Inside Amazon’s Kindle Worlds

deadman_csui_v1._V358430453_There have been lots of questions and concerns among professional “tie-in” writers — the authors who write books based on TV shows, movies, games, etc — about Amazon’s new Kindle Worlds program. So the International Association of Media Tie-in Writers, which I co-founded with Max Allan Collins, approached Amazon’s Philip Patrick, Director, Business Development and Publisher of Kindle Worlds, to see if he’d be willing to answer some questions from our members and, to our delight, he was. Here are some of the questions and his replies:

Q: I have a mid-list career (and growing) as a cozy mystery writer, and as an indie publisher. Work in tie-ins has become harder to find and less lucrative over the last couple years, and I’ve mostly stepped back from the field.  Initially I dismissed Kindle Worlds as a bad bet. But now I am rethinking that. Do you see this program as a way to expand the troubled tie-in market for authors and to create more opportunities for franchise holders?

Philip Patrick: We see Kindle Worlds as another option for all writers and readers, and a great opportunity for professional writers to explore the stories and Worlds they feel passionate about. Licensors have an opportunity to deeply engage with their enthusiastic fans, and earn new revenues from the Worlds they created. Our job is to create the best possible experience for writers, readers, and World licensors.

Q: There’s lots of fanfiction out there and the vast majority is awful. What kind of curation is Kindle Worlds going to do, not so much for adherence to franchise rules but in terms of writing quality?

PP: Part of our mission at Kindle Worlds and Amazon Publishing is to act as a laboratory and develop new ways for writers to be creative, to connect with readers, and to earn money. In the case of Kindle Worlds, we don’t see ourselves as curators, because part of our job is to open up these Worlds to writers and readers who feel passionately about their characters and stories. Ultimately our customers will decide which writers and stories they enjoy through their reviews, but the quality is already coming through: Kindle Worlds stories have received great reviews – more than 840 customer reviews, in total – averaging around 4.3 stars. The prospect of selling a book and having it get reviewed by passionate fans makes a writer better, we think.

Q: What other properties does KW expect to acquire? Can you talk about what type of properties they are interested in and what makes them appropriate for KW?

315x180_Tile._V359875366_PP: It all comes down to great storytelling, compelling characters, and vibrant geographies that writers are excited to explore. Some Worlds are going to be more current than others, of course, but there are many iconic works and characters that Kindle Worlds writers are going to love.

Q: What is the criteria and process for selecting worlds/franchises/properties, how are the owners compensated, etc? Can authors contact Amazon about licensing their books and short fiction for Kindle Worlds? Basically, what opportunities exist for authors on the licensing side of KW?

PP: We are always looking for new Worlds from authors and other licensors, and because royalties are split three ways – between the licensor, the writer, and the publisher – there is incentive and opportunity for all three.

Q: KW allows authors to keep their copyrights. Yet the effect of the agreement is work-for-hire.  Can you explain your thinking?

PP: Kindle Worlds differs from works-for-hire in that our authors retain 35% of net revenue of their books’ sales. We like to think of our royalties as an incentive to write really good stuff, so it sells well for a long time. Authors get to contribute to a World and make an on-going profit off their original works in that World, which is really cool, a win-win for the author and the World.  An author grants us an exclusive license to the story and all of the original elements the author includes in that story.  We then allow the original World licensor and other Kindle Worlds authors to use those new elements.  That seems fair to us and it’s why we have the rights set up as we do. If a writer doesn’t want to make that concession, we understand and we have a lot of ways they can publish their own original work on Amazon.

Q: The audio royalty seems low, as does the sublicense royalty.  Can this be negotiated on an individual basis?

PP: No, we don’t negotiate individual terms. We feel the royalty rates are very competitive.

Q: With the price of the work to be set by Amazon and with the royalty rate set at 35%, what incentive is there for a writer to write stories longer than 10,000 words?  If a longer story is going to get the same rate as a shorter work, it would seem to make the most sense for a writer to write more short works than one longer one (e.g., 5x 10k word stories rather than 1x 50k story).  Can you address this seeming inequality of payment?

PP: The current standard author’s royalty rate for works of at least 10,000 words is 35% of net revenue, while shorter works (between 5,000 to 10,000 words) pay authors a digital royalty of 20% of net revenue.  Kindle Worlds is an option and a choice for authors – we think many will quite like the choice.

