Brash Buzz

B-aloneBrash Books is launching tomorrow with thirty books by twelve amazing authors…and I am SO excited. I’m pleased to say that the buzz has already been very positive. For example, last week Kirkus Reviews did a great interview with me and my Brash cofounder  Joel Goldman . Here’s an excerpt:

The Brash editions I’ve seen so far are handsome, trade-size paperbacks, with bold cover imagery and elegant interior design. “Joel and I decided right off that we were either going to do this ‘first-class’ or not at all,” says Goldberg, “with high-quality covers that vividly and definitively establish a franchise for each author or series that we are publishing. We also decided that our covers would be contemporary, regardless of when the stories take place, and that they would pop in thumbnail but be rich in details and textures when seen full-size. We believed that strategy, that look, would instantly set us apart from our competitors, many of whom are either marketing their books with ‘vintage paperback’ or ‘pulpy’ covers that immediately date the product, or are churning out hundreds of generic covers based on a few rigid templates to control their costs. It was a pricey decision for us to make, but we believe it’s the right one.”

Will the gumption and gusto shown by Brash Books help it triumph in an increasingly decentralized publishing environment, one that’s already spawned other paperback reprint houses (such as Hard Case Crime and Stark House Press)? It’s hard to tell. The two partners behind it, though, are certainly optimistic. “We wouldn’t be investing this much of our money into Brash if we didn’t love each and every book we are publishing,” Goldberg states. “We are also having a lot of fun together doing this. Yes, it’s a business. But it’s also been really exciting and fulfilling…especially when an author, or an heir, tells us how much they love the books and how much it means to them, emotionally, to see them brought back in such beautiful new editions. You can’t beat that feeling.”

We had so much to say that J. Kingston Pierce, the writer of the interview, took the quotes that he couldn’t fit into his Kirkus piece and ran it as a long, detailed post on his excellent blog The Rap Sheet. Here’s an excerpt:

Treasure Coast 3D copyJKP: Do you worry that with such a huge single-month rollout, some of the individual works you’re publishing might get lost?

JG: We’d be crazy if we didn’t worry about that, because we don’t want to publish more books than we can support.

LG: But we also wanted to make a big splash, to launch with a list of books that truly announces who we are, that represents the range of work that we’re publishing, and that demonstrates the high quality that sets us apart from our competitors.

JG: Our marketing plan is a solid mix of old-school and new-school promotion, including magazine and convention ads, online ads, social media, and our killer Web site. We’ve hired an ad agency and a PR firm to help us, and we’re going to as many conventions as we can to get the word out.

LG: The best advertisements we have are our books and our authors. People are blown away by how gorgeous our books are and are very enthusiastic about the authors we’re publishing. Those readers are spreading the word for us better than any tweet or Google ad can.

And if that wasn’t enough, Publishers Weekly gave our premiere novel, Tom Kakonis’ Treasure Coast, a great review:

After more than a decade’s absence, Kakonis (Michigan Roll) returns with a darkly humorous caper novel that throws together an odd mix of characters whose conflicting aims and shifting alliances result in mayhem on Florida’s Treasure Coast. Failed gambler Jim Merriman makes an ill-considered promise to his dying sister to “watch out” for her hapless 21-year-old son, Leon. Con man B. Noble Bott and his assistant, Waneta Pease, are concocting a new scheme with Waneta serving as a medium to put the living in contact with the departed. Mismatched debt collectors, racist thug Morris Biggs and Latino Hector Pasadena, are about their nasty business, which includes Leon. Billie Swett, naïve trophy wife of Big Lonnie Swett, is the piece that will inadvertently connect them all. A hastily concocted kidnapping scheme, an ape-like PI named Don McReedy, and an incipient hurricane stir the plot. Kakonis overwrites at times, but he still offers strong entertainment.

We’re expecting more articles and reviews about Brash in the coming days. But what I really can’t wait to hear is what you think of our books… and whether you believe that we are living up to our motto: we publish the best crime novels in existence.

