Joe Konrath recently changed the covers for some of his weaker-selling Kindle books and saw his sales shoot up overnight. He suggested that I do the same thing for some of my books and I am following his advice. I just changed the covers for my short story collection THREE WAYS TO DIE and DIE, MR. JURY, my compilation of the four .357 VIGILANTE novels. I'm very curious to see if he's right.
I've also updated THE WALK to include the first three chapters of Joe's novel THE LIST… and MY GUN HAS BULLETS to include a chapter of his book SUCKERS. He's done the same for me. It will be interesting to see if this cross promotion boosts both of our sales. It could be a month or two, though, before we see a spike, if there is even going to be one, since lot of folks download books as impulse buys and then don't get around to reading them for quite a while.
I have to hand it to Joe, he has been the trailblazer when it comes to exploiting all the possible potential out of selling books on the Kindle. And he's been right more than he's been wrong…and has had the success to prove it. He's on track to earn more than $40K this year in Kindle royalties from stuff that was in a drawer.
But he's also realistic. He offers some very sobering advice on his blog this week to aspiring authors who think they can follow in his footsteps and by-pass entirely the struggle to get an agent and have your book bought by publisher. Bottom line: you probably can't.