Q: KW reserves the right not to publish submitted works. Could you provide some information as to what happens during the review and approval process?  What happens after a writer hits the submit button?  Does Amazon review the story, does the IP holder review the story? Are there editorial changes to be made or is the story simply approved or denied without editorial changes to be made?

tile_vampire-diaries_3._V381288068_PP: Every Licensor sets Content Guidelines for their Worlds. Once a writer submits his or her story, we review it to ensure that it follows those Content Guidelines for its World. The pre-publication review process typically takes a day or two. If we have questions during the review, we reach out to the author to figure out answers.  But there is no storyline approval a writer has to go through. This is an open playing field with some boundaries (the Content Guidelines), but if a writer writes within those Guidelines, then we very much expect to publish the writer’s story.

Q:What are the top three mistakes writers are making when submitting stories to KW and what can writers, professional and amateur, do to make the KW process easier on themselves from submission to approval?

PP: Great question. My biggest piece of advice would be to follow the Content Guidelines and really focus on a story that will appeal to a World’s core fan base. As you all know, that takes some work to do. But it is worth it.

Q: Will Amazon promote works by established authors differently than works by “fans”?  Would KW let readers know our credits so they can take that into account when deciding whether to make a purchase?  If so, how do we let KW “editors” know during the submission process that we are pros with published books, also available on Amazon, to our credit?

PP: Every story will ultimately stand on its own merits, particularly the stories our customers respond to with positive reviews and recommendations. Amazon highlights all of an author’s works through their author pages, both previously published novels and Kindle Worlds titles.

Q: Say an author wants to write a Quantum Leap novel (expired show) or Person of Interest (a current Warner Brothers Television show). Can an author work with KW to obtain a license to write in that universe?

PP: We know that a lot of IAMTW members have long and deep relationships with both current and expired properties and we’re happy to receive suggestions. Our feedback email on site is checked on a regular basis and that is a great way to reach us.

Q: How does the editorial staff handle creative control specifically related to the individual property? An example: I write a Vampire Diaries novel where I kill everyone off. Readers complain that I don’t have the voice right, I clearly have never watched the show, etc. Do readers have a say in whether a KW book remains in print? Will KW ask an author to do a rewrite in response to reader reviews?

tile_pretty-little-liars_v5._V381288170_PP: One creative challenge in Kindle Worlds is that incredibly passionate and knowledgeable fans are typically among the first readers. If a story misses the mark, those fans will voice their response through customer reviews. How a writer responds to customer reviews is really up to him or her. We wouldn’t put a book out of print or demand re-writes based on customer reviews alone. The Kindle Worlds platform is flexible enough, though, for a writer to rework and republish their story based on customer feedback. That’s a unique feature of digital publishing overall: a writer can modify his or her work almost in real time, as they receive critical feedback. We’d gladly accept a new version of a book if a writer wanted to make changes after customer reviews came rolling in.

Q: At the moment the requirement to have a US bank account is a barrier for non-US writers to become involved with Kindle Worlds. Are any plans to relax this or provide another route.

PP: Yes, we are working to make the platform more accessible globally.

Q: Do publishers and license holders (Universal, Paramount, etc.) see this program as a real threat to the tie-in publishing world as it exists now? Are they unlikely to allow KW fiction if an existing book line (for example, Monk, Star Trek, Leverage, Supernatural, etc.) already exists? The argument against KW could be “why would a reader buy a $7.99 Supernatural book if they can get the KW stories for significantly less?”

PP: This is a new option and a choice for those licensors. Kindle Worlds may not be attractive for everyone, and that’s fine.  But the response so far has been very encouraging, and we continue to receive useful feedback from all of our partners: licensors, writers, and fans.

Q: On the author side, are the publishers pressuring franchise holders NOT to do business with KW because they are concerned fewer pro authors will work for them, with the restriction and tiny royalties/advances, when they can get a bigger royalty writing for KW?

PP: You’d have to talk to them.

Q: Is one of the things holding back KW from acquiring more name-brand franchises (Star Trek, Superman, X-Files, Twilight Zone, Dr. Who, etc.) that franchise holders are worried that allowing non-pro, cheaper Kindle World’s fiction will diminish the value, financially and creatively, of their properties?

