Lee Goldberg

The Mail I Get

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Over on Debbi Mack's blog, someone asked me:

Lee, you said that you would advise new authors (unpublished) to take a contract with a small press over self-publishing. Could you expand on that? What do you think that would offer them over the chance to sell more books and attract more readers?

Very few self-published authors are selling as well on the Kindle as Joe Konrath …or even close. But let’s say you are one of the lucky few selling about 500 copies of your book a month at $2.99, earning $1000-a-month in royalties.

If the sales hold, you’ll sell 6000 copies-a-year, and earn $12,000. A typical, low-end advance for a new writer would be about $6000, give or take a thousand. A low-end mass market print run would be about 30,000 copies…a hardcover run would likely be about 5000 (and, of course, in success it could be considerably more). Your book will be in most bookstores in the country, and if it’s a mass market paperback, probably most drugstores, convenience stores, and some airports. And, of course, there will also be an e-book edition. You might even get foreign sales, large print deals, and an audio book out of it, generating more income.

I would argue that you'd be a fool not to take a mid-list paperback or a hardcover deal over self-publishing on the Kindle. Financially, you might make less (in failure or only modest success)…but the difference will be more than made up for in editing, marketing, wider readership, wider name recognition, and professional prestige (and that prestige does mean something, whether you want to admit it or not).

You can always go back to self-publishing… and when you do, you will be bring that wider readership, name recognition, and professional prestige with you. But a book deal doesn't come along every day, and that's still going to mean something for a long time yet…and I suspect it still will if bookstores disappear.

I have no doubt the big reason my out-of-print are doing as well as they are is because they are riding on the large readership of my MONK and DIAGNOSIS MURDER books.

So let's use a real world example. Boyd Morrison sold thousands of copies of THE ARK on the Kindle…and abandoned Amazon in a nanosecond for a print deal. Why? Because he knew he could reach even more people and potentially make even more money (and sell the rights to other publishers around the world, not to mention audio, film, etc). He was thinking about his long-term career. It was a wise move…because you can always go back to self-publishing… but a contract from a major publisher is a lucky break that may not come again.

But don’t take my word for it… here’s what Boyd has had to say on the topic:

“If your goal is just to write and get your books out there where readers can find them, e-publishing lets you do that in a way that doesn't cost you thousands of dollars paid to vanity presses to get a few thousand copies that will molder in your basement. Instead, you can now make some decent money selling ebooks, which will reward independent writers who produce good books that are well-packaged and cleverly promoted. […] But if you are writing books to make a living (so that you can ditch your old job), you'll certainly have to consider the financial ramifications of staying indie versus going with a publisher. In my case, I wanted to reach as many readers as possible, and though ebooks are growing at an exponential rate, most sales are still currently in stores. In two years, those numbers will be very different, but for right now that's the situation. In addition, I'd be surprised if I ever would have gotten deals for The Ark in UK, Germany, Holland, Italy, and all the other countries without a US publishing deal. Although I'm not anywhere near the league of Stieg Larsson's sales, you can get an idea of how the US market compares to the rest of the world by looking at his numbers: he has sold 4 million books in the US, but he has sold over 40 million books worldwide. That percentage is not uncommon for authors of thrillers, which are what I happen to write. Yes, with the advent of Amazon Kindle UK, I could have put my books on that store as well, but I never would be able to put my books on Amazon Kindle Deutsche because I would need a German translator. And remember that Amazon Kindle UK wasn't even a faint glimmer when I got my publishing deal last year (47 Internet years ago). So truly take a deep look at what your goals are before you decide to take either the indie route or the traditional publishing route. Either way, you'll get to do what you love, which is write. But the effort, hassle, financial rewards, prestige, and desired readership should all be factors you consider in your decision.”

For me, and other mid-list authors, it’s an entirely different decision.

