My Blog - By Lee Goldberg, New York Times bestselling author

The Mail I Get: Booktweep Edition

July 28, 2016July 28, 2016 by Lee Goldberg

I’ve been getting spammed with emails lately from an awful book promotion service called Booktweep.

We saw your book “The Pursuit: A Fox and O’Hare Novel” at Amazon. We would like to help you in the Promotional efforts of “The Pursuit: A Fox and O’Hare Novel” to boost the number of sales and ranking. We will act as an extra helping hand in marketing your book so that you can get more time to write your next one. You can check our website and discuss your promotion queries and your Book Sales target. For more info just visit our website and write to us. Our website is https://booktweep.com/product/signup/

So I took a look at the Booktweep website. It’s a mess. Basically, you pay them $14.99 a month and they will send out terrible twitter ads about your book. Here are three examples of their work:

I sent the promotional visionaries at Booktweep this note:

Here’s some advice for you on your promotional efforts.

1. Research the authors you are contacting. If you had looked into me, you’d know that THE PURSUIT hit #1 on the New York Times and Wall Street Journal bestseller lists on its debut four weeks ago and that we don’t need your tweet help.

2. Hire someone familiar with the English language to write your twitter ads. The ads you are running now humiliate you and your clients.

3. Hire someone familiar with the English language to write your website. It’s embarrassing and unprofessional to have phrases like this as subject headings on your website:

Why to choose Booktweep?

How it works?

So, why to wait ?

(FYI, the correct phrasing is: Why choose Booktweep? and How does it work? and So why wait?)

In addition to those inept headings, you have phrases like this:

5.8 Millions Tweet Impressions

15.7 Thousands Profile visits of @Ebookjunction

Million and Thousand do not need to be plural. Someone familiar with English would know better.

I could go on and on. Why would anyone pay you to promote their work when you do such an awful, sloppy job?

Garry Marshall was a Mensch

July 20, 2016 by Lee Goldberg

I was very sad to hear about Garry Marshall’s passing. I only had a brief encounter with him, but it had a big impact on me.

I moved to Los Angeles when I was 18 to attend UCLA. I was also working on a book called UNSOLD TELEVISION PILOTS that I began writing when I was nine years old. As soon as I got to L.A. I cold-called Garry Marshall for an interview. To my shock, he not only answered the phone, he immediately invited me to his office, which turned out to be an apartment in Burbank or Studio City. We spoke for several hours. I was in awe being in the same room with the legendary writer-producer…and having this opportunity to ask him not only about his unsold pilots, but also a million other questions I had about the TV business. He answered them all in wonderful detail. I couldn’t believe how friendly, funny, and open he was to me… or that he would devote so much of his valuable time to help some kid he’d never met.

A few years later, after UNSOLD TELEVISION PILOTS was published, I interviewed him for an article I was doing for Electronic Media (later renamed Television Age) and he shocked me again… this time because he not only remembered me, but told me how much he loved my book. Most people will remember him for the great TV shows and movies he did. I will remember him for being a mensch.

Happy Birthday, Dad. I Don’t Miss You.

July 4, 2016 by Lee Goldberg

Today would have been my Dad’s 70-something birthday. He died too young, sitting on a couch, eating pizza. He was in the midst of his third marriage and he was broke, or close to it, yet again. He was estranged from his four children and didn’t know his grandkids, as well as his stepchildren and a child he’d adopted and hadn’t seen in years. This was his own doing, something achieved after decades of irresponsibility, spinelessness and shameful parenting. As the oldest of his four children, I was the only one in any contact with him (I was also the only one of his kids or stepchildren to attend his funeral, which should tell you something right there). Perhaps that’s because I was the child who’d had him in his life the longest as a parent. But each time I saw him in my adulthood, it wasn’t anger and frustration that I felt but crushing sadness, for him and, I guess, to some degree, for myself. My promise to myself after each depressing encounter was that I wouldn’t be anything like him… not personally, not professionally, and especially not as a father. So each fourth of July, I find myself looking inward and wondering if I’ve fullfilled that promise. I think it must be fate that my daughter was born on July 3rd, because it gives me a chance the day before to see in her a progress report of sorts. Yesterday was my daughter’s 21st birthday and we spent it together, as a family, as we always have. I felt so much love and pride for her that I can wake up this morning, look in the mirror, and say to myself with certainty, and no small measure of relief: “I’m not you, Dad.” I hope I can do the same next year.

