PERRY MASON reruns have been playing on a Portland, Oregon TV station every day for 42 years.:
When Patrick McCreery was named general manager at Portland’s Fox KPTV six months ago, corporate bosses gave him a free hand as long as he followed an unwritten 42-year-old rule: Don’t mess with “Perry Mason.”
“It’s untouchable,” McCreery said. “We can add shows and take others off the air, but ‘Perry’ is nothing to fool with.”
[…]Managers don’t know of another U.S. station that’s continuously broadcast “Perry Mason” as long as KPTV, where the show debuted 15 days after ending its nine-year run on CBS. It’s among the least-expensive shows to buy, even as KPTV has moved from showing it on film reels to 1-inch tapes to digital tapes and now digital with closed captioning.
“Most markets don’t want it,” Dunevant said. “They figure that with high-definition sets and 5.1 stereo sound, what viewer is going to want to watch an old black-and-white show? We’ve found very loyal viewers. It’s the linchpin of our daytime programming.”