Writing

Battles & Browne: Self-Publishing Dynamos

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POE-15Authors Brett Battles and Robert Gregory Browne have been friends for years. They are among the savviest authors I know and both have enjoyed considerable success and critical acclaim with their thrillers (Rob’s novel KISS HER GOODBYE was even adapted as a pilot for CBS starring Dylan Walsh).  Now they have ventured into self-publishing, on their own and in joint ventures, and they are both doing extraordinarily well. They have a new co-authored book out (POE) and two new individual titles (NEGLIGENCE by Rob and THE ENRAGED by Brett), so I thought this was the perfect time to catch up with them.

Brett, you are perhaps best known for your QUINN series. Were you worried about your Quinn fans finding your new, self-published books after you left your publisher?
B: Honestly, I was more worried about ANYONE finding my new books. I jumped in to this area 2 1/2 years ago, and while there were success stories then, I had no idea if it would even work or, if it did, last. I didn’t start of putting out new Quinn novels though. Started with some other, new series I’d been working on, and a couple Quinn short stories. About five months into it, I did put out my Quinn prequel novel, BECOMING QUINN, which really took off and told me the fans were still there.
How has your life changed since you made the move? How has it impacted the Quinn series?
B: I’m my own boss now, and I prefer that! I actually am a tougher boss than my old publisher as I demand many more finished novels a year than they did. I’ve always been a fast writer, even when I was traditionally published. It’s just then I ended up having a lot of down time because they only wanted one book a year. Now, I write at least four novels a year, and even try to squeeze in a short or two, or even a novella. In other words, I don’t allow myself to just sit around. My business is writing. If I were in construction or clothing or financial advice or whatever I’d be working everyday, so I feel I should be doing that with writing. So that kind of answers your second part. Instead of One Quinn novel a year, in the past 18 months I’ve release 3. More satisfying for the fans as they don’t have to wait as long.

Robert, you have been friends with Brett for years. I hear he had to drag you kicking and screaming into self-publishing. 

R: Ah, yes. When most of my friends were jumping into self-publishing, I had just finished a book for Penguin that was due to come out in hardcover. Plus, I was writing books under a pen name for a traditional publisher. So I was very much part of the “establishment” at the time. I had high hopes for the hardcover, but that was around the time ebooks were having a huge surge in popularity and hardcovers were dying, so the writing was pretty much on the wall. I saw all the success that Brett and others were having with their self-pubbed work and after the hardcover didn’t sell as well as I hoped (no surprise), I decided it was time to take the leap.NEGLIGENCE-FINAL-20
You had a huge hit with TRIAL JUNKIES. That must have been a stunning, and very welcome, surprise. What was the secret to the successful launch (so we can all steal it for ourselves, ofcourse)?

R: Yeah, that came completely out of left field. I had been told that self-publishing is slow going at first, that you have to give it time to build your audience, that not all of your “traditional” readers will embrace the technology, so to see TRIAL JUNKIES suddenly take off right out of the gate was a pretty amazing experience. Two weeks after it was out I had already sold 20,000 copies and it was still going strong. A month later, it was STILL going strong. Now, a year later, it just hit the Amazon Top 50 and went to #1 in Legal Thrillers again. It’s the book that won’t quit.

As for the secret, there really isn’t one. A week after it was published, I did a three-day free promo, got 46,000 downloads and the bounce when it went back to paid was incredible.
You mentioned that TRIAL JUNKIES benefited from the post-free bounce. Do the free promos still have the same mojo? From what I can tell, they don’t. 
At the time TRIAL JUNKIES was released, I was told that the free promos didn’t work as well as they once did, but it worked wonderfully for that book. But a year later, I think some of the luster has definitely worn off. I recently did a 99 cent promo for TRIAL JUNKIES that helped put it back in the Top 50, but as of this writing, I’m not sure what kind of post-sale bounce it will get, or how it will effect the sequel, NEGLIGENCE.
I’ve been sticking with KDP Select largely because of the Prime library borrows, which bring me more income than Barnes & Noble or Kobo ever did. I think, however, that we may be getting to the point where we’ll have to be shelling out a little more money for advertising on newsletters like Bookbub, which seem to be very effective.
THE ENRAGED FINAL_400w-1You were leery about self-publishing, Rob…but now you’re into it in a big way. You’re even designing your own covers. What made you decide to take such a hands-on approach? And do you enjoy it?

R: Actually, self-publishing was made for someone like me. My pre-author work involved video production and design, so it was only natural for me to utilize those skills. I really enjoy doing covers—I’ve done several for other authors as well—because it’s a different outlet that lets me stretch a another set of creative muscles.

