about back in 2005.. Airleaf has since been shut down by the Indiana Attorney General.
Self Publishing
No End to Vanity…or Stupidity
The New York Times reports that print-0n-demand publishers are flourishing…even if their customers are not.
As traditional publishers look to prune their booklists and rely increasingly on blockbuster best sellers, self-publishing companies are ramping up their title counts and making money on books that sell as few as five copies, in part because the author, rather than the publisher, pays for things like cover design and printing costs.
[…]“It used to be an elite few,” said Eileen Gittins, chief executive of Blurb, a print-on-demand company whose revenue has grown to $30 million, from $1 million, in just two years and which published more than 300,000 titles last year. Many of those were personal books bought only by the author. “Now anyone can make a book, and it looks just like a book that you buy at the bookstore.”
[…]Author Solutions estimates that the average number of copies sold of titles published through one of its brands is just 150.
Indeed, said Robert Young, chief executive of Lulu Enterprises, based in Raleigh, N.C., a majority of the company’s titles are of little interest to anybody other than the authors and their families. “We have easily published the largest collection of bad poetry in the history of mankind,” Mr. Young said.
It's sad that there are so many suckers out there. That said, the New York Times piece should be required reading for anybody thinking about going to a vanity press…and is a sharp counterpoint to Lev Grossman's inane opinion piece in Time Magazine this week.
(Thanks to Daniel Powless for the link)
Is Free, “Ravenously Referential” Fiction the Future of Publishing?
A lot of folks have sent me a link to Lev Grossman's essay in Time Magazine that proclaims that:
Saying you were a self-published author used to be like saying you were a self-taught brain surgeon. But over the past couple of years, vanity publishing has becoming practically respectable.
He's the only person, besides a vanity press huckster, I have ever heard voice that opinion. He tries to back it up by citing a couple of the extraordinarily rare examples of self-publishing success. He neglects to mention, just like the vanity-press hucksters do, that these are extremely rare cases that represent a miniscule percentage of the self-published books printed every year.
But I'm not surprised he neglects that fact…and so many others in his essay. He's the same guy who thought Lori Jareo, the dimwit who self-published her STARS WARS fanfic and sold it as a novel on Amazon, was some kind of "unsung hero." He's also notorious for trying to jack up the rankings of his novel on Amazon by posting scores of fake, five-star reviews.
He believes that publishing books on paper, paying authors advances and giving booksellers the opportunity to return unsold books are old-fashioned practices that are so "20th century" and will soon become extinct in favor of – drumroll please — fanfic.
Put these pieces together, and the picture begins to resolve itself: more books, written and read by more people, often for little or no money, circulating in a wild diversity of forms, both physical and electronic, far outside the charmed circle of New York City's entrenched publishing culture.
[…]Not that Old Publishing will disappear–for now, at least, it's certainly the best way for authors to get the money and status they need to survive–but it will live on in a radically altered, symbiotic form as the small, pointy peak of a mighty pyramid.
[…]The wide bottom of the pyramid will consist of a vast loamy layer of free, unedited, Web-only fiction, rated and ranked YouTube-style by the anonymous reading masses.And what will that fiction look like? Like fan fiction, it will be ravenously referential and intertextual in ways that will strain copyright law to the breaking point.
Only someone who thinks Lori Jareo is a pioneer, and who wrote a novel about a "Boston slacker who has trouble distinquishing between reality and Star Trek," could make that prediction with a straight face.
He's looking at publishing from within the insular world of science fiction and fantasy fandom, which bears little resemblance to reality. I don't think the majority of book-readers today– the millions who can't speak Klingon and never heard of Joss Whedon — would embrace the "ravenously referential" and poorly-written world of free literature that he desperately hopes the future of publishing will become.
I agree with him that publishing is changing, and I suspect that ebooks and print-on-demand will be a big part of the future of the industry, but I doubt that wide popular and critical acceptance of self-publishing and fanfiction will be the ultimate result. To put it in terms Grossman would understand, I think commercial publishing, brick-and-mortar bookstores, and authors being paid for their work are practices that will "live long and prosper" in the face of new technology and new means of communication.
