Now that all the broadcast networks have announced their fall schedules, NBC has reassessed their competitive position and completely reshuffled their lineup. Kevin Reilly, president of NBC Entertainment, told the NY Times:
"It’s unusual for us," Mr. Reilly said of the wholesale changes in the
prime-time lineup. "We go first, and we are fourth. Unusual
circumstances lead to these kinds of measures." Such sweeping changes
in a network’s schedule so soon after it had been announced have
happened rarely, if ever.
[…]NBC ultimately ended up making changes every night except Saturday and Sunday.
advantage of shifting so many shows after the advertiser presentations
known as the upfronts was the opportunity to find some weaker spots in
the schedules of CBS, ABC and Fox, Mr. Reilly said.
…which raises the question among some industry observers: Did the network get the jitters or was their initial schedule a fake to begin with?