PP: First, I’d say we are thrilled with the Kindle Worlds we’ve launched to date, and very excited about what we have coming up. This is a new business and a complex one at that, so we’ve always expected it would take some time to develop. That said, we are constantly adding new World Licensors and will be announcing new Worlds in the coming weeks and months.

Q: How likely are we to see vintage TV (WIld Wild West, Remington Steele, Mannix, Lost in Space, Knightrider, Hart to Hart, Stargate, Farscape, etc) and movie properties (Dirty Harry, Independence Day, High Noon, Bill & Ted, Breakfast Club, etc) included in Kindle Worlds? The franchises on KW now don’t seem to be the ones likely to draw lots of passionate readers or writers.

PP: Those are all great suggestions; we are actively exploring many different properties, so stay tuned on that front. I’d challenge the idea, however, that the Worlds we have don’t draw passionate readers or writers. Since June, we’ve published more than 250 Kindle Worlds titles, and they’ve earned hundreds of positive reviews, with an overall review average around 4.3. We’re thrilled with the response to date.

Q: Where does Amazon hope to see the KW program a year from now?

PP: The response so far has been very encouraging. We are thrilled with writers who have been publishing with us and the readers who have been buying their stories. And we’re excited to continue to add new Worlds for writers and more stories for readers.

Lessons of The Obsidian Heart

9781477807606_p0_v2_s260x420My friend Mark Barnes’ new novel The Obsidian Heart is a character and plot driven story, as much political thriller as fantasy adventure. It’s the second novel in his lyrical Echoes of Empire series, an epic, fantastic tale of family loyalty and political intrigue, fraught with shadowy visions, baroque magic, arcane science, bloody feuds, and ancient forces whose agendas are as yet unknown. I invited him here to talk about what he learned while writing the second novel in his series.

It’s been said that the second novel is the hardest, and the one where a number of authors stumble. Inexperienced as I may be, I’d challenge that to say the novel you’re working on should be the hardest, because you want to improve in some way on what you’ve done previously. I looked at the second novel as a blessing, and a curse. A blessing, because this time I was being paid to do what I loved, to share more of my story with readers, and to get better at what I did. A curse, because I had to do all that while the clock was ticking, adding demands on a life that was already reasonably full.

When I signed a contract, the landscape changed. I was no longer working for myself, and had an obligation to complete my work within an established time frame, to an acceptable level of quality that wouldn’t cause my agent to facepalm, or give my editors a stroke. It reminded me a little of the warning you see on the side mirrors of your car: deadlines in the mirror are closer than they appear. In this case, three books released in a 12 month period.

By the time I broke ground on The Obsidian Heart, I was in the position where the first novel, The Garden of Stone, had been written and edited, but not released. The foundation for everything that was yet to come hadn’t been seen by the public: there were no reviews, and at this point no feedback on the project other than an enthusiastic agent, and publishing team. That support helped ferry me across rivers of doubt and second-guessing. But I was writing in a vacuum with regards to the response of paying readers. The only option was to continue with the story I wanted to tell, with the characters I’d become more familiar with, but to leverage from the lessons learned in the writing and editing process.

With The Garden of Stones, I had a detailed story plan that described everything. Writing The Obsidian Heart, I relied less on a rigid structure, and leaned more towards an organic experience where I strayed from the plan as the story grew, and characters evolved. This came from a greater familiarity with the world, the story, and the characters, as well as the knowledge that my work was going to be seen in the wild. My first readers had the impression that I enjoyed writing The Obsidian Heart more than I did The Garden of Stones: a shared view that I was more relaxed, and focused more on telling a story, than writing a novel. Such is true, because the pressure of getting published was no longer a millstone; it was replaced with the challenge of telling a better story, and being a better writer, which was more enjoyable Some of the things I found useful in the journey of writing the second novel were:

  1. Knowing what the story was going to be, and where the characters were going, before finger touched keyboard;
  2. More familiarity with my world, the people in it, and how they related to the various story threads that were going to unfold. A solid grasp on the foundations also meant I could be confidently flexible, as well as reigning things in when I needed to because a scene, cause, or effect made no sense;
  3. A world that grows in the telling. By changing the setting, I gave readers something new to see;
  4. Being aware of how long the narrative was going to be. This made it easier to work out how long writing and editing the novel was going to take;
  5. Having built up some writing fitness, and discipline. On a bad day I was doing about 1000 words. On a good day, circa 4000 words. This was a sustainable effort, thanks to having already written one novel;
  6. The deadline itself, as it gave me the time frames from which I calculated how much I needed to write in what time frame, allocating editing time, time for first readers to review and critique, etc; and
  7. Learning from my mistakes. I had no doubt that my agent and editors were focussed on making my book a better artifact than I had given them. A collaborative approach in editing taught me a lot about where I could improve. I hope it’s something for which I never lose my appreciation: good editors were, and always will be, my friend.