Vanity Consolidation
First the vanity press Authorhouse bought iUniverse, which was one of the few "reputable" players in the largely disreputable print-on-demand, self-publishing industry. Now Authorhouse has gobbled up xlibris, too. Can Lulu be far behind?
Other rivals in the print-on-demand space include closely held Lulu Enterprises Inc.'s Lulu.com, based in Raleigh, N.C. Last October, Lulu laid off 24 employees, including its president, or nearly 25% of its work force.
"It was less about the state of Lulu and more about the economy," said Gail Jordan, a company spokeswoman. "We pared back to ride out the storm. Our company is actually doing well."
Yeah, right. But in her comment lies the good news: the consolidation of the vanity press business means that the sleazy little fly-by-night vanity presses (like Jones Harvest) are probably doomed. If the big-boys of sham publishing can't make it on their own, it's unlikely these tiny, far less capitalized vanity presses will be able to stay alive for long. I say good riddance.
On the other hand, Victoria Strauss fears the lack of competition among vanity presses will lead to more, and costlier, abuse of the aspiring authors who use those services.
One in a Million
J. Steven York has a very smart analysis of the sale of the self-published novel Daemon to Dutton in a rich deal…and what the vanity press industry won't tell you about what the sale means.
Light Goes out at Light Sword
Victoria Strauss at Writers Beware is reporting the long-expected news that sham publisher Light Sword, which defrauded authors and was run by the talentless Linda Daly (pictured on the left) and the convicted felon Bonny Kirby, has filed for bankruptcy. Daly has also filed for bankruptcy, but it may be a lame move to keep her sham publishing operation going:
Daly's personal bankruptcy petition, which Writer Beware has seen, makes no mention of her interest in LSP Digital, or of the contracts in her/the company's possession. Also, while the bankruptcy petition for Light Sword Publishing (which Writer Beware has also seen) claims that Light Sword has had no income for the previous 12 months, LSP Digital was only incorporated last June. So what happened between December 2007 and June 2008, when Light Sword was still Light Sword, and was still publishing and selling the books that are now with LSP Digital?
Is Daly hoping that she can solve her personal and corporate credit problems by declaring one publisher bankrupt while continuing to operate the other? I can't help but be reminded of literary scammer Martha Ivery, who declared bankruptcy for her vanity press Press-Tige Publishing, but attempted to shield Press-Tige's assets by transferring them to a "new" publishing company called New Millennium. The bankruptcy trustee in her case wasn't fooled.
Let's hope the same is true with the trustee in the Light Sword case. But it won't be too hard for him to see the truth. Daly is so inept that the web address for LSP Digital is Lightswordpublishing.com.
Bonny Kirby, Daly's publishing partner, is also the advertising director at Affaire De Coeur Magazine, which heaped glowing praise and cover stories on Light Sword …without any reference to her personal and financial connection to the sham publisher. These ethical lapses are exactly what you'd expect from a woman who is currently on probation for writing bad checks and third-degree felony theft.
I hope the fall of yet another POD scam will teach aspiring authors to be more careful about who they get into business with.
The Mail I Get
I got an email from a self-published author. Here it is, in its entirety (minus his name):
Hello,
Thank you so much for your time and I hope today finds you well. I write today to present 2 works…one fiction, one non-fiction which I am hopeful you may wish to review. Descriptions of both are below as well as links to read the first chapter of each. In the case of the non-fiction work a current press release (with review excerpts) is also below. Looking very forward to hearing from you.
Wow, what a compelling pitch. Does he really think that would entice anyone to review his work? Well, to be fair, it did entice me to read the descriptions that he included. Here's the one for his non-fiction book (minus the author's name and book title):
An often terrifying journey through XYZ’s childhood in a “haunted” house through to many strange and unexplainable supernatural contacts and occurrences in his later life. Then the twist. A complete second book is added that the author feels was actually sent from an otherworldly source. Multiple cases of connections to the US 9-11 events, even mentions of the flight numbers and a description of the feelings of the World on that day are to be found in this second book. Eerily it was written and copyrighted 4 years prior to the events. XYZ feels his work was “spiritually sent through me to serve as a guide to help bring peace of mind to us all in the post 9-11 World”.