The Dead Man is REBORN

 

Reborn - A Dead Adventure
Reborn – A Dead Adventure

The “second season” finale of THE DEAD MAN, the series of action/adventure/horror novels that William Rabkin and I began two years ago, premieres on January 21st with REBORN, an action-packed, six-part Kindle Serial written by Kate Danley, Phoef Sutton and Lisa Klink. This story is big in every sense of the word… and if it succeeds, then THE DEAD MAN will most likely return in the Kindle Serial format for it’s “third season.” 

Here’s the story:

Tanis Archer is facing a miserable 25th birthday. She’s a part-time barista in her sixth year at Dallas Community College. Her life is going nowhere, fast.

Literally.

Because on her way to work, she loses control of her car and is killed in a horrific crash. That should have been the tragic end of her story. But days later, she wakes up on a cold morgue slab…and soon learns that miraculous resurrections have brutal side effects. For starters, there are people around her who look as if they are decomposing from the inside-out, victims of their rotting souls. Even worse, it’s no illusion. What she is seeing is real, a shadowy part of the world  where the bloody battle between good and evil is being fought every day by Matt Cahill, an ax-wielding “dead man” and his rag-tag army of supernatural freaks.

And she’s being asked to join him.

Obviously that’s not how Tanis wants to spend her after-life–she’d rather party with her new-found abilities–but an unimaginable horror is rising from the Black Sea, and she might just be the only person who can save humanity from an agonizing, never-ending nightmare…

 REBORN features a fresh, colorful heroine in an action-packed, darkly funny tale of adventure and terror told by an incredible dream team of award-winning, widely-acclaimed writers: USA Today bestselling author Kate Danley (The Woodcutter), Emmy Award winning screenwriter and novelist Phoef Sutton (Cheers, Boston Legal),  TV writer/producer and author Lisa Klink (Star Trek Voyager, Painkiller Jane)New York Times bestselling author and TV producer Lee Goldberg (The Heist, King City), and two-time Edgar-Award nominated writer William Rabkin (Monk, Psych).

 About six month ago, I gathered all the authors at my house and we broke the story the way we would in a TV series “writers’ room.” Like Bill and I, Phoef and Lisa are professional television writers…but this was a new way of working for Kate, but I think she liked it. We had a white board up on the wall, plenty of junk food, and only a general sense of where we wanted to go narratively. And then we brainstormed. By the end of the day, we had a story, which we divvied up into thirds for Kate, Phoef and Lisa to write. A couple of months later, when the three parts came in, Bill and I tied them together and smoothed out the rough edges, as we’ve done many times before on scripts on the various TV series we’ve produced.

We think REBORN send THE DEAD MAN series in an exciting new direction….and we hope fans of the series will agree!

 

 

The Authors Guild Wants You…But Should You Want Them?

 

Novelist Richard Russo
Novelist Richard Russo

The Author’s Guild has started a membership drive and the centerpiece is a letter from author Richard Russo, who talks about all of the evils the Guild is protecting us from and all the good things they do for writers. The Guild does some good, that’s true. Their legal services are hugely helpful to authors, especially those who otherwise couldn’t afford lawyers. But lately, I’ve been dismayed, and at times outraged, by the Guild’s wrong-headed stance towards Amazon and ebooks… and am seriously considering *not* renewing my membership to demonstrate my disagreement. The Guild’s antiquated thinking, misrepresentations, and outright fear-mongering is very hard to take or to justify.  At times, they seem more interested in protecting publishers and agents than the interests of any writer who isn’t already a superstar. My friend Joe Konrath summed up my feeling well on his blog today:

The Authors Guild under Scott Turow’s leadership has done an awe-inspiring job of trying to maintain the antiquated status quo, where publishers coveted their power and treated most authors poorly; technology is considered the devil’s sorcery; and Amazon is Satan himself.

In that blog post,  Joe and Barry Eisler go through Richard Russo’s wrong-headed letter point-by-point and do an excellent job revealing the flaws in his arguments (all of which seems to be based on his own fears and baseless assumptions rather than any actual facts). What follows are two excerpts from Richard’s letter interspersed with Joe & Barry’s rebuttals:

Richard: It wasn’t always so, but for the last two decades I’ve lived the life most writers dream of: I write novels and stories, as well as the occasional screenplay, and every now and then I hit the road for a week or two and give talks. In short, I’m one of the blessed, and not just in terms of my occupation. My health is good, my children grown, their educations paid for. I’m sixty-four, which sucks, but it also means that nothing that happens in publishing—for good or ill—is going to affect me nearly as much as it affects younger writers, especially those who haven’t made their names yet. Even if the e-price of my next novel is $1.99, I won’t have to go back to cage fighting.