I’m writing this a week after the release of The Obsidian Heart, and early reviews and reader responses have been great. Here’s hoping it stays that way. I’d enjoy the ongoing opportunity to give readers the kinds of stories and characters they care about, in worlds they love.

Plotting As You Go

McHugh_Born_of_Hatred_cvr_FINALEverybody plots differently. I could never plot a book the way my friend Steve McHugh did with his two acclaimed novels “Crimes Against Magic” and “Born of Hatred.” But he might not finish a book at all if he took my approach. Creativity isn’t cookie-cutter. Everyone has to find their own way to their muse, so I asked Steve to tell us about his approach…which, considering how successful his books are, has clearly worked for him. 

If you ever ask a writer what type of plotter they are, you normally get one of two answers. They either have everything arranged and know what’s going to happen from one scene to the next, or they throw caution to the wind and see what happens. But there is a third group, the one that does a little bit of both. And that’s the group that I fall in.

I started my first published work, Crimes Against Magic, about 4 years ago. I’d just finished writing a book that will never see the light of day and decided that I needed to write something new. I only knew two things. 1. That the main character would be Nathan Garrett, a sorcerer and thief whose memories had been forcibly removed some time before the start of the book and 2. That it was going to be hard work.

I had almost zero notes for the story beyond a very basic outline and just decided to figure it out as I went. The first draft took about 6 or 7 months and was an abhorrent piece of rubbish, as were the next 2 drafts. I re-wrote the book 4 times in total until I found a story I actually liked and then I set about editing. That was another 4 or 5 drafts. I’m not sure how many it was in the end, but it was a lot and it took a very long time. In all, it took me 3 years to finish the book. After which, I decided to self-publish it and it, to my great shock, did very well.

I knew that I couldn’t take 3 years to write the sequel, so in between editing Crimes Against Magic, I started plotting Born of Hatred. When I say plotting, I mean in detail I knew what was going to happen at every moment.

Steve McHugh
Steve McHugh

That whole plan lasted about 3 chapters before the book went off on a tangent and I changed a bunch of things. This happened a few times during the story and I quickly realised something. I was not a detailed plotter. Once I’d re-done the plot so that it was just  the beginning and end with details about what I wanted to happen and roughly when, the story flowed a lot easier. I finished the first draft in 6 months and then the 2nd a few months later and that was it. The story was then edited, but that only took another draft or 2. It took me a lot less than a year to write book 2 and it was an even bigger success than book 1. Enough that 47North picked up both books, which were re-published last month, and book 3, which will be published next Feb.

I learned a lot from the experience of writing both books. And when it came to write book 3, I started with how I’d finished book 2. Enough details to guide me though what I wanted, but not enough to know every little detail. I know now that I like to be surprised, but still have that guideline to know where to go, even if I don’t know how I’ll get there.

It can take time to figure out which way of plotting works best for you. Some people take books to get to a place they like, and some do it with the first thing they write. And while you can read about how other people do it, the trick is trying different ways until you get it just right for you. Once that happens, you’ll find that your story comes together much easier.

 

The Lost Ella Clah Pilot

Ella Clah cover
The cover for “Aimee & David Thurlo’s Ella Clah: The Pilot Script.” The paperback, nook and kobo editions will be available soon.

Aimee & David Thurlo‘s Ella Clah, a Navajo Police special investigator, is one of the most enduring and popular characters in detective fiction today. Ella’s dedicated fans have long dreamed of the bestselling, critically acclaimed series coming to television…and it almost happened.

