Today is Pub Day

1594143722_1Prepare yourself for same blatant self-promotion…but I think I’m allowed.

Today is the official publication date of THE MAN WITH THE IRON-ON BADGE, which should start appearing in finer mystery bookstores nationwide, like Mystery Book Store, Mysteries to Die For, and Murder By The Book. You can also order if from Amazon. Here are some excerpts from the pre-publication reviews:

"As dark and twisted as anything as anything Hammett or Chandler ever dreamed
up…leaving Travis McGee in the dust" Kirkus Reviews Starred Review

"Approaching the level of Lawrence Block is no mean feat, but Goldberg (the
Diagnosis Murder series) succeeds with this engaging PI novel…" Publishers Weekly

convincing, even moving tale about the real nature of the SoCal streets and
the real nature of heroism," Ed Gorman

"Likeable loser Harvey Mapes is my new favorite private eye, the guy with the dead-end job who longs to be Mannix or Travis McGee.  I hope the folks in charge of the Shamus nominations are paying attention." Victor Gischler

"Violent, often crude, sometimes hilarious and ultimately touching, this book is
a great homage to the Gold Medal paperbacks of the 1950s and 1960s." Clair Lamb, Mystery Bookstore newsletter

A witty, wicked and dare I say wise little book. Lee Goldberg shows off more than just his funny bone here. He reveals a keen eye for the wrenching heartbreaks and triumphs that forge heroes" David Corbett

"Lee Goldberg’s ‘The Man in the Iron-On Badge’ is a very funny book about the ironclad LA class system, life in a security guard’s shack, and the crucial differences between violence as
experienced on a TV show and in real life. " Scott

"A quick fun read with a satisfying and unexpected ending. Harvey Mapes is a hero I  hope we see in a sequel." Phillip

"A clever, witty and intelligent parody of, and homage to, the PI genre." Robert

"Lee Goldberg is a sly and funny writer, with a warm heart and an ease with words. 
He never disappoints." SJ Rozan

"This book starts out as a fine example of the humorous “lovable schmoe”
school of detective fiction, and Goldberg does a good job with that part of it, but then it takes a sudden turn into darker and more dangerous territory and becomes even better…"James Reasoner

"The book is about Harvey’s discovery that real-life crime isn’t like
the fictional variety at all. At first, the differences are played for
laughs, but when Harvey’s case takes a tragic turn, Lee never loses his
footing. Harvey actually matures on the page, a transformation made
evident in the character’s distinctive voice." Vince Keenan

"Goldberg is funny in this rip on pop culture, PI cliches, and
California culture…a laugh-out-loud example of what the best PI
novels should be."  James Winter, Reflections in a Private Eye

7 thoughts on “Today is Pub Day”

  1. Lee, I wish you much success with your latest book.
    What are your thoughts on the worth of postcard advertisements for books? Many publishers did it in the past, fewer seem to do it today.

  2. “Goldberg made me smell his armpits when I was kid, never took me to the arcade when he said he would and once, just once, refused to let me borrow his Knack album when I really, realy wanted to. Fuck that guy. It’s a rollicking good time!” Tod Goldberg

  3. I don’t think postcards do much good. I get tons of them and I toss’em unread. I can only imagine how many bookstores get. I have sent personal letters to booksellers and have had a much stronger response to those. And I have an opt-in email list on my site and I occasionally send out emails to people about new releases.

  4. Thank you, Ian, for the heads-up. I checked that Amazon listing…it’s truly bizarre…and have forwarded it to my publisher. In the mean time, you can order signed copies from Mysteries to Die for ( and they will send them world-wide. YOu can also order them from the Mystery Bookstore (


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