Do I Write Scripts or Advertising Copy?

More and more commercials are creeping into the narrative of TV shows. Here’s an example mentioned in Wired magazine:

The use of product placements has increased 84 percent on television in the last
year, according to the WGA’s call for regulations. "There is no clear line
separating a TV show from an advertisement anymore," said Carrie McLaren, editor
of Stay Free
magazine.

In a recent episode of the NBC series Medium, writers had to
work the movie Memoirs of a Geisha into the dialogue three times
because of a deal the network made with Sony earlier in the season. They even
had the characters go on a date to an early screening of the movie and bump into
friends who had just viewed Geisha to tell them how good it was.

It’s one thing to have James Bond drive a BMW  (or, going back a few decades, Efrem Zimbalist Jr. drive a new Ford around D.C. landmarks each season during the end credits of THE FBI), or Monk using a particular brand of disinfectant wipe, but it’s quite another to create whole scenes purely for the purpose of pushing a particular product. The MEDIUM example strike me as particular egregious…and something a writer should be additionally compensated for.

What to Spec?

With so few comedies on the air, what sitcom should an aspiring writer spec as a sample of his or her talent? Veteran comedy writer/producer Ken Levine tackles that question this weekend on his blog.

Select a
current show you like and think you know the best. “Current” is the key word
here. Once a show is cancelled the shelf life for your spec is about six months.
So don’t start that ARRESTED DEVELOPMENT you’ve been developing. And I hope you
didn’t pour a lot of time and effort into a spec KITCHEN CONFIDENTIAL. When
RAYMOND went off the air everyone was sad but show runners. No more reading
fifty RAYMONDS a day when trying to staff! And for that same reason, please let
this be WILL & GRACE’S last year! The good news is if you’ve got a spec
FRASIER you can just change the names and send it out as an OUT OF PRACTICE. And
of course you never have to worry with a SIMPSONS because they will go on making
new episodes forever…

…Unfortunately, there are not a lot of great shows out there at the moment. What
I think we’ll see this year is everybody writing a MY NAME IS EARL. It’s clearly
the best of the new crop. The only caution I give you is that EVERYBODY will be
writing one. If that doesn’t concern you (or you’ve written it already) I say go
for it. If it does then some suitable alternates might be SCRUBS, TWO AND A HALF
MEN, EVERYBODY HATES CHRIS, or HOW I MET YOUR MOTHER (a far cry from the CHEERS,
TAXI, MASH, COSBY days).

Chips and Dip

The movie version of CHiPS is speeding along. Variety reports that Wilmer Valderrama  has been cast as Ponch, the role immortalized by Erik Estrada, the Brando of the 80s.  So far, no one has been cast as Baker, the role played by Larry Wilcox. Paul Kaplan and Mark Torgove are writing the script, which the studio says will be closer to the STARSKY AND HUTCH spoof than TRAFFIC. 

Brilliance for the Price of a Big Mac and Fries

Maverick_log_3It’s the best deal on DVD — for $5.99, including shipping, you can get set of three classic episodes of MAVERICK from DeepDiscountDVD. My copy just arrived today. The set includes "Shady Deal at Sunny Acres" (as fresh today as it was 50 years ago), "Pappy," and "Gunshy," the hilarious spoof of GUNSMOKE. MAVERICK was a ground-breaking show in its day and paved the way for  the likes of MOONLIGHTING, THE NIGHT STALKER,  and THE ROCKFORD FILES.

MAVERICK also holds the distinction of being the only show revived three times in three years on three networks. For more about that, there’s an excerpt from my book  TELEVISION SERIES REVIVALS on the jump:

Read more

Equalizer Returns

As I first reported back in April,  a movie version of THE EQUALIZER is in the works. The latest newsiin Variety  is that producer Mace Neufeld has talked The Weinstein Company into picking up the rights and footing the bill for developing the feature.

"The Equalizer was one of my favorite TV series of hte 1980s, because the writing was always smart and very unpredictable," said Harvey Weinstein.

No director, screenwriter or cast have been attached yet — but wouldn’t it be great if Tarantino took a crack at it?

Screenwriters Getting Press

The media relations committee at the WGA must be giddy — the LA Times is giving screenwriters a lot of attention lately. For example, today they did a short profile of Robin Swicord, discussing how she went about adapting MEMOIRS OF A GEISHA. It sounds like it was an unusual process:

"I had to go absolutely unprepared to the first meeting," she said. "I
hadn’t read the book since it came out. When I came into the meeting,
it was clear he had a movie in his head."

After she left, she
reread the book and began to take notes. "I wrote an outline of what
the movie might look like," she said. "Mostly, I wrote 18 pages of
musing on aspects of the book — the thematic lines that drove the
narrative of the story. I e-mailed him that. He contacted me and asked
me to come to another meeting."

Hired the next day, Swicord
spent six weeks working on a 70-page outline that resembled a
screenplay without dialogue. "It was the film completely envisioned
with casting and location breakdowns. The idea was that they would be
able to take that and start going to work. Rob had to cast without a
screenplay. It was intense."

On top of that, while she was writing, another writer was simultaneously doing the rewrites:

Because Swicord was still off working on the script as rehearsals
began, Marshall brought in scribe Doug Wright to make changes when
needed.

"Some of the lines got tweaked," Swicord says, adding that Marshall promised her that 99% of her script would remain intact.

"He was as good as his word," she adds.

On Sunday, the LA Times, did a lengthy article about the rewrites that plagued FUN WITH DICK AND JANE before, during, and after production. Then, in another article the same day, the paper did a superficial examination of the credit arbitration process on both FUN and MEMOIRS, as well as a few other movies.

Moviemaking has been a collaborative business since Day 1, but rarely
have so many screenwriters converged on so few screenplays. While some
upcoming holiday films may be credited to just one writer, that hardly
means just one writer wrote the whole movie.

In some cases, producers and studios throw different writers at
different sections of a story, adding a joke here, some action there.
In other instances, a writer — or team of writers — does a
top-to-bottom rewrite.

The Writers Guild of America is then asked to sort out who did what and award the credits as it deems proper — a process that invariably leaves someone out in the cold. For example, while only
three writers were credited for the first "Charlie’s Angels" movie, no fewer than 17 scribes took a whack at its script.

The Destruction of French Culture is Complete

Starskyandhutchphotographc10045921Variety reports that the French are doing there own TV series remake of STARSKY AND HUTCH.

Tentatively titled "Duval and Madani," the Gallic version will be a comic cop
show liberally adapted from the original, minus the macho attitude. M6 and Sony
are planning 22 52-minute episodes for the first season, and are set to begin
lensing the pilot in the next few weeks…

…Alexandre Brasseur (France 2 skein
"Inspector Maigret") is slated to play Madani, the Gallic incarnation of David  Starsky, while Laurent
Hennequin will play Duval, aka Ken Hutchinson, according to French daily Le
Parisien. They reportedly have signed for three seasons of the skein.

In a new twist, the remake will cast a woman in the role of Captain Dobey,
with Monica Cruz said to be up for the part.

Action fans are in for a treat, with stunt vet Remy Julienne reportedly
involved in the project.

The Ice Harvest

I liked everything about THE ICE HARVEST except the ending, which was different from the book and not in a good way.  I have also yet to see a film featuring Oliver Platt that he doesn’t steal.