In 2001, CBS commissioned a pilot script, a sample episode of a proposed series, from William Rabkin and yours truly. Sadly, the Ella Clah pilot ultimately wasn’t produced, but ever since, the script has been hotly sought-after by fans. So we decided that it was time, at long last, to make that rare pilot script available to fans… along with the original sales treatment, six episode ideas, a foreword by the Thurlos, and a detailed account from Bill and me about how we approach our adaptation and what our plans were for the TV series. The book is called Aimee & David Thurlo’s Ella Clah: The Pilot Script and is now available on Kindle and Kobo (Paperback and Nook editions are coming soon) Here’s an excerpt from our introduction…

It was the end of the 2000-2001 TV season. CSI had become an unexpected hit on CBS. Every network was suddenly looking for a new spin on the traditional cop show and we thought we had one in Aimée & David Thurlo’s Ella Clah novels…but we’d have to make some big changes to pull it off.

In the books, Ella is an ex-FBI agent working as a special investigator in the Navajo nation’s police force. It was a character, and a world, that we hadn’t seen on television before. And we knew we never would. That’s because the concept had three big strikes against it: the setting was rural, the stories were all about Native Americans, and the lead was a woman. Remember, this was twelve years before Justified and Longmire, both of which are on networks that had yet to produce an episodic drama series, and there hadn’t been a hit, female-lead cop show since Cagney & Lacey.

Despite those major drawbacks, we believed there had to be a way we could make Ella Clah work within the current television landscape. So we went back to the books and analyzed what the key elements were that attracted us to them. And, not surprisingly, it came down to Ella herself, a woman torn between two different cultures; mainstream America and the Navajo nation…

To find out more, you’ll have to read the book. We hope it’s an exciting story for Ella Clah fans and aspiring TV screenwriters alike…and a cool peek behind-the-scenes of network television.

Report from Bouchercon Albany

Joel Goldman, Lee Goldberg, Jeffery Deaver at Bouchercon Albany
Joel Goldman, Lee Goldberg, Jeffery Deaver at Bouchercon Albany

The success of a Bouchercon has less to do with the venue, and the organization of the conference, than with the collective vibe of the people who attend…which is a good thing, because this was the worst location, and the most poorly organized, Bouchercon I’ve ever been to. That said, the people were great and I had an absolutely terrific time.

So let’s start with the good part. I’m long past attending the Bouchercons for the panels or the special guests…I rarely go to any panels or interviews anymore. I go to Bouchercon to see old friends, to get introduced to new authors and new books, to meet with my editors and executives from the publishing companies that I work for, to buy books, to talk shop, and to pick up the latest news in my little corner of the industry. I spend almost all of my time in the book room, or in the corridors of the conference center, or going to parties, or hanging out for hours in the hotel bar, talking with editors, authors, readers and booksellers. I usually come away from the event re-energized, full of new ideas, and armed with a fresh understanding of the marketplace. All of that happened this time.

What I like best is when I bump into people I’ve long admired but have never met…like Dexter producer Clyde Phillips and Law & Order SVU writer Jonathan Greene… or have a chance encounter with authors I’ve never met before that leads to long and interesting conversations….and that happened with Chris Povone and Jamie Mason, among others…or get to meet enthusiastic readers of my books…and I met many of them. I was especially thrilled to hear how much they liked The Heist. What really surprised me was how many of those fans were men.

I chatted with scores of authors, including Sue Grafton, Harlan Coben, Joseph FinderAlison Gaylin, Zoe Sharp,, Roger Hobbs, Jeffery Deaver, Tess Gerritsen, Matt Hilton,  John Lawton, Lisa Lutz, Dick Lochte, Hannah Dennison, and Hy Conrad, to name just a few. The big topics of conversation, of course, revolved around the massive changes in the publishing industry…all prompted by the big elephant in the room: Amazon.

Kentucky Colonels Sue Grafton and Lee Goldberg at Bouchercon
Kentucky Colonels Sue Grafton and Lee Goldberg at Bouchercon

And Amazon was there in force… at least in terms of the editors from Amazon Publishing and their many authors in attendance, among them my friends Kendra Elliot, Melinda Leigh, 2013 Anthony award winner Johnny Shaw, John Rector, 2013 Anthony Award winner Dana CameronSean Chercover, Joel Goldman, Max Allan Collins, and Helen Smith. But Amazon was also strongly represented by the many professional authors and attendees who are using KDP, their self-publishing platform, to republish their out-of-print backlists (in the case of the pros) as well as new books (in the case of pros and “newbies” alike), a list that includes big names like Lawrence Block, as well as lesser known, but successful, authors like Stacey Cochran.