Joe: Here begins the fundamental disconnect.

Richard, aren’t you aware there are thousands of writers making a living from $1.99 ebooks? That what you considered to be a slight (and, actually, it may indeed be a slight when your publisher pays you 35 cents on a $1.99 ebook when I can make $1.36 on a $1.99 ebook using Amazon Select Countdown) in fact represents liberation for writers–and for readers?

Inexpensive ebooks aren’t what make authors dig into their retirement funds. Or fight in cage matches. It’s quite the opposite. I’ve made my million bucks this year pricing my backlist at $3.99 and under. And my books weren’t available in every bookstore, airport, drugstore, and department store.

In fact, my books weren’t available in ANY bookstore, airport, drugstore, or departments store.

Richard: Still, if it turns out that I’ve enjoyed the best the writing life has to offer, that those who follow, even the most brilliant, will have to settle for less, that won’t make me happy and I suspect it won’t cheer other writers who’ve been as fortunate as I. It’s these writers, in particular, that I’m addressing here.

Barry Eisler
Barry Eisler

Barry: What is this based on? “…those who follow, even the most brilliant, will have to settle for less.” Where is the evidence for this? Because all the evidence with which I’m familiar indicates the opposite–including, for example, that a quarter of the top Kindle 100 books are self-published. Ignoring–or denying–the fact that thousands of authors are now making good livings outside the legacy system is at this point like arguing the earth is flat.

So Richard, I’m asking you: given the overwhelming evidence to the contrary (just click on the links in the paragraph above to get started), what is the basis for your fear that you and legacy publishing are all that’s for the best in the best of all possible worlds, and that it’s all downhill from here? Do you have any real-world evidence at all in favor of the proposition? If so, why do you not cite it?

I am not in complete lock-step with the opinions expressed by my friends Joe and Barry. For example, they don’t see piracy as a threat to the livelihoods of novelists and other artists. I certainly do, though I don’t copy-protect my books (except THE HEIST, but that’s outside of my control). That may seem like a contradiction, but I want people to be able to read my book on whatever device they own. And I believe the book culture is one that’s historically been built on people sharing books they love — essentially “hand selling” without exchanging currency — with their friends. What bothers me is when I find my books on file sharing sites being downloaded by the thousands and I don’t see a penny. What I’m sure Joe and Barry would argue is that it’s evidence of my popularity, that I am now gaining thousands of new fans who will eventually buy one of my books and spread positive word of mouth. They may be right, but I’m not convinced yet. I think if someone can download all 15 of my Monk books with one click that they will wait until they can find my new books for free rather than buy them. But I have no evidence to support that fear…nor, I suspect, do Joe and Barry have any to support their belief that piracy enhances sales.

Regardless of my disagreements with some of their stances, and the fact that their dissection of Richard’s letter may be a little too strident and snarky at times, overall they make some very strong, intelligent, and persuasive points that are well worth your consideration. And yes, I am speaking to you, Authors Guild.

“The Walk” Kicks off Amazon’s New Matchbook Program

The_Walk_FINAL (2)My novel THE WALK, originally published by Five Star in the early 2000s, was a critical success but a commercial failure that went quickly out of print. I republished it on the Kindle in 2009 and it has become a bestseller, selling over a hundred thousand copies. As recently as last month, it was #1 again on Amazon. Today, Amazon is featuring the book in their announcement of the new Amazon Matchbook program.

Today, Amazon launched Kindle MatchBook, a new benefit that gives customers the option to buy—for $2.99, $1.99, $0.99, or free—the Kindle edition of print books they have purchased new from Amazon. Over 70,000 books are enrolled in Kindle MatchBook, with more being added every day. Now customers can visit www.amazon.com/kindlematchbook to see all of their print books that are eligible for the Kindle MatchBook edition. Customers can also see when a book is eligible for Kindle MatchBook on the book’s detail page.