I got a $2000 advance when I sold THE WALK to Five Star in 2003. It was published in hardcover in 2004 and didn't earn out. It tanked. I have since sold close to 9000 copies of THE WALK on the Kindle. I make more in one month from Kindle sales on THE WALK than I did during the two years that the book was in print in hardcover.

If a publisher came to me today and offered me a mass market paperback deal for THE WALK, I probably wouldn't take it…because I don't see a scenario where I'd end up making more money on the book than I am making now. But it's easy for me to say that… I have 1 million copies of my MONK books in print with Penguin/Putnam.

If I was a newbie author, who'd never been in print before, I would probably take the mass market deal even if it meant earning less just for the exposure and professional credibility it would give me.

All that said, writers now have more options than ever before…which is great. And the rise of FREE self-publishing  (meaning no cash out-of-pocket) may finally drive into extinction Authorhouse, Jones Harvest, and all the other sleazy vanity presses out there that have preyed on the desperation and naivete of aspiring writers for too long.

Six Days and Counting

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Alarm-clock440

We start shooting REMAINDERED in Kentucky next week. I can’t wait. 

We landed a terrific discount store location in Henderson this week, thanks to the beyond-the-call-of-duty efforts of our gaffer Lewis Chaney, so I’m greatly relieved. Not having a key location this late in the game was my biggest worry going into production. We still have one more location to find, but we have a couple of options  in play and a good place in reserve if they fall through.

Yesterday we were able to distribute our “first draft” shooting schedule and distribute call sheets to our crew.  I also tweaked the script a bit to factor in our new location and some production concerns. Now I can start obsessing on the little details…

But I’m going to be doing more than just directing the movie while I am in Owensboro. I’ll also be leading three, two-hour seminars on film-making….

So I was up until 3 a.m. this morning preparing the presentations that I’ll be doing at Brescia University on Sept 8, Kentucky Wesleyan on Sept 9, and Owensboro Community Technical on Sept 13 in conjunction with the production of the movie. For instance, for the post-production seminar at OCT, I edited together a reel with all the dailies from a scene in my movie FAST TRACK, then the rough cut of the scene, and then the final air version so I could walk them through the steps.

Now that I’m finished with that, I can concentrate entirely on prep… we have one last conference call/production meeting on Sunday, then I fly into Kentucky on Tuesday afternoon. I will scout my first location an hour or so after I land… and then I will try to see the other two before I go to bed that night.  

Wednesday I will update my shot-list and give it to Rachael Nunn, my extremely capable A.D. (who has been doing a tremendous job even though she broke her arm a few days ago!) so we can revise the shooting schedule. Then I have an interview with the local newspaper, a seminar to teach at Brescia University, and then a reception to attend afterwards.

Thursday I have another seminar to teach and a tech scout to the locations with the production team, followed by our production meeting. That’s going to be a long day.

Friday I have rehearsals with the cast… and then we start shooting that evening…and on through the weekend. Editing begins Monday, when I also have another seminar to teach. We’ll edit some more on Tuesday and, with luck, I’ll have a rough cut to take back to L.A. with me on Wednesday. 

We’ll do the rest of the editing online…and have our first screening at Bouchercon on Oct.  16.

I will keep you updated as we go.

 

TIED IN Ties Up More Raves

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Tied In Cover 6-22-2010

Author/blogger Ed Gorman, founding publisher of Mystery Scene Magazine, has given TIED IN an incredibly flattering review.  He says, in part:

I say this without a whit of exaggeration: TIED-IN edited by Lee Goldberg, and written by Lee and other members of the International Association of Media Tie-In Writers, is the most fascinating, entertaining and honest book about the writing life I've ever read. […] we see the pleasures and frustrations of this particular craft. And in the process we see what life is really like for professional writers.