Gosh, I wonder why he had to self-publish this one. Here's how the author describes himself on his website:
XYZ is many things. Author, award-winning Poet,popular paranormal Blogger, explorer of the strange and unusual, a guiding hand, a creator and developer, and more.
The "and more" should include nutball and sucker. By the way, I feel this entire post was sent to me spiritually from an otherworldly source.
I’m a Woman…and a Publisher?
Bonnie Kaye's Jones Harvest Fraud Victims site and Jones Harvest Fraud Victims Blog must be doing some good because she's certainly rattled Brien Jones, the founder of the sleazy vanity press.
Brien, you may recall, is a former top exec at the Bookman and Airleaf vanity presses, which defrauded scores of gullible, aspiring authors out of hundreds of thousands of dollars before they were shut down. Today he's posted a new rant on his Jones Harvest blog defending himself against Kaye and the legions of bloggers who are warning people to stay away from his latest vanity press scheme, which seems to prey primarily on the elderly:
I also understand cowardly women like Victoria Strauss, Julie Neidlinger and Lee Goldberg and their lies. After all they’re not saying anything bad — just repeating what they were told. And what do you know! They all have their own publishing companies too!
As far as I know, I am neither a woman nor a publisher. But you can't really expect a guy with Brien's shady vanity press past to concern himself with facts. It's clear that the only fact he is interested in is whether or not his elderly clients have any credit left on their Visa cards that they can spend on his false promises of publishing success.
I have blogged about Brien and his vanity press scams here for years…not based so much on what other people have said, but on the sleazy solicitations the moron has actually sent to me and the outrageous promises he's made on his websites.
Kaye's efforts brought down Airleaf and exposed their rampant fraud … with luck, she will accomplish the same with Jones Harvest. Keep up the good work, Bonnie!
UPDATE 12-31-08: Brien Jones has, apparently, sobered up and removed his rant from his blog. But you can still see it here on his BonnieKayLies blog. I've also saved it here as service for students studying to be mental health professionals.
UPDATE 12-29-08: Flights of Fancy blogs nails Brien Jones for their amateurish covers and using his receptionist to write the rave reviews that are used as blurbs on his customers books.
UPDATE 12-28-08: Victoria Strauss at Writers Beware discusses Brien's latest rant.
UPDATE 12-28-08: Brien Jones has launched a new site, BonnieKayLies, where he cross-posts his rants from the Jones Harvest Blog. I was scrolling through his blather when I came across his remarkable take on Kaye's efforts to expose the fraud at Airleaf, which eventually led to the Indiana Attorney General shutting down the scam:
In my opinion Bonnie Kaye wanted her books published and sold for free. That’s what she did to Airleaf Publishing. Bonnie Kaye didn’t complain then. Why would she? Then when Airleaf didn’t pay HER enough Bonnie Kaye started a vicious campaign against them (thankfully long after I resigned my position there.)
When Bonnie Kaye was done with Airleaf what happened? The owner walked away scot-free, ‘thanks for all the swell money.’ The people that were there when it closed started their own companies. The only real result of Bonnie Kaye’s campaign was over 1000 authors lost the books they paid to have published.
Then along comes me and Jones Harvest Publishing. ‘Well’ Bonnie Kaye says, ‘let’s try it again.’
Uh-huh. In other words, Brien and his friends at Airleaf did nothing wrong. I guess Brien didn't read the Attorney General's report on the Airleaf fraud. Maybe that's why he hasn't learned from his mistakes and seems intent on repeating them.
You’re So Vain
There were several interesting and informative blog posts on the web this week about self-publishing.
After publishers rejected his thriller, CNET columnist David Carnoy spent $5000 to self-publish it through Booksurge, against the advice of his agent. He notes that:
The average self-published book sells about 100-150 copies–or 2/3 to 3/4 of your friends and family combined (and don't count on all your Facebook aquaintances buying). I don't have a source for this statistic, but I've seen this stated on several blogs and as a Publishers Weekly article titled "Turning Bad Books into Big Bucks" noted, while traditional publishers aim to publish hundreds of thousands of copies of a few books, self-publishing companies make money by publishing 100 copies of hundreds of thousands of books.
But that reality check didn't stop Carnoy, who does such a good job listing all the substantial pitfalls of self-publishing that I wonder why he bothered to go that route and what he hopes to gain.