There’s no question that the explosion of self-publishing, the emergence of Amazon’s imprints (two of their Thomas & Mecer authors scored Anthonys for best novel and best short story), and the Kindle device have changed everything…and authors trying to figure out where they fit in, where the best opportunities are, where the pitfalls are, and how all of this changes their approach to both the business and craft of writing. The big takeaway is that this is an exciting time to be a novelist…perhaps the best ever. Authors have choices they never had before, especially those of us who have been at this a while. But what about new authors? What is the path to success in this rapidly changing landscape? Where do agents fit into it all now? All of that is far less clear…at least from the vantage point of the Albany convention center last weekend.

Look closely and you'll see John Saxon running from the lesbian overlords of future earth...
Look closely and you’ll see John Saxon running from the lesbian overlords of future earth…

Which brings me to the venue, which had all the charm of a bus station men’s room, minus the urinals. The windowless pit was buried beneath the Empire State Plaza, which looked like a matte painting from a busted, 1970s Gene Roddenberry sf pilot. Finding your way into that bleak pit required a sherpa… or directions from one of the many crack addicts, toothless meth-heads, smelly panhandlers or opportunistic drug dealers on the streets surrounding the far-flung hotels where everybody had to stay (the convention center was virtually inaccessible for the handicapped). The conference rooms where the panels were held had terrible accoustics and the ambiance of police interrogation cells. The only author who probably felt at home in them was Marcia Clark.

Because bleak, destitute downtown Albany revolves around government workers, everything shuts down early in the afternoon and is closed up on weekends…those few places that already boarded up or out-of-business… meaning there was no place to eat on Saturday and Sunday….unless you wanted to wander into crack alley for a soggy burger or go back to the understaffed, woefully unprepared Hilton Albany, the nearest hotel…where even if you got served, it was a crapshoot whether inedible meal that was delivered was the one you actually ordered. The bar was even worse.

What were the Bouchercon organizers thinking when they picked this shithole? Who knows. But I can tell you this, Long Beach next year will be a big improvement…and I’ve already booked my tickets.

The Mail I Get – Tie-In Edition

Tied In

Tied InI got two very similar emails today asking, basically, the same question about tie-ins. Here they are:

I’m seeking guidance on writing a novel series for a past TV franchise that continues to hold a loyal fan base.  You had accessibility to writing the Monk novels from your freelance work on the show and your established relationship with the creator.  Any suggestions on who would be the appropriate contact to query regarding rights from a past dramedy for which I am interested in writing a novel series?  Would it be the creator via his agent or someone else?

And here’s the other one:

wanted to let you know that lately I’ve read several of your Monk novels and have enjoyed them greatly. I wanted to ask you how would someone approach studios regarding writing novels based on existing shows? I’ve a Doctor Who novel and was wondering if you had any pointers on how I should approach publishers. Who do I approach – do I approach BBC Books direct or do I approach the TV company, copyright holders?

The simple answer is that, in most cases, TV tie-in books are publisher-generated and do not come about because of an author’s interest in the property. The way it usually works is that either the rights-holder (usually a studio) with a hot series property auctions the publishing rights to the highest bidder…or a publisher approaches the rights-holder (usually through the licensing department of a studio) about licensing the publishing rights to a property. Either way, the publisher will pay the rights-holder a license fee as well as a percentage of the sales. The rights-holder also maintains creative control of the project and provides photos, logos, and other marketing materials related to the show. Once the rights are secured, the publisher then seeks out authors to write the tie-in books…usually going to established professional writers who they know can work within tight guidelines and deliver a strong, clean manuscript in very little time.

As unproven authors, you really have nothing to offer the rights-holders of a classic, or hit, TV series that would motivate them to license the novel rights to you. If a publisher is already producing books in a tie-in series…like, say, STAR TREK or DOCTOR WHO, you could contact the editor and pitch yourself as someone to consider to write one of the books, but the chances of that approach succeeding are, to be blunt, nil.