[…]TIED-IN is rich with humor, lore, wisdom about the writing life

Thank you so much, Ed! And Mark Baker, one of Amazon's top reviewers, has also given TIED IN a rave. He says, in part:

We get a look at every kind of tie-in imaginable. There are the books based on TV series, as covered by Donald Bain (author of the Murder, She Wrote books), Tod Goldberg, and William Rabkin. Max Allan Collins discusses his two most frustrating novelizations of movies. Is writing for a YA crowd harder or easier? You'll get the answer from Aaron Rosenberg. Writing a novel based on an entire season of episodes, novels based on comic books, and writing novels set between movies are all discussed. […]My respect for tie-in writers has really grown as a result of reading this book. One of the repeated facts is their short deadline. We're talking weeks to complete a book. And that's with multiple people telling them how the book should be written. This isn't easy work.[…]if you enjoy reading about the adventures of your favorite screen characters, this is a book you need to check out. You'll love getting a peak behind the scenes at how authors create these further stories.

Thanks, Mark!

Taking The Walk

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The_Walk_FINAL (2) James Reasoner had some very nice things to say today about the paperback edition of THE WALK. He said, in part:

THE WALK is part adventure novel, part horror novel, part comedy. A lot of terrible, tragic things happen, but Goldberg’s dry, satiric wit crops up often enough to keep things from getting overwhelmingly gloomy. Marty and Buck are fine characters who play off each other wonderfully well, and the pacing really keeps the reader turning the pages. All of it leads up to an absolutely great ending that really put a grin on my face.

[…]this is hardly an unbiased review, since Lee Goldberg and I have been friends for years. However, trust me on this. THE WALK is one of the very best novels you’ll read this year or any other year.

Thank you so, much James!

No Kids or Cowboys, Please

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Bards & Sages is a print-on-demand and RPG game publisher that also runs an annual writing contest and, inexplicably,  reviews books. Why any author would want their book reviewed by a POD publisher is beyond me  – but I got a big laugh out of their criteria for review submissions:

What we review: horror, fantasy, science fiction, young adult fiction, paranormal non-fiction (such as ghost story collections, urban legends, etc), writer guides and resources, roleplaying games, parapsychology, new age/mysticism non-fiction, and non-fiction works regarding ancient civilizations, dark ages, or mytho-poetic literature. We give limited consideration to mysteries, biographies, humor/parody, and political science.

What we don’t review: Under no circumstances do we review children’s books, erotica, romances, westerns, self-help, how-to manuals, unofficial guides to copyright/trademark material, fan fiction, “ripped from the headlines” fiction or non-fiction, and any book that uses the words “witch” and “Wiccan” interchangeably.

I think the New York Times should adopt these same criteria, particularly the one about proper usage of "witch" and "wiccan." Nothing riles me more.

Preying on the Self-Published

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Writer Beware has an excellent overview on PW Select and other "pay-for-review" scams that prey on self-published authors. They write, in part:

[…]no matter what altruistic motive the service offers to justify its fees, paid reviews are less an effort to expand review coverage to worthy books than an opportunity to make some extra cash by exploiting self- and small press-published authors' hunger for credibility and exposure.

Now there's a new entrant in the fee-for review arena: Publishers Weekly.[…]For a self- or small press-pubbed author with a quality book, therefore, PW Select could–just possibly–be an opportunity. Problem is, most writers believe their books are quality, whether or not that's so. Many, if not most, of the writers who pay the $149 won't have a prayer of getting a review (sorry, self-publishing advocates, it's true. Large numbers of self-published books suck). All they'll receive for their money is a listing–and while the reviews may attract attention, who will look at the listings? It's hard for me to imagine that anyone beyond the authors themselves will care.[…] PW Select is a moneymaking venture that feeds on self- and small press-pubbed authors' hunger for exposure, in full knowledge that the majority of the writers who buy the service will not benefit from it.

THE WALK in Paperback

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The_Walk_FINALBack in 2004, I wrote a book called THE WALK, which was released in hardcover by Five Star and quickly slipped into obscurity.  But a little over a year ago, I made the book available on the Kindle… and since then, it has sold nearly 9000 copies. Non-Kindle users have repeatedly asked me to release a trade paperback edition. I am pleased to announce that a paperback edition is now available on Amazon and CreateSpace for $11.99.

