Self Publishing

Taking a Walk

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THE WALK is, by far, my best-selling book on the Kindle.  It out-sells the e-editions of all of my MONK novels and the e-editions of all of my previously out-of-print stuff.  Every month I sell more copies than the month before. And today, a little over 12 months since I put the book on the Kindle, I reached a milestone:  I sold my 7000th e-edition of THE WALK.

So today I am changing the cover.

What!? Am I insane? Why the hell would I mess with success? Because I think I can sell even more copies with a slicker, bolder, updated version of the same concept…and because it will tie in graphically with my other books on the Kindle.  Besides, one of the great things about the Kindle platform is that if the change flops, I can go back to the old cover in a few hours. So here's the old cover…

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 And here's the new one, designed by Carl Graves.

The_Walk_FINAL
I think Carl did an amazing job…and I predict my sales, which have gone up every month, will shoot up even more with this cover. What do you think? Am I sabotaging myself…or is this a smart move?

Here Comes the Slush

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With so many ways for aspiring writers to self-publish their books, Laura Miller at Salon says the slush pile of millions of rejected manuscripts is about to go public…but will readers have the stomach for it?

People who have never had the job of reading through the heaps of unsolicited manuscripts sent to anyone even remotely connected with publishing typically have no inkling of two awful facts: 1) just how much slush is out there, and 2) how really, really, really, really terrible the vast majority of it is. Civilians who kvetch about the bad writing of Dan Brown, Stephenie Meyer or any other hugely popular but critically disdained novelist can talk as much trash as they want about the supposedly low standards of traditional publishing. They haven't seen the vast majority of what didn't get published — and believe me, if you have, it's enough to make your blood run cold, thinking about that stuff being introduced into the general population.

[…]It seriously messes with your head to read slush. Being bombarded with inept prose, shoddy ideas, incoherent grammar, boring plots and insubstantial characters — not to mention ton after metric ton of clichés — for hours on end induces a state of existential despair that's almost impossible to communicate to anyone who hasn't been there themselves: Call it slush fatigue

So what happens to the book business when readers, who've filled their Kindles with $1.99 slush, discover that most of it is unreadable drivel? What will the backlash be?

A few days of reading bad manuscript after bad manuscript has a tendency to make you never want to pick up another manuscript again, but when finding new talent is your job and your vocation, you keep at it until you're successful enough to hire someone else to do it for you. If, on the other hand, you're a civilian, and reading is something you turn to, seeking fun or transcendence, during your precious hours of free time, how long will you persist when book after book has exactly the opposite effect, crushing your spirit instead of refreshing it? How long before you decide to just give up?

Some argue that readers and bloggers will spread the word about what is good or bad, and the market will become self-correcting. The sludge will quickly be identified, as well as the few genuinely terrific books buried amidst it all. But Miller argues we are just trading one set of gatekeepers (publishers, editors, "elite" literary critics) for a new set (bloggers, pundits, self-annointed experts).

Perhaps this system will work better, but I'm not so sure. Contrary to the way they're often depicted by frustrated authors, the agents and editors I've met are in fact committed to finding and nurturing books and authors they believe in as well as books that will sell. Also, bloggers or self-appointed experts on particular genres and types of writing are, in my experience, just as clubby and as likely to plug or promote their friends and associates as anybody else. Above all, this possible future doesn't eliminate gatekeepers: It just sets up new ones, equally human and no doubt equally flawed. How long before the authors neglected by the new breed of tastemaker begin to accuse them of being out-of-touch, biased dinosaurs?

The Other Side of the Coin

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Dancing-dark-175  A few days ago, I talked about how successful Joe Konrath has been on the Kindle and I argued that he's an exceptional case. Well, now author Mark Terry shows us the flipside. He's put five books on the Kindle, a mix of out-of-print and unpublished stuff. So farthis month he has sold 30 books and earned $29. And that's an uptick on his previous month's sales. He writes, in part:

Honestly, I don't know what to make of Joe's success. Joe says he doesn't know why some of his e-books sell great and others don't. I don't know why DANCING IN THE DARK sales seem so sluggish even though it's been out for months.

[…]I'm pretty unsold on the idea of people who can't get traditionally published just e-publishing, but a number of people have done it successfully. Maybe it all depends on what you want out of it.

Let's put it this way. On the basis of what I've seen so far, I'm still leaning strongly toward traditional publishing venues.

People who look at Joe's success or, to a far lesser degree, mine publishing books on the Kindle and think that our sales are the norm are in for a rude surprise…particularly if they don't already have an established following or strong name recognition. Sure, there might be a handful of exceptions out there, but that's what they are, the exceptions. Sadly, I believe Mark's experience is closer to the norm for the majority of authors self-publishing their work for the Kindle.