The program was announced on September 3 with over 10,000 titles. Since then, thousands of popular books likeHeaven is for RealThe Things They Carried and The Way of Kings have been added from major publishers such as HarperCollins, Macmillan, Houghton Mifflin Harcourt, Amazon Publishing, Wiley, Chronicle Books, and Marvel, as well as thousands of titles from Kindle Direct Publishing authors like The Walk by Lee Goldberg and Falling Into You byJasinda Wilder.

“It’s been great to see the positive response to MatchBook from both readers and publishers,” said Russ Grandinetti, Vice President, Kindle Content. “MatchBook enrollment has grown from 10,000 to 70,000 titles in just a few weeks and we expect it will keep expanding rapidly in the months ahead.”

Colt’s Wild Ride To Print

Colt54 (Small)My friend Jude Hardin’s highly acclaimed Nicholas Colt mystery novels have followed an unusual publishing path. In this informative guest post, Jude talks candidly about that journey and the hard lessons he’s learned, culminating with the self-publication this month of his latest novel in the series, COLT (and be sure to check out his fantastic DEAD MAN tale, FIRE & ICE). 

In the spring of 2011, when my debut thriller POCKET-47 received a starred review in Publisher’s Weekly, I figured I was on my way. Suddenly, I was getting inquiries from a variety of big-name industry professionals who were interested in my book and my future.

I was a published author, and I was getting noticed. After years of trying to break into the business, these were two of the best things a writer could ask for!

But, with a hardcover print run of 3000 copies, and a $9.99 price tag on the ebook version, it quickly became apparent that the book wasn’t going to take off as well as it should have. The distribution just wasn’t adequate; there was no co-op placement in bookstores, and there weren’t a lot of readers willing to shell out ten bucks for an ebook by an unknown author.

That PW review did help me land a top New York agent, though, so I had high hopes for the second book in the Nicholas Colt series. My agent and I discussed strategies to move forward, and we decided Amazon’s Thomas and Mercer imprint might be the best way to go. Ebooks were quickly gaining traction in the marketplace, and Amazon’s promotion of them was second to none.

So we submitted the manuscript.

It sparked the editors’ interest, and I ended up signing a four-book deal with an option on a fifth. CROSSCUT was scheduled to be released June 2012, and SNUFF TAG 9 the following November. With Amazon’s backing, I thought these and subsequent titles would sell well enough to allow me to write full time. Once again, I was on my way.

Once again, good things!

Unfortunately, even with solid promotional efforts from Amazon, the sales of my Nicholas Colt titles have been lackluster so far. The books have earned out their advances, but they haven’t sold well enough for T&M or other publishers to offer the kinds of publishing deals I’m interested in. KEY DEATH comes out later this month, and I’m hoping things will pick up when it does.

But of course I’ve learned that there are no guarantees…

So, in an effort to give the series an extra shot in the arm (and with all of my contract obligations to Thomas and Mercer fulfilled) I have decided, for the first time, to self-publish a novel.

COLT went on sale May 30. It’s a prequel to the series, the events taking place three years before those in POCKET-47. Here’s the story:

October 21: just an ordinary day, unless you’re a former rock star…

The sole survivor of a plane crash…

A private investigator working out of a camper..

For Nicholas Colt, October 21 is an unlucky day. A day for nightmares. It always has been, and this year is no exception.

Someone is brutally murdering the offspring of an anonymous sperm donor, and Colt’s missing client is next on the list. With less than four days to find the young man—and, with a pair of drug-addicted study partners, a violent motorcycle gang, a stalker ex-girlfriend, and a host of other obstacles standing in his way—Colt faces the most challenging and deadly case of his life.

By self-publishing, I have control of the price, and I can participate in free giveaways and other promotional tools like BookBub. I have another completed novel that falls on the other side of the Nicholas Colt timeline, and I’m planning to self-publish that one early 2014.

Does this mean that I’m finished with publishers altogether? Not at all. It just means that writers have more viable choices now than ever before.

And that, my friends, is a very good thing indeed.