Here's the story:

It's one minute after the Big One. Marty Slack, a TV network executive, crawls out from under his Mercedes, parked outside what once was a downtown Los Angeles warehouse, the location for a new TV show. Downtown LA is in ruins. The sky is thick with black smoke. His cell phone is dead. The freeways are rubble. The airport is demolished. Buildings lay across streets like fallen trees. It will be days before help can arrive.

Marty has been expecting this day all his life. He's prepared. In his car are a pair of sturdy walking shoes and a backpack of food, water, and supplies. He knows there is only one thing he can do … that he must do: get home to his wife Beth, go back to their gated community on the far edge of the San Fernando Valley.

All he has to do is walk. But he will quickly learn that it's not that easy. His dangerous, unpredictable journey home will take him through the different worlds of what was once Los Angeles. Wildfires rage out of control. Flood waters burst through collapsed dams. Natural gas explosions consume neighborhoods. Sinkholes swallow entire buildings. After-shocks rip apart the ground. Looters rampage through the streets.

There's no power. No running water. No order.

Marty Slack thinks he's prepared. He's wrong. Nothing can prepare him for this ordeal, a quest for his family and for his soul, a journey that will test the limits of his endurance and his humanity, a trek from the man he was to the man he can be … if he can survive The Walk.

If you are a book critic/blogger, and would like a free review copy of  THE WALK… as a PDF, an ebook, or  as a trade paperback… please send your name, the address of your blog/website, and your preferred format to lee@leegoldberg.com.

Publishers Weekly Whores Itself

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Publisher's Weekly has become so desperate in the face of declining advertising and an eroding subscriber base that it has decided to whore itself, and its good name, for a few extra bucks.

The magazine is launching PW Select, a quarterly "special issue" devoted to reviewing self-published authors, which would be a great and laudable thing… except that they are charging aspiring authors a $150 "processing fee" to be included. So it's just another vanity press scam, an advertising supplement pretending to be a review publication, aimed squarely at deceiving aspiring writers out of whatever money iUniverse hasn't already shaken out of them.

But it gets  even worse, my friends.

PW has also decided to piss all over their journalistic integrity, and the minimum basic standards of ethical journalistic conduct, by drafting their staff of reporters and critics to participate.  This creates a terrible and untenable conflict-of-interest for PW writers, who are now reviewing, and reporting on, authors who have paid for the opportunity.

The entire PW editorial staff will participate in a review of the titles being considered for review, and we'll likely invite a few agent friends and distributors to have a look at what we've chosen. No promises there, just letting some publishing friends take advantage of the opportunity to see the collection.[…] We briefly considered charging for reviews, but in the end preferred to maintain our right to review what we deemed worthy. The processing fee that guarantees a listing and the chance to be reviewed accomplishes what we want: to inform the trade of what is happening in self-publishing and to present a PW selection of what has the most merit.

Do they really think that charging a $150 processing fee is any different than directly charging for reviews? Do they really think they are fooling anyone?

It's sad that PW,  once a fine and reputable publication, has decided to follow the example set by the disgraced, and widely derided, Kirkus Discoveries, and prey on the desperation of aspiring authors…sullying PW's good name in the process. But they have waded one step further into the sewer by dangling the enticement of possible agent representation or contract from a publisher as an incentive to submit to "PW Select." This puts them solidly in the ranks of vanity press scammers.

If  PW wanted to honestly and informatively report on the self-publishing field, and give worthy self-published titles the attention they deserve, while still maintaining journalistic integrity, objectivity, and good name, they would have done their special issue without charging authors to have their books included and reviewed. Or dangling the possibility of agent representation and a publishing contract to self-published authors for their participation.

This is a money grab, a blatant attempt to exploit self-published authors to improve their sagging bottom line. It's PW pissing on their own good name.

It's pitiful, disgraceful…and very sad. PW and its staff should be deeply ashamed.