When All Is Said and Done

When the Mystery Writers of America announced their revised criteria for active membership and publisher-approval, there were some people stomping their feet and declaring that the organization would see a huge drop in membership.

Well, I am pleased and not at all surprised to say that the exact OPPOSITE has occurred. We have seen a huge DECREASE in non-renewals…from 300 this time last year to 200 this year. We also have INCREASED our membership by nearly 100 members.

These numbers show our organization has actually been strengthened by the new rules. New members have joined and more existing members have renewed. This should tell you a lot about exactly who was decrying our tighter regulations and what their agendas were….

Burnt and Spent

Reed Coleman writes in the October issue of Crimespree that he’s "burnt, seriously burnt, toasty, toasted, fried, and spent" from the grind of book promotion. He was in the midst of the BEA in New York when he finally had enough:

It was also the accumulation of the petty indignities: the tour dates when no one came, my name misspelled on book covers, press releases, and promotional posters. It was the blank stares from people who’d ask me if they’d ever heard of me […]It was all the dumb questions about when I’d be on Oprah, the dreadful panels, bad moderators, all the same old jokes. […]It was the thousands of dollars spent on rented cars, motels, bad meals, cab fare, air fare, and poured into the abyss of PR.

It’s a very honest article, one I am sure that a lot of authors can relate to. I certainly can. When I first started out, I scheduled as many signing as I could get up-and-down the West Coast and in key bookstores nationwide. I attended Bouchercon and Left Coast Crime every year and accepted just about every invitation to speak that came along. That has changed, not because I have become a bestselling author (I haven’t, not by a long shot), or because I have been traveling a lot for work lately, but because it’s not a productive use of my time or money.

I have books coming out so often, that it hardly makes sense to do more than two or three local signings for each of them – and even then, I don’t think it has any real impact on sales. Most of my novels now are tie-ins, and as much as I like to believe I have a following, I am realistic enough to know that the sales are driven by the success and promotion of the beloved TV shows they are based on. It’s the actor’s face on the cover, not my name, that is selling most of the books. But even for THE MAN WITH THE IRON-ON BADGE, I didn’t set up a big book-signing schedule or attend a lot of conventions.

There are some authors I know who are at every single convention, year after year. I don’t know how they do it…or how they avoid the boredom of hearing the same advice and anecdotes over and over again (from themselves and from others). When I go to conventions now, the only panels I attend are the ones I am on…or that feature first-time authors. That’s because I know the majority of the authors at these events and I have heard them speak dozens and dozens of times at conventions, signings, seminars, etc. As clever, funny, and intelligent as they are, I have heard it all before. Some writers have become more known for their promotional efforts and panel appearances than the books they write. (It must be equally boring for the attendees. If they get bored and overly familiar with you at conventions, does that translate into boredom and over-familiarity with you as a writer? My guess is that it does).

I end up spending most of my time at conventions these days in the dealers room, at the bar, or the hallways talking to readers, booksellers, and authors. That’s fun but is it the best way to be spending my time? Probably not. With the exception of Bouchercon, where I get a chance to see my agent and editors, I can’t really justify the time and expense from a business point of view.

So I’ve skipped a lot of conventions and I have been turning down far more invitations to attend events than I have been accepting. This way, when I do show up some place, I think it’s more fun, productive, interesting and fresh for both me and the readers who are there. I can’t wait for Left Coast Crime in Hawaii in 2009. Would I be as eager to go if I’d also attended Left Coast Crime in Bristol, Seattle, and Denver, Bouchercon in Alaska and Thrillerfest in NY? I don’t think so. Reed says:

I had let myself get farther and farther away from being a writer. It had happened by the inch, in tiny, almost imperceptible, increments. Whether I’d done it gladly with eyes wide open or had it foisted upon me was beside the point. I was no longer where I wanted to be, not even close.

He’s back at the keyboard, focusing more of his energy on the writing and less on the selling. I am, too.

Hysteria and Paranoia over new MWA Standards

First, let me say I am speaking here only for myself an not on behalf of the MWA, the MWA Board or the Membership Committee. I am not claiming to represent the views of anyone here but myself.

There’s lots of hysteria being whipped up by a handful of aggrieved pseudo-publishers and self-published authors who are furious about the new MWA standards for active membership and approved publishers list.