Traveling the World for THE PURSUIT

July 1, 2016July 1, 2016 by Lee Goldberg

One of best parts of beginning a new Fox & O’Hare adventure for me is traveling to the locales where the story will take place. For our new, #1 New York Times bestseller THE PURSUIT, that meant heading off to Honolulu, Antwerp, Paris, Bois-Le-Rois, and Italy’s Amalfi Coast…and also drawing upon on my past experiences in Montreal and Lohr, Germany.

The Antwerp diamond heist at the opening of THE PURSUIT is loosely based on a real incident, so I read lots of articles and books on the subject, sought the advice of the U.S. Ambassador to Belgium, and visited the scene of the crime for myself. It makes it much easier for me to write about a place and make you feel like you’re there, too, if I’ve experienced it first-hand. That’s because it’s the little details that I discover, the things that stick in my memory, that make the locales come alive for me when I sit down to write..and, I hope, for you in the retelling.

For the two heists in Paris in THE PURSUIT, I scouted locations throughout the city (mostly on foot) before deciding on where all the events should take place…then took hundreds of photos, studied maps, and consulted experts, like an infamous “cataphile” who roams the city’s underground catacombs.

This spot in Paris plays a big role in THE PURSUIT

I also spent a lot of time in Sorrento, Capri, and Positano Italy soaking up the atmosphere (and plenty of limoncello) looking for the right location for the bad guy’s “vacation home.” I found it during a boat trip from Sorrento to Positano, then fictionalized it to suit my devious creative needs. A day trip to Capri gave me some great historical “background” for an an interesting obsession for the villain and his home. If you’ve read the book, then you know exactly what I’m talking about. I never would have stumbled on either the location or the historical nugget without making the trip.

Sampling limoncello in Sorrento...one of the many sacrifices I make for my art. — Sampling limoncello in Sorrento…one of the many sacrifices I make for my art.

We didn't end up setting any sequences in Positano in THE PURSUIT...but it's bound to show up in future novels the same way my past trips to Lohr, Germany and Montreal made it into this one. — We didn’t end up setting any sequences in Positano in THE PURSUIT…but it’s bound to show up in future novels the same way my past trips to Lohr, Germany and Montreal made it into this one.

I recently returned from a nearly month-long research trip to Australia and New Zealand for the sixth Fox & O’Hare adventure and I can’t wait to take you there on the page…

The Pursuit & Cosmic Coincidences

June 30, 2016 by Lee Goldberg

Yesterday several dreams came true all at once.

First off, you can now call me a #1 New York Times bestselling author. THE PURSUIT, my fifth Fox & O’Hare book co-authored with Janet Evanovich, debuted at #1 on the ebook bestseller list (and #8 on hardcover, and #3 on print & ebook combined). Hitting #1 is a dream come true… but it got even better thanks to some cosmic coincidences.

As some of you may know, my brother Tod is also an author. His latest book is THE HOUSE OF SECRETS , co-authored with my friend Brad Meltzer, came out in early June …the same day as the paperback edition of THE SCAM, my fourth Fox & O’Hare book with Janet Evanovich, was released. It’s a total coincidence, since we have different publishers. HOUSE OF SECRETS debuted at #6 on the New York Times hardcover bestseller list and last week THE SCAM was #5 on the New York Times mass market paperback list.

But this week we are on the same bestseller list together — THE PURSUIT is #8 and THE HOUSE OF SECRETS is #16 on the New York Times hardcover bestseller list.

Woo-hoo!

We’ve both fantasized about this happening and now it actually has. We both have a hard time believing it. We owe a big thank you to Janet Evanovich and Brad Meltzer for their big roles in making this dream come true…and especially to all of YOU for buying our books.

PS – The great coincidences don’t end there. Audiobooks superstar Scott Brick reads the audio version of THE PURSUIT and he also reads the audio version of THE HOUSE OF SECRETS. How cool is that?