You have both collaborated on a new, original, self-published ebook called POE… how did that come about? And what was it like working together?

R: For me it was largely painless. I had come up with the idea for POE several years earlier, but had never gotten around to doing anything other than a short synopsis and a couple chapters. I had pitched the idea to Brett at the time and he always loved it, so when we decided to write something together, he suggested POE and I thought why not? But I was in the middle of another book at the time, so he was the one who sat down and fleshed the idea out, wrote an outline we agreed on, then hammered out the first draft. I came in and did a rewrite, then Brett did the final polish. We spent a lot of time on the phone discussing various scenes and character motivations, but we never had any real disagreements. We also found that our writing styles meshed quite well.

B: What Rob said. Painless and fun! Can’t wait until the next one’s underway.

How has the book performed? Will there be sequels?

R: I’m happy to say that the book has been performing well despite little publicity. I’ll be launching into the first draft of the sequel sometime this month.

It seems you both followed up POE almost immediately with new, self-published ebooks. Was that always the master plan behind the timing of the release of POE? Was it intended as a “gateway drug” for draw your audiences to one another’s work?

R: Is there supposed to be a master plan? The collaboration was certainly designed to draw in readers from each other’s camp, but the new books were already planned even before we decided to write POE. Brett puts out several books a year and my own personal plan is to catch up to him at some point.

B: No master plan. Just put out the books when they’re ready.

Are there more collaborations on tap?

R: Well, there’s the new POE, which should be out in time for Christmas, and there’s another idea of mine we’ve considered working on called LINGER, but finding time to get it fleshed out and written is a problem with our busy schedules.

B: LINGER is going to be great when we finally get to it! Can’t wait.

Tell us more about your new books.
B: My latest is Quinn #7, called THE ENRAGED. It picks right up where the last book, THE COLLECTED, left off. There was a bit of a cliff hanger at the end of that. In THE ENRAGED, Quinn sets out to deal with those responsible for what happened in THE COLLECTED. It’s rocket fast, exciting, and, hopefully, utterly satisfying.

R: My book NEGLIGENCE is a sequel to TRIAL JUNKIES. Hutch and his old college friends—who spend a lot of time watching trials at a Chicago courthouse—find themselves embroiled in a case involving the murder of a school girl that leads them to an exclusive preparatory academy that could very well be housing a killer. It’s got a few shocks for fans of TRIAL JUNKIES, but I think they’ll be pleased.

The Mail I Get

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Louisiana FeverIn my “The Mail I Get” posts, I’ve shared dozens of examples of the lame pitches I’ve received from inept publicists and clueless authors about their books. Well, now I thought it was time to show you an example of how it’s done right. Here’s an excerpt of a very effective pitch that I got from a publicist today:

My name is Anna Ryan, and I’m representing a uniquely clever, and altogether fun, forensic medical mystery entitled, Lousiana Fever, written by forensic medical expert, DJ Donaldson.  Louisiana Fever is the latest in the Andrew Broussard mysteries. […]Donaldson is known for his medical expertise, and his meticulous attention to scientific detail within his stories. But he’s also known for his colorful characters too.  What I particularly love is how the protagonist–medical examiner Andrew Broussard–is not only an amazing forensic detective, but is decidedly obese and unabashedly loves food (almost as much as I do!) The interplay between him and his gorgeous counterpart, Kit Franklyn, make for a really fast-paced and uniquely clever mystery plot.  Add in the sumptuous New Orleans, LA backdrop and you have a really enjoyable read…

The pitch not only conveys what is unique and interesting about the book and its author, but its shrewdly written in a chatty, personal way that makes it seem less like a press release and more like a recommendation from a friend. The accompanying press release included a blurb from Tess Gerritsen and an punchy lead:

Andy Broussard, the “Plump and Proud” New Orleans medical examiner, obviously loves food.  Less apparent to the casual observer is his hatred of murderers. Together with his gorgeous sidekick, psychologist Kit Franklyn, Broussard forms a powerful, although improbable, mystery solving duo.

All in all, very well done.

Collaborating

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I visited the excellent MURDER SHE WRITES blog today to talk about the fine art of collaborating… writing a screenplay or book with another writer. Here’s an excerpt:

In TV, you work for the Executive Producer, who is often the creator of the show, and with a room full of other writers. Your job is to tell a story the way the EP does, to establish and maintain a shared vision of the show and voice for the characters. You plot stories with other writers and often rewrite each other or just an scene or act of someone else’s script. (This is even true when you are the EP — you may be in charge, but you need to run the writers room, guide the plotting of stories, and usually have to do a polish on every script). Working this way gives you a real objectivity about your work and a willingness to accept feedback and other points-of-view without your ego getting bruised. It’s all about the show, not you.