They are, quite frankly, spreading falsehoods and stoking fear for self-serving reasons.

The pseudo-publishers don’t want to treat writers fairly and be more forthright about the kind of business they are actually running BUT they still want to be acknowledged by the MWA.

The self-published authors — and those who weren’t paid and whose manuscripts are only available via POD — want to be considered professional, published authors even though they aren’t.

Let’s tackle the outrageous falsehoods one by one…

1) Active members are being thrown out of the MWA. NO CURRENT ACTIVE MEMBERS ARE LOSING THEIR MEMBERSHIP STATUS as a result of the new rules. This is the most poisonous of the lies. It is being spread to stoke fear among authors who gained active status with books published by companies that are, for various reasons, no longer on the MWA’s Approved Publisher’s list.  The lie is being spread by certain "publishers" who don’t want to change their business practices to treat writers fairly or who don’t want to honestly state the true nature of their publishing business.

Anyone who was granted active status membership under the old guidelines will remain an active status member as long as they pay their annual dues.  And even if someone lets their membership lapse and then rejoins months or even years later, they will have the same status they had before (unless they are an affiliate member seeking Active Status).

2) The MWA is trying to "eliminate small publishers."  That’s ridiculous. There are many wonderful small publishers on the MWA’s list. By tightening our standards, the MWA is simply protecting writers from being screwed and maintaining the professional integrity of the organization and its members. 

We are weeding out "publishers" who are actually self-publishing companies, or are thinly disguised vanity presses (meaning they were founded by an author to primarily print his own work and those of his family, co-workers, etc.), or are "back end" subsidy publishers (meaning they pay a miniscule, token advance and then withhold royalties against a litany of non-standard charges), or are publishing primarily in POD (and therefore are not available in bookstores), or are engaging in deceptive, unfair, and unprofessional business practices that harm writers.

There are writers who will gladly sign horrible contracts or go with pseudo-publishers just to see their manuscripts printed in book form. But just because those authors are content to be screwed or be willingly misled doesn’t mean that the MWA should grant those companies the legitimacy and implied endorsement that comes with being on our Approved Publisher’s list.

That is NOT to say that all the companies who have been denied approval are dishonest. Far from it. But many do not pay advances, or have minimal prints runs, or only publish in POD, or publish only a couple of authors besides those who run the company, or haven’t been in business long enough to establish any kind of reputation.

Active Status members are professional writers…and professional writers are PAID for their work. Publishers who don’t pay writers for their work don’t meet our standards of professionalism.

Professional publishers publish books and distribute them to bookstores for sale.  That is their business. If they aren’t publishing a minimal number of authors and a decent number of books, they aren’t running a  business…they are enjoying a hobby. 

Publishers who are also authors, and who publish fewer than five other writers, are essentially operating a self-publishing operation, not a publishing company.

Two years of business creates a history by which we can judge whether the publisher is actually a publisher (meaning more than a vanity operation), if they are financially sound (actually paying authors advances and royalties), and if they are reputable business people.

3) The MWA is an "old boys" club and an elitist organization. That’s actually partly true. We aren’t an "old boys" club but we are, to some degree, elitist. All organizations have guidelines for membership and, therefore, practice some degree of exclusion. 

Our active members are professional writers. We, therefore, have to create and maintain standards of what we define as “professional” and what defines “publication.” Among those standards are that professional writers are paid for their work, that their novels are published, and that their books are distributed to bookstores.

In a world where anyone with a credit card and the web address of POD service can call themselves a “published author” or a “publisher,” it’s even more imperative that the MWA maintain strict guidelines of what constitutes professional publication. The MWA will cease to be a respected organization if we don’t have high standards and if we don’t maintain them in the face of a changing marketplace. Our membership criteria isn’t even as extreme as the SFWA’s.

Anyone who is excluded from gaining Active Status membership (or being on the Approved Publishers list) will feel the title grants an elite status and that they are being excluded from enjoying the benefits that come with it. So, to that degree, yes, the MWA is an elitist organization.