The Secret is out on THE HOUSE OF SECRETS

June 14, 2016 by Lee Goldberg

51NfhdrmHBL._SX329_BO1,204,203,200_ My brother Tod Goldberg and my friend Brad Meltzer will be signing their new adventure novel THE HOUSE OF SECRETS at Barnes & Noble at the Grove in Los Angeles on June 16 and at Mysterious Galaxy in San Diego on June 17. I’ll be at the Grove event…I can’t wait…and I’ve already read the book. It’s a fun, fast, exhilirating thrill ride of an adventure novel filled with fresh, unique, colorful, fully-dimensional characters. The heroine is flat-out terrific …a female Jason Bourne with a vibrator. But perhaps what I like the most is the consistent, pleasantly ironic narrative voice …one that’s as funny as it is sharply observant. I would have loved this book even if wasn’t written by my brother and one of my friends. It’s a fantastic and, if you can’t make the signing, you should pre-order the book right this second.

The Mail I Get – Screenwriting Advice Edition

June 6, 2016 by Lee Goldberg

Direct-Mail1 I get a lot of emails asking me for advice on selling stuff to the networks. Here’s a recent one:

I have a friend, historical romance writer, who, after thirty-something books, is interested in writing something for Hallmark and/or Lifetime. Just out of curiosity, since you’re the only TV writer I know, any idea what a basic screenplay advance/pay/etc. would be for a simple made-for-TV-Hallmark-type screenplay? Or who she might turn to for that type of info?

It doesn’t really matter what Hallmark or Lifetime pays for a TV movie… the chances of her selling a script to them is nearly zero. They order very few tv movies, and the ones they do buy are usually from production companies they’ve worked with before (or with whom they have output deals). Most of those companies produce their films in Canada to take advantage of tax benefits etc. Or the films are co-production deals involving Canada, France, Germany, etc, which are necessary to make a film for the extemely low license fee that Hallmark and Lifetime pay (they need foreign presales to off-set the cost). The Canadians have a very strict point system that governs whether a production gets the tax credit…the point system is based, among many things, on how many Canadians are working on the production. In most cases, the screenwriter has to be a Canadian or non-American. The other problem is that if they do use an American writer, it will be someone who is experienced and adds some cache for foreign pre-sales. Its extremely rare for a TV movie to be based on a spec teleplay written by a newbie. All that said, I believe the current cable TV movie writing fee is $38,966 for a 90 minute movie, $51,064 for 2 hours (that’s the actual runtime of the film, not the film with commercials, etc).

If your friend is a major, bestselling author, she would have better luck selling her book to a studio, which would then hire an experienced screenwriter to do the adaptation. Screenwriting is a LOT harder than authors think it is. There’s more to it than telling a story in a screenplay format.

Evanovich and Goldberg SoCal Signing Tour

June 1, 2016 by Lee Goldberg

Janet and Lee on Set for TV interviews 1 — Janet Evanovich and Lee on the set for a TV interview for their book THE HEIST.

Janet Evanovich and I will be signing THE PURSUIT, our fifth Fox & O’Hare novel, at two Southern Califronia Bookstores later this month.

We’ll be in San Diego at Mysterious Galaxy on June 21st, the official pub date for the book, at 6 p.m. The bookstore is suggesting you get reservations to assure that you get a signed book. You might want to sign up now to assure your spot in line:

This is a numbered event – numbers for the signing line are free with the purchase of The Pursuit from Mysterious Galaxy. Tickets are now available for our MGSD June 21 event with Janet Evanovich and Lee Goldberg; books and tickets will be available for readers to pick-up on Tuesday, June 21, beginning at 10:00 AM!

We’ll be at Vroman’s Bookstore in Pasadena on June 22nd at 6 p.m. No tickets are necessary, but they do have some rules of their own to keep the line running smoothly:

Those wishing to get books signed will be asked to purchase at least one copy of the author’s most recent title from Vroman’s. For each purchased copy of the newest title, customers may bring up to three copies from home to be signed. This policy applies to all Vroman’s Bookstore events unless otherwise noted. Save your Vroman’s receipt; it will be checked when you enter the signing line.

