Chris Abbott is one of the most successful writer-producers in television, with credits like Magnum PI, BL Stryker, Dr. Quinn Medicine Woman and Diagnosis Murder. She’s just written a terrific book called "TEN MINUTES TO THE PITCH: Your Last Minute Guide and Check-List for Selling Your Story." And all proceeds from the book benefit the Writers Guild Foundation.
She’ll be signing her book this weekend at the Los Angeles Times Festival of Books on April 23, 11-12, at the Writers Guild Booth.
Why did you write this book?
Leonard Stern, from Tallfellow Press, came to me with the
idea. He saw it as the second book in
their “Ten Minutes To Success” series, which began with “Ten Minutes To The
Audition” by Janice . I liked the idea; it seemed to me I had seen
dozens of books about writing, but none about pitching and I believe they are
two distinctly different talents.
There are a thousand “How To” books for writers on
pitching and selling scripts. What makes
yours different from all the rest?
A thousand? Really? Honestly, I didn’t think
there was even one book out about pitching as I was writing it. I have noticed, since, one other book. Nevertheless, I’m sure you’re right,
hyperbole aside, there must be several books on pitching. Mine is different insomuch as my professional
experience is different from the other authors. I think it would be valuable to read everyone else’s book as well as
mine. But the value of mine is that it
is very practical; it is very small so you can take it with you; it has stories
from lots of successful writers to amuse or enlighten; it doesn’t take long to
read.
Before you even get into talking about pitching itself,
you pay a lot of attention to the importance of seemingly irrelevant things…
like double-checking the address, arriving very early, going to the bathroom
before the meeteing, bringing a pencil and paper, turning off your cell phone…
but they aren’t irrelevant things, are they?
When Leonard first talked to me about this idea, it was subtitled “A Parking Lot Primer For
Wrters.” The idea was that you’re in the
parking lot, you’re ready to go pitch
your heart out, what are the things you want to remember before you get into
the office?
So that accounts for some tips, like “going to the
bathroom”, that you might not see in other pitching books! But there is something that I hope is a bit
more profound behind the seemingly mundane ideas. For example: Are You In The Right Place? This
isn’t just about making sure you have the correct address (although without
that, you are doomed to failure); it is
also about making sure you’ve brought the right kind of pitch to the studio
that is likely to consider buying your story. Each of the ideas has its own Zen-shadow idea I think writers need to
seriously consider before even showing up in the parking lot.
Read more