4) The MWA is eliminating publishing opportunities for writers and their chances to expose their work to the public. We are not, in any way, limiting publishing opportunities or exposure for authors. All we are doing is establishing criteria for books that we will consider for Edgars and for publishers we will consider for our “approved publisher” list. You can publish your book with any company you want…but you may not qualify to enter the Edgars or become an Active Member of our organization. That’s your choice.

5) These new rules actually hurt writers. That’s the biggest lie of all…and the one the pseud0-publishers really want you to believe. These new rules protect aspiring writers and current members alike from being taken advantage of by vanity presses, less-than-reputable publishers or companies whose practices don’t meet accepted professional standards in our industry. The new rules assure that only publishers who pay writers for their work, publish their books, and distribute them to bookstores receive the implied endorsement that MWA approval brings.

As result of the MWA’s new rules, I hope authors will be more careful about the publishers that they do business with…and that more publishers will hold themselves to higher ethical and professional standards in the way they treat their authors and conduct their business. 

Update on MWA Rules for Membership

At the last board meeting, the Mystery Writers of America made some slight revisions/clarifications in the language for criteria for Active Membership status and publishers who wish to be on the Approved Publishers list.  They are as follows:

Rule 2 previously stated that to become Active members of MWA, book authors
must have received a minimum of $1,000 in royalties and/or advances, but there
was no specific language that required publishers to pay this amount. The new
Rule 2 corrects this: Your publisher, to be approved,
must have paid a minimum of $1,000 during the preceding year to at least five
authors with no financial or ownership interest in the company. (See Rule
7.)

Rule 5 (the "two-year" rule) was not changed in its basic intent, but the
language now makes explicit that "first book" refers only to an author with no
interest in the company: Your publisher must have been in
business for at least two years since publication of the first book by a person
with no financial or ownership interest in the company. (Exception: a new
imprint by an established publisher.)

Rule 7 was also changed with reference to authors with financial interests in
the publishing company: Your publisher, to be approved,
must publish at least five authors per year, other than those with a financial
or ownership interest in the company, such as an owner, business partner,
employee, or close relative of such person.

It is the intent of the Board to create rules that are both clear and fair,
to benefit all our members and to encourage good standards and practices in the
publishing industry.

Zoe Sharp is in town

Zshr02gun My friend Zoe Sharp is on the West Coast leg of her U.S. signing tour for SECOND SHOT and will be stopping by Mysteries To Die for in Thousands Oaks on Monday at 1:30 and at Mystery Store in Westwood at 7 pm. If you live in Southern California and don’t show up at one of her signings, she will hunt you down and kill you.

Conference Kurfluffle

Left Coast Crime, and some other mystery conventions, have chosen not to place authors on panels unless their books are from companies on the MWA’s list of approved publishers. So now a handful of irate POD and self-published authors are running around blogs and message boards saying the MWA is responsible for this new policy.

The MWA has nothing to do with how conferences organize their panels or how bookstores stock their shelves or how reviewers choose the books that they review. Nobody in the MWA has ever suggested to any conference chair, book reviewer, book seller, or anyone else that they use the organization’s list of approved publishers as their guide. They are making the decision on their own.

Speaking for myself, the fact that other writers organizations (like the Romance Writers of America) and major writers conferences are following our lead only underscores the necessity and sensibility of the basic, professional standards that the MWA has set…and the good that it is doing for our members and the industry. I hope as a result that authors will be more careful about the publishers that they do business with…and that more publishers will hold themselves to higher ethical and professional standards in the way they treat their authors and conduct their business.

New Criteria for MWA Membership

Last month, the board of the Mystery Writers of America adopted the recommendations of the membership committee (of which I am a member) to revise the criteria for active status membership for professional authors. The changes/additions to the current criteria  are:

1) An author of books must have received a minimum advance of $1,000, royalties of $1,000, or a combination of advances and royalties in at least that amount.

2) The initial print run for the author’s work of fiction or non-fiction must be at least 500 copies.

3)  That an author of short stories must have received a cumulative amount of $200, with only payments of $25 or more counting toward the total. Scholarly articles or chapters of non-fiction books will be treated like short stories, for purposes of Active Category qualification.

4)  That a playwright or an author of screenplays or teleplays must have received a minimum payment commensurate with the standards and practices of the Writers’ Guild (film/TV) or Dramatists Guild (stage plays), and that the work must have been produced.

