What I’ve Read This Week
I’m a big fan of Bear Manor Media, a small press that publishes great books about television, film, radio and the stage. I have raved about their books here in the past (like the Encyclopedia of TV Spies and the 12 O’Clock High Logbook), so it pains me to have to say that one of their latest, Just When You Thought it Was Safe: A Jaws Companion is underwhelming.

When to Self-Publish
Karen Opas-Lanouette, a freelance editor and ghostwriter, believes it only makes sense to self-publish if you meet three criteria, which she's posted on LinkedIn. I think her list is great:
1) You have written a memoir or cookbook that you want to share with family and friends. Professional editing and cover design/interior layout are not an issue. A POD self-publisher like Lulu or iPublish is an inexpensive way to put a book into the hands of friends and family.
2) You have a successful business and a book will enhance your authority as an expert. You prefer the 50%+ of the cover price you will receive via this process than the 7-15% you will receive via traditional publishing. You can write the initial expenses off against marketing, and declare income as you hand sell books to clients and at lectures. In this case, it is worth the money to hire a professional editor, an experienced book designer, and create a combination of printed physical copies and a POD set-up with someone like Lightning Source.
3) The expenses involved in creating a professional quality self published book are worth it to you in the same way that going on a vacation is worth it–you are unlikely to make a profit, but the mental and emotional rewards of having your book out in the world, along with the statistically slender chance that your book will hit, make it worth the money.
That is one of the most-clearheaded, accurate, and helpful posts about self-publishing that I've read in some time. I agree with everything she's said. But I would add one more important criteria — self-publishing makes sense if you have written a non-fiction book and have a built-in sales and promotional platform. In other words, if you lead seminars, have a TV or radio show, teach a class, preach to a congregation, etc…a stage from which you can promote the book and a ready-made venue/audience for selling it yourself.
UPDATE: Jane Smith pointed me to this excellent post that makes some excellent points about self-publishing Here's a taste:
4) Nearly all self-published books sell in minuscule numbers. How many friends do you have? How many could you persuade to part with cash? Well, that's how many books you will probably sell. Unless you are a seriously brilliant and dedicated salesperson and are prepared not to write any more ever again because you will be selling, selling, selling. You will lose hair, weight (hmm, good idea), self-esteem and years off your life; you will gain wrinkles, bags, and new respect for book-led publishers. You will probably not make any money but if you do, you will be rightly proud of it. But too tired to do it again.
5) Whenever someone tells you that publishing is "broken", ask yourself who is saying this and why. Is it a published author? Is it an author who has won awards, received good reviews, has a genuine fanbase? Or is it someone who has either failed to get published or who has decided to make money out of other people's failure to do so?
6) When you hear about a self-published book becoming "successful", (and this does occasionally happen, but much less often than you are led to believe) realise that this success nearly always happens when a book-led publisher takes on the formerly self-published book. So, is that a self-publishing success or proof that publishing is neither dead nor the future?
Fascinating, Captain
Not only is the new STAR TREK a brilliant and exhilirating re-boot of the franchise, it could serve as a text book for writers on how to update a beloved media property. JJ Abrams and his writers manage to pay affectionate and respectful homage to the original series and all of its spin-offs…while at the same time cleverly and elegantly freeing themselves from all that has come before.
The Independence Fallacy
I have to point you to two terrific blog posts from Writer Beware's Victoria Strauss, who tackles the fallacy behind POD companies calling themselves "independent publishers" and their customers calling themselves "independent authors." The POD companies are eager to cast themselves as the equivalent of indie movie-makers. But the comparison doesn't fit. Indie film-makers and musicians don't pay someone to package and market their work, they do it themselves. Victoria notes:
If you sign a contract with a self-publishing company, you are not an independent writer, no matter how emphatically the self-pub company says you are.
She goes on to note:
If you are a true self-publisher–if you've handled every aspect of publication on your own–then yes, you can accurately call yourself an independent author.[…]If you've used a print-on-demand self-publishing company, you've granted it a limited license to your work, you've chosen from a pre-determined package of services, you're dependent on whatever distribution the company provides, and you probably don't own your ISBN number. Also, since most self-pub companies reserve the right to discontinue publication for any reason, you don't fully control your work's availability, and since most pay a royalty, you don't control its income, either. In other words, you are not independent.
By the way, there's some very good news coming soon about the future of Writer Beware that will make it even stronger.
Tod’s Burning Sensation Explained
My brother Tod talks today about the challenges he faced writing his latest BURN NOTICE novel:
Writing these books is certainly a different kind of experience for me — I write them very, very quickly. More quickly than I'd like, really, but the turn-around time on them is such that I really only have about three months to write each one and have a normal life in-between. And by normal life, I of course mean a normal writing life…
But even after he turned in the book, he wasn't actually done writing it…
I wasn't happy and added a new chapter from Fiona's pov when the copyedits came in, which probably didn't thrill my publisher, but it felt like something was missing. I've been tinkering a lot with adding different povs into the books — Sam's, Fiona's, and in this new book I'm writing, you get the client's pov for a chapter, too — because that's the one thing I'm really able to do that you can't get on the show. Plus, it's fun for me as a writer.
And it's gonna be fun for you as a reader, too, because his BURN NOTICE books are great. And I'm not just saying that because we share a few genes.
Goodbye, TelevisionWeek
Television Week, the publication formerly known as Electronic Media, is ceasing publication and will continue as a website.
This is sad news for me. Back in the late 1980s, I was a reporter for Electronic Media. My biggest scoop was breaking the news about Paramount's revival of STAR TREK as first-run syndicated series — a story which the studio initially denied (USA Today later picked up my story and then Paramount reluctantly confirmed it). I also reported extensively about the birth of the Fox Network. It was an exciting time for me and I learned a lot about the nuts-and-bolts of the television business. Electronic Media catered to station programming execs and the syndication marketplace and often went into far more depth than either Variety or the Hollywood Reporter on TV biz stories. I don't think Electronic Media ever got the attention or respect that it deserved for its business journalism…though I often saw newspapers using their stories as jumping off-points for articles of their own.
UPDATE 5-6-2009: The Franklin Avenue Blog has a detailed remembrance & appreciation of EM.
Proof the Banking System is Going to Hell
Citibank just offered my 13-year-old daughter a MasterCard with an opening 13.24% APR which jumps to a mere 30% if you miss a single payment. We signed her up for it immediately.
TREK Screenwriters Are Tied-in
"Best Destiny" by Diane Carey (Pocket Books, 1993). "A beautiful imagining of Kirk's childhood and how it shaped him to love the stars."
"Spock's World" by Diane Duane (Pocket Books, 1988). "If Mr. Spock is your favorite character, this is amust read. The relationship he forges with Dr. McCoy finally gets the nuanced treatment it deserves."
"Prime Directive" by Judith and Garfield Reeves Stevens (Pocket Books, 1990). "One of the best incarnations of the original bridge crew, with every character given equal consideration and full development, against the backdrop of a real-deal science fiction story."
"Ex Machina" by Christopher L. Bennett (Pocket Books, 2004) "A great example of how a 'Trek' novel can fit within 'canon' while existing between the movies we love."