I look forward to seeing you there! If you’ve never been to an Evanovich signing, you’re in for a treat. She’s gracious, funny, and makes sure everybody gets a photo with her. she’s got a crew that hands out all kinds of swag to the people who are waiting and doesn’t leave until everybody has their books signed, no matter how long the line is. I was at an event with her once and there must have been 500 people waiting when we got there. She met every single person with the same warmth and friendliness.

The Mail I Get – Advice Edition

May 30, 2016May 30, 2016 by Lee Goldberg

People are always writing me for advice about TV and publishing, not that I have any great wisdom to impart. But that doesn’t stop me from replying anyway.

Hello Mr. Goldberg:
I was referred to you by a friend of your friend XYZ…I am 64 years old and I have a screenplay that desperately needs a place to go, and your name was delivered as the unquestionable favorite. Please let me know if you might be able to provide me any guidance or wisdom. Should you not be able or interested, (she tries to put away that big pouty lip), your suggestion of someone else would be greatly appreciated.

Unfortunately, I don’t have good news for you. In fact, I have very discouraging news for you. Everybody in L.A. has a screenplay they want to sell. You are one of thousands…and you’re competing with them all, inexperienced and experienced screenwriters alike. I’m neither an agent nor a studio exec, so there’s really nothing I can do for you. I don’t know of any agents who are taking on new clients (they are having a hard enough time selling the scripts written by the experienced clients they already have).

The best advice I can offer is for you to contact the Writers Guild of America to see if they can give you a list of signatory agents who are accepting unsolicited screenplays. The other thing you should be aware of is that ageism is rampant in Hollywood…and if you haven’t already established yourself in the business by 30, you are considered elderly and out-of-touch with popular taste 🙂 I’m 54 and feel ancient when I go into meetings…and despite my extensive credits, it’s still a hard sell for me. I’m just telling you this so you realise that you’re facing a very steep, uphill battle.

I am sure you get a lot of emails and maybe this may not reach you, but here’s hoping. I am an aspiring actress/model and went to a meeting with XYZ at Culver Studios last week. He claims to have been a director/producer for NBC/Universal but the IMDB just doesn’t seem legitimate. He also claims to be married to actress XYZ but there is hardly any information on her either.
He says he wants me to come and work for him and learn the business to become an assistant producer and star in his upcoming movies, but things just aren’t adding up. I called NBC Universal and asked them if his name was on the employee list and was not. Due to all of the scams and human trafficking which he spoke a lot about, I want to be safe. Do you know how I can navigate safely through this industry and or have any advice for me on how I can obtain legitimate information and backgrounds on producers and directors?

Well, it sounds like you already checked this guy out and learned that something is very fishy. His picture on Imdb also seems amateurish to me… as if by standing beside the studio gate, which anybody can do, he’s trying to confer legitimacy on himself. I’d steer clear of him. Keep in mind, anybody can rent studio space. Just because their office is on a movie studio lot does not mean they are legitimate. In addition to imdb, you can check out producers with the PGA (Producers Guild of America) to see if they are members… or, if they are writer/producers, you can check with the WGA (Writers Guild of America) to see if they are members (or if their companies are guild signatories). You can find out if a director is legit by contacting the DGA (Directors Guild of America) and seeing if he or she is a member. If they are offering you acting jobs, check them out with SAG (Screen Actors Guild) to see if they are signatories or if there are any issues with their company that the union knows about. Lack of produced credits on imDb and non-membership in one of those guilds would raise a big red flag for me.

Stick With Me Kid

May 29, 2016 by Lee Goldberg

One of my favorite TV experiences was my time as a writer/producer on an obscure little detective series called STICK WITH ME KID back in the early ’90s. It was created by Peter Jay Hume and executive produced by Daniel Petrie Jr, two of the nicest and most talented writers I’ve ever worked with, and was shot in London for Disney. The show was about a teenage, deductive genuis who is brilliant at solving crimes…but no one will take him seriously…so he convinces a pompous, out-of-work actor to be his “front,” the great detective Grant Logan. The series aired in Europe but, as far as I know, never aired in the United States. Now someone has posted beautiful transfers of most of the episodes on YouTube. Take a look at them now before the studio finds out and has them pulled. They are great fun…but ignore the summaries, they contain huge spoilers.