UPDATE (7-14-07): The Romance Writers of America  have just  adopted new membership criteria that are very similar to the MWA’s.

UPDATE: You can find more details about the criteria for active MWA membership here.

Getting Tough II

I’ve had lots of emails from people asking me what the new requirements are for publishers to be recognized by the Mystery Writers of America. They will be posted soon, but here are a some of the new additions/changes:

1. If you are a writer seeking Active Status membership, your publisher must have been in business for at least two years, except for new imprints by an established publisher.

2. Your publisher, within the past five years, may not have charged a fee to consider, read, submit, or comment on manuscripts; nor may the publisher, or any of the executives or editors under its employ, have offered you or any other authors self-publishing services, literary representation, paid editorial services, or paid promotional services.

3. Your publisher, if also an author, must publish at least five other authors per year, none of whom may be an employee of the company, a business partner, or a relative of the publisher.

4. Your publisher must not be engaged in the practice of wrongfully withholding or delaying the payment of royalties to authors. 

Saturday at the Festival

Tod_and_laura_lippman It was a beautiful day for book-browsing, book-buying, and schmoozing at the Los Angeles Times Festival of Books.  I vowed not to buy any books, so of course I bought so many I had to make three trips back to the car. Among my signed book purchases: YOU SUCK by Christopher Moore, KIDNAPPED by Jan Burke, KISS HER GOODBYE by Robert Gregory Browne, LOS ANGELES NOIR,  and THE DAYS IN THE HILLS by Chris_and_leeJane Smiley. I chatted with lots of authors, including Joseph Wambaugh, T. Jefferson Parker, Cara Black, Laura Lippman  (that’s her on the left with my brother Tod), Jan Burke, Jerrilyn Farmer, Steve Cannell, Denise Hamilton, Terry Erdman (author of the "Official MONK Episode Guide") Kevin Roderick, Barney Rosenzweig, Ron Hogan, Eric Lax, Brett Battles, Robert Gregory Browne, and I stalked Daniel Woodrell some more. Laura Lippman admitted to me that when she met Woodrell on Saturday, she turned into a complete "fangirl" and couldn’t speak (my brother Tod, who witnessed the encounter, confirms her account). I saw Mike Farrell Mike wandering around — the way he looks now, he could play Jimmy Carter in a TV movie. Sean Penn was roaming around, too. I spoke to an actor who has played villains in lots of TV shows, including some of mine, but I couldn’t remember his name. I saw Phil Rosenthal, creator of EVERYBODY LOVES RAYMOND, standing in line at the Green Room buffet behind a guy who won the Nobel Prize and a Los Angeles Times Book Award last night.  Tod thought it was tacky of the Nobel guy to mention his prize in his Book0102068384000 Award acceptance speech. If I won the Nobel Prize, I’d find a way to bring it up in every conversation, even in the drive-thru line at McDonalds ("Of course I’d like to supersize that Quarter Pounder meal…I won the Nobel freakin’ Prize"). I ended my day with a signing at the Mystery Bookstore booth with Christopher Moore, who shared with me some of his Hollywood misadventures. Tomorrow I head back to Germany for three months to shoot FAST TRACK…

Namedropping

Todwoodrellleee_3 Last night was the kick-off to the Los Angeles Times Festival of Books. The festivities began at the Mystery Bookstore party in Westwood, where I caught up with Craig Johnson, Reed Coleman, Gary Phillips, Denise Hamilton, Chris Grabenstein,Victor Gischler, Sean Doolittle, Jason Starr, Gregg Hurwitz, Chris Rice, Mark Haskell Smith, David Corbett and Teresa Schwegel to name a few. Then it was on to the Book Awards and the after-party, where I ate lots of shrimp and yakked with Lee Lankford, Dick Lochte, Aimee Liu, Tom Nolan, Les Klinger and Aimee Bender, among others. But the highlight of the night for me was finally meeting Book Prize nominee Daniel Woodrell. I have been an admirer and penpal of his for years, but this was the first-time we met face-to-face. Galleycat’s Ron Hogan was kind enough to take a picture of my brother Tod, Woodrell, and me. Today I’m signing at the Mystery Bookstore booth with Steve Cannell and Christopher Moore, another long-time penpal of mine who I have never met. More on that later…