In books, the writing is usually a singular pursuit. One author, one voice. But much of my novel-writing experience has been collaborative as well…

For more, check out the post at MURDER SHE WRITES.

Janet Evanovich and THE HEIST on CBS THIS MORNING

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Janet Evanovich was a guest on CBS THIS MORNING on June 17th to talk about THE HEIST and how we wrote the book together. Although I wasn’t interviewed, I was there in spirit and in the flesh…I was in the green room and was on camera in candid shots several times during the show (I didn’t realize they had a camera in the green room! They caught me chatting with Sen. Dick Durbin at one point and later with Janet before she went on the air). I thought Janet did a fantastic job!

How We Wrote THE HEIST

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Janet and leeI was going to write a blog post about how Janet Evanovich and I came up with THE HEIST…and how we write together…but reporter Rich Heldenfels at the Akron Beacon Journal did such a great job doing it for me in a great interview with us, I may not bother. Here’s an excerpt:

“But with two halves miles apart. Evanovich lives and works in Florida, while Goldberg is based in Los Angeles. So there were phone calls, and some visits to Florida by Goldberg, and help from Evanovich’s daughter Alex and son Peter, both of whom work for her company Evanovich Inc.

“We spent a lot of time talking at first, and coming up with the characters, and making sure they were the characters we had been dreaming about, and who they were, what were their aspirations. We made long lists of character analysis,” Evanovich said.

But — surprising in a crime-novel writer — Evanovich said, “I suck at plotting out a book. It’s just not my thing. And Lee is brilliant at it. So, after we set up our characters and our mission statement, Lee went off and set up the plot.” A world traveler, he also knew most of the locations firsthand. (“The only place in this book I haven’t been, and Janet hasn’t been, is Indonesia,” Goldberg said. “So I called people I know who have been there, and did a lot of research.”) But there’s an Evanovich touch in the romantic-sexual tension between Fox and O’Hare.

Since Evanovich was busy with a new Plum novel, Goldberg wrote the first draft of The Heist. Along the way, he sent pages to Evanovich, who made comments before Goldberg continued.

When the first draft was done, “by that time I was done with my Plum, and I took it over,” Evanovich said. “I did a very extensive editing of it … because we wanted a product that would satisfy my readers as well as his audience.… My job was to take all of the good stuff he did and put it into my voice” — while retaining a sense of Goldberg’s style.

“I learned so much from her about writing, and about telling stories, and about humor,” Goldberg said of their work together. “She has raised my game enormously. I’m learning all sorts of new things. … There’s a humor that only Janet does. She can take something that I’ve written, for instance, and just by deleting a line or two, or twisting the phrasing, suddenly raises it 1,000 percent. Or she will put in a female point of view that I never would have thought of in a million years.”

To find out more, check out the article.

Writing A Kick-Ass Pilot

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Writing the PilotWilliam Rabkin has written what has quickly become the bible for writing pilots…his terrific, widely acclaimed book Writing the Pilot. Now he’s sharing his knowledge in an intensive, weekend-long writing seminar that’s a must-attend for aspiring TV writers. Here are the details from Bill himself:

My good friends at Writing Pad tell me that there are only a couple of spaces left in my intensive weekend workshop on writing your pilot that’s coming up in just a week.

And what is this intensive weekend workshop on writing your pilot? Glad you asked! Here’s the pitch:

Are you finally ready to write that pilot? Do you have a concept you’re burning to bring to life but don’t know where to start? How about an intensive weekend pilot bootcamp taught by the author of that classic text, Writing the Pilot?

(Um, that would be me, in case anyone is wondering…)

And when I say intensive…

We’re going to start Friday, June 21 at 7pm, and wrap up Sunday 23 at 5pm. (Okay, maybe not that intensive — Friday goes 7-10, while the two weekend days are 10am to 5pm…) We’ll be covering every aspect of writing a great pilot, from defining the concept to naming the supporting characters and plotting your pilot story. By the end of the weekend you will have developed your franchise and main characters and be ready to start writing…

…and the workshop still won’t be over! Because once you’re ready, you’ll also get a set of notes on your outline… and one on your script… and a one-on-one consultation (probably via phone, unless you happen to be in the desert!).

Best of all, this class is coming to you through the delightful people at WritingPad, so when Marilyn promises that continental breakfast and snacks are included, you know they’ll be worth the price of admission alone! I can already see the glowing radioactive beverages…

As you can imagine, we’ve got to keep this class really small. It’s going to be limited to 10 people… and I understand it’s half sold out already. So if you’re interested, move fast. Here’s a link: http://writingpad.com/screenwriting.htm#PILOT Hope to see you there!