Kindle King Konrath

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Endurance_cover_Kilborn2b  My friend Joe Konrath can't stop making Kindle news. A month ago, he announced that Amazon Encore will be publishing his next Jack Daniels novel, first as an ebook exclusive and then as a trade paperback. Yesterday, he upped the ante and announced that he's giving up on print altogether and putting all his chips on the e-format, primarily the Kindle. And he's kicking it off with the Kindle publication of ENDURANCE and TRAPPED, two horror novels originally commissioned by a print publisher… but that he pulled from them rather than accepting the editorial changes they wanted him to make. Joe writes, in part:

Last year, some fans asked me to put my early, rejected books on Kindle so they could read them on their cool new device. I figured it couldn't hurt to try.

Fourteen months later, I've sold over 52,000 ebooks, and will earn over $100,000 this year on Kindle sales alone. On books that NY Publishing rejected.

So now I've taken the next, logical step. ENDURANCE (now available on Kindle for $2.99) is being released exclusively as a self-published ebook.

I've gone from desperately wanting to be accepted by NY Publishing, to completely ignoring NY Publishing.

And for him, I predict it will pay off handsomely. As of 10 pm tonight, ENDURANCE is ranked #42 out of all the books available in the Kindle store… and #1 in horror. I think his book is going stay at the top of the Kindle lists for some time to come. And if this book does a fraction of the business that AFRAID, his first Jack Kilborn horror novel, did as an ebook, then Joe is going to make a hell of a lot of money out of this…certainly more than he could would have made sticking with his publisher.

But I want to stress that I believe that Joe's success is the exception, not the rule. Mid-list or newbie authors who yank their books from publishers over editorial notes and go the Kindle route shouldn't expect to do nearly as well as he has. He is a very special case. 

Prior to his ebook success, Joe was doing well in print… and heavily promoted his books by attending dozens of conferences annually, sending out thousands of newsletters, and visiting hundreds of bookstores across the country (if I am not mistaken, I believe he landed in the Guiness Book of World Records for most bookstore signings in one year). He had a considerable blog presence and significant name recognition before embarking on this Kindle course. 

There's no question that Joe is blazing a trail in ebooks… and doing incredibly well at it. I am one of many authors who have benefitted from both his example and his great advice…but I fear that aspiring writers will read about his success and believe it's a short cut that will lead them to a pot of gold. And it's not. 

He paid a lot of dues, suffered a lot of rejection, honed his skills, and established a strong, professional reputation before he got where he is. That's very important to remember before you decide to follow his path…which, contrary to what you might think, isn't necessarily paved with gold. 

Cover Story

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Here are the new covers for MY GUN  HAS BULLETS, DEAD SPACE, and THE MAN WITH THE IRON ON BADGE, all designed by Carl Graves.  

GOLDBERG_My_Gun_Has_Bullets_FINAL
GOLDBERG_Dead_Space_FINAL

GOLDBERG_Iron_On_Badge_FINAL
 

GUN and SPACE share the gun/bullet hole motif because they feature the same hero and the same comedic tone. This is the most professional, and the best, MAN WITH THE IRON ON BADGE cover yet. I think I've finally got that one right.

I am confident, based on past experience, that I will see my sales go up as a result of the cleaner, simpler, more professional covers and the "branded" look that's consistent with the previous covers that Carl designed for me. 

You Can Become a Kindle Millionaire, Part 19

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MY GUN 3  This was another record month for my Kindle sales. Sales were up across the board — in March, I sold 1360 books, in April I sold 1798, and this month I sold 1919. I earned $1415 in April and this month I earned $1543.

THE WALK continues to be my bestselling title. I sold 629 copies in April and 720 this month. 

THE MAN WITH THE  IRON-ON BADGE is a distant second, with 234 copies sold, exactly the same number as last month. How bizarre is that? 

GUILTY, one of my re-branded VIGILANTE novels, moved up to #3 with 184 copies sold compared to 125 last month. 

There was one bit of troubling news…MY GUN HAS BULLETS went from selling 264 copies last month to 166 this month… I have no idea why sales plunged by 100 copies. That's a dramatic drop. I may need to try a new cover and see if that will stop the slide.

This will be the last month of Kindle sales under the old royalty system. Starting July 1, my royalties will go from 35% to 70% of each sale. I can't wait.

Bookwhirl Still Can’t Sell itself

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Two years after I trashed Bookwhirl, they've responded. Boy, they move fast. I am obviously dealing with marketing professionals. Here's their no-holds barred response:

Author Lee Goldberg once published an article about BookWhirl.com. He entitled his post, BookWhirl Can't Even Sell Itself. Published last August 2008, the article features Goldberg’s first and only impression about BookWhirl.com.

But contrary to Lee Goldberg’s first impression, we, at BookWhirl.com strive for excellence in the best way that we can to provide assistance to self-published authors. Despite negative reviews, BookWhirl.com continues to sufficiently address and accommodate online marketing needs. With cost-efficient marketing tools, self-published authors are given the chance to efficiently market their books even on a shoestring budget.