Author J. Steven York points out that vanity presses stress the difficulty of selling your work to a real publisher as a good reason to pay to be published. York concedes that it's true that getting published is hard:
It takes time. The deck is stacked against you, and a lot of the publishing process exists primarily to keep the flood of dreck out, sometimes keeping good books and writers out in the process. If it bothers you, and it probably does, I've got two words for you. Boo. Hoo. Like many things worth doing, getting a book published is work. It requires patience, resilience, and determination. And despite all this (and this is what the vanity publishers don't tell you), it beats the alternative.
[…]If selling your book to a legitimate publisher is too too hard for you, then going to a vanity press won't solve your problem, it will multiply it.
York lists many of the same pitfalls as Carnoy does. In a later post, he takes issue with some of Carnoy's conclusions and challenges the columnist's rationale for self-publishing his novel. York makes a lot of excellent points. His two posts should be required reading for anyone contemplating self-publishing their books.
The Mail I Get — Still More!
I have two pieces of mail to share with you today. First off is this query from an aspiring screenwriter in Germany:
I am trying to collect experience in "stoffentwicklung" what might be similar to the expression "scriptwriting" for movies and television. I had the Idea to got to Los Angeles- Hollywood to do a trainee, but I really don't know if this is
common in the same way as it is here in Germany. I would be very greatfull if
you could help me on this.
I replied:
I'm not aware of all the trainee opportunities in screenwriting in L.A…but the few that I know about are highly competitive. You would be competing against graduates of the film schools at UCLA, USC and NYU, to name a few. And I suspect the trainee programs are more likely to take a U.S. writer than one from Europe. That said, it couldn't hurt to apply anyway. All it will cost you is a stamp or a click.
I got the following email from a writer who says he's trying to decide whether or not to self-publish his novel. But it seems to me from his note that he has already decided to self-publish and is trying to justify his decision to himself:
I am an aspiring and intelligent writer who is aware that there are so many less-than-honest companies. Do you despise all self publishing or do you see the value in some authors deciding to self publish? Are there any companies in particular that you have found success with? Do you know approximately how many legitimate literary agents are available in the US and how many manuscripts they take on per year? I know that there are relatively unknown authors that do get the opportunity to publish but is there an average advancement amount that is given to a first timer? How is the figure decided? I am passionate about what I have written and I do not want the manuscript, characters, places, etc to be altered in any way. Can I get a guarantee from a traditional publisher that my work will not be manipulated or misconstrued?
Here's how I replied:
I don't know how many legitimate literary agents there are, or how many manuscripts are published each year, or what the average advance is for new writers. It's irrelevant anyway. It sounds to me like you are asking those questions to justify a decision you've already made to hand over your credit card to a vanity press. What you're implying is that it's just too damn hard to break in… and you don't want to make the effort. And since, on top of that, you refuse to even consider editing your work in any way, then yes, I think it's unlikely that you will find an agent or a publisher.
Why? Because no agent is likely to represent a newbie writer as inflexible as you appear to be…unless, of course, your work is
mind-blowingly spectacular and amazingly commercial. And while a real publisher won't edit your work without your consent…they also won't publish it if you are unwilling to make the changes they think are necessary.
So if what you want is your manuscript to be printed in a form resembling a book without any editing whatsoever, then hell yes, call iUniverse right away. You won't sell any copies, and it will cost you a small fortune, but at least it will be printed in book form without any chance of rejection, editing…or advances and sales. But hey, at least you will have done it your way and avoided any chance of someone telling you something you don't want to hear.
You are, in fact, exactly the kind of person vanity presses pray for…not only do they like the desperate and naive, they also appreciate people whose high opinion of their own work is only matched by their fear of rejection and lack of fortitude.
Do I despise all self-publishing? No, I don't. I despise the vanity presses that prey on the stupidity and desperation of aspiring authors and swindle them out of their money. And I have little patience for newbie writers who are so intent on finding a short-cut that they blind themselves to obvious scams.
Self-publishing is rarely a wise idea for fiction but it can work with non-fiction, especially if you have a strong platform from which to publicize and sell the book, like teaching a class, hosting a TV or radio show, preaching to a congregation, touring as a speaker, running seminars, etc.