Powerfully persuasive stuff. But then again, that's the hallmark of Bookwhirl. And once again, they get to show off their brilliant promotional skills…proudly touting that they "sufficiently address and accommodate" the marketing needs of their clients. Wow, that's mighty impressive. It's not easy finding a publicist who is sufficient, is it? They also go on to showcase their exceptional grasp of English and grammar, too:

BookWhirl.com is continuously improving and ironing the quality of its business communications. BookWhirl.com is grateful to its consumers who have extended their commendation on the improvement of our customer communications.

Back in September 2009, despite my negative blog post about them, the sufficient publicists at Bookwhirl contacted me again with a sales pitch:

Hi Lee,

A pleasant day to you.

This is Melissa Adams, a Marketing Consultant of Bookwhirl.com.

I came across your book, “Mr. Monk is Miserable” and I find it very interesting. Our company, Bookwhirl.com is really interested to help you in promoting your book/s online because we find out that your book/s deserves to be recognized.

As a Marketing Consultant, what I can do is to offer you a strategic marketing optimization that will help you strengthen the marketing punch of your book/s and eventually in the future this will help increase your book sales, and at the same time, increase the popularity of your book/s since we can send this out to thousands or even millions of people which are your target potential buyers.

The right time for you and your books in achieving the attention and recognition that is so rightfully deserved has come. You have the book, we have the Marketing Tools.

Please let me know the best way to contact you. You may also simply reply to this email or call at my toll free number X XXX XXX-XXXX. I’d be grateful to give you more information about this.

Please visit our website at www.Bookwhirl.com for more information.

Hope to hear from you soon.

Melissa Adams

Consultant

Marketing Services – BookWhirl.com

Toll Free: 1 (877) 207-1679 ext 323

Fax No. : 1 (800) 852-4249

Email : madams@bookwhirl.com

Info@Bookwhirl.com

www.Bookwhirl.com

I replied:

You can't even write a coherent paragraph, with proper verb/tense agreement, and you think you can promote my books?

They contacted me again a month later with yet another pitch. I saved that message, too.

Hi Lee Goldberg,

A pleasant day.

I’m Rabbie Allen, a Marketing Specialist of Bookwhirl.com www.bookwhirl.com

I came across your book entitled, “.357 VIGILANTE: DIE, MR. JURY”. We are interested to promote it and we’d like to help you reach out up to 5,000,000 individuals and let them know about you and your passion for your work.

If you are interested, please provide me the best way to contact you or you may give me a call at XXX-XXX-XXXX or you may simply reply to this email. I’d be grateful to give you more information about this.

Hope to hear from you soon.

Rabbie Allen

Consultant

Marketing Services – BookWhirl.com

Toll Free: 1 (877) 207-1679 ext 318

Fax No. : 1 (800) 852-4249

Email : rallen@bookwhirl.com

Info@Bookwhirl.com

www.Bookwhirl.com

I replied:

Here's a free piece of advice from a professional writer: don't start trying to sell yourself as an expert in promotion until you've mastered basic English. You already have a reputation as know-nothing con artists…now you are becoming known as fools.

They clearly did not take my advice.

When the Illiterate Rule

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Garrison Keillor fears for the future of book publishing in this new age where anybody can be "published." He says, in part:

Call me a pessimist, call me Ishmael, but I think that book publishing is about to slide into the sea.[…]if you want to write, you just write and publish yourself. No need to ask permission, just open a website. And if you want to write a book, you just write it, send it to Lulu.com or BookSurge at Amazon or PubIt or ExLibris and you've got yourself an e-book. No problem. And that is the future of publishing: 18 million authors in America, each with an average of 14 readers, eight of whom are blood relatives. Average annual earnings: $1.75.

He's right. Anybody can "publish" a book now, whether they can write or not. I got some evidence of that today. Several prominent authors have been spammed by a self-published "writer," and I use that term very lightly in this case, named Irene Matthews. Here's her note:

Hello how are you? PublishAmerica will be at the book expo with many book's from new author's my book will be among them. Title Dark Island by Irene Matthews. It's a pirate adventure like no other before it with twist's and turn's and an ending that no one saw comming, enjoy.

At first I thought the email had to be a fake, but then I saw the listing for her book at PublishAmerica:

I have been writing since I was 13 years old and really enjoy writing. I write poems, love stories, horror, adventure, etc. All my life I always wanted to write a wonderful book and finally my dream has finally came true thanks to alot of wonderful people who believed in me. I knew one day that my dream would come true one day, and to never ever give up. Since I was little I always had a love for pirate movies and stories, plus I always loved vampire stories and movies, I also believe dreams do come true and mine did come true.

If anybody ever needed proof that PublishAmerica is a scam, or that there's good reason for Garrison Keillor's fears, the publication of this book is it.