So the bottom line is there’s really no way for you to interest a studio in letting you write novels based on one of their shows unless you approach them with a publisher attached…or you are already a big name in your own right and having you attached to the book would guarantee significant sales and publicity. You can learn more about tie-in writing, and how the tie-in biz works by reading Tied In: The Business, History and Craft of Media Tie-in Writing

The Unsung Pros of Crime Novels and Westerns

Robert VaughanThere are scores of professional writers out there who are incredibly prolific, sell huge numbers of crime novels and westerns, and yet are virtually unknown. One of those writers is Robert Vaughan, who has sold 40 million books, mostly westerns. He was interviewed about his under-the-radar career recently and he’s pretty frank about his lack of celebrity.

I have written well over 400 books. If I had written every one of those books under my own name, Robert Vaughan would be a name that is immediately recognized. I would have established something of value that my survivors could capitalize on after I die…(such as I am doing for others now….continuing the name of a deceased author for the benefit of his survivors). Don’t get me wrong. I am also benefiting from this name….but with this author….and with two others, I have had seven books make it onto the NYT best seller list. Two novels, LOVE’S BOLD JOURNEY, and LOVE’S SWEET AGONY, which I wrote as Patricia Matthews, made number one on the list. In 1981, I sold 6 million books. In my life time, I have probably sold 40 million books, but nobody knows who I am.

But I bet he didn’t really have a choice. Like many writers, me included, he probably took the jobs that came along to pay the bills (do you think I wanted  to write for The New Adventures of Flipper or Baywatch?) and didn’t necessarily take a long-range view of what the cumulative effect might be on his career.

I have enormous respect for authors like Vaughan. They are true craftsman, and don’t get nearly the attention, or financial compensation, that they deserve for their crimes novels and westerns. I’m talking about pros like James Reasoner, Mel Odom, Bill Crider, Robert Randisi, Ed Gorman, Raymond Obstfeld, Mike Newton, Chet Cunningham, Donald Bain, to name a few… guys who can write just about anything in any genre…thrillers novels, crime novels, western novels, romance novels and do it well.  And who have ghost-written scores of books, or toiled under house names (a pseudonym created by a publisher or book packager for a novel or series of books), while others repeated the lion’s share of profits from their efforts. A few such writers have emerged from the shadows into wide popularity… guys like Lawrence Block, Donald Westlake, John Harvey, and John Jakes… but most toil in obscurity, writing sometimes hundreds of books in virtual anonymity as “work-for-hire” authors.

But I believe that is finally changing, thanks to Amazon and the e-book revolution. There has been a massive shift in the economics of publishing, and it’s increasingly becoming financially impractical for a prolific, self-starting professional author to toil in the “work-for-hire” field,  where you don’t own the copyright, advances can be as low as $3000, and royalties as pitiful as 1 or 2%…if you get any at all.  When-Hell-Came-To-Texas-183x300

More and more writers who used to live on work-for-hire gigs are now turning to self-publishing…which offers them the opportunity to own their books, make more money, and become known for their work. For example, Crider, Odom and Reasoner are writing and publishing the Rancho Diablo westerns… just the kind of “house name” series they used to toil on as anonymously “work-for-hire” writers with no ownership stake.

Vaughan, meanwhile, has a new western out under his own name (When Hell Came to Texas) and is also writing romances for Pocket Books with his wife Ruth under the pen-name “Sara Luck.”

And though the Sara Luck books don’t have my name, Ruth and I at least own the name.

And that means something.

 

Finding Havana Lost

The Chicago Tribune hailed my friend Libby Fischer Hellmann’s new novel HAVANA LOST as her “most ambitious book, a sprawling novel that spans more than six decades and a number of countries and comes peppered with passions, love affairs, kidnappings, conspiracies, CIA and Outfit thugs, and, naturally, a pile of dead bodies.” Sounds great, doesn’t it? So I asked Libby to tell me how this book came about… 

FINALHLebook-245x369I was talking to my sister on the phone after I finished A BITTER VEIL. I was already about 60 pages into my next Georgia Davis thriller, but something was preventing me from investing in it. I considered writing a World War Two thriller—I’m continually drawn to periods of extreme conflict in which some people are heroes, others cowards, and you never knew whom to trust. Unfortunately, I realized there was probably nothing I could write about World War Two that hasn’t been done better by someone else.

Our phone conversation turned to other time periods and settings of extreme conflict, and my sister brought up Cuba. As soon as she mentioned it, I started to get that itch—the kind of itch that can only be scratched by diving into a subject. We both remembered how my parents flew down to gamble in Havana. This was when Batista was still in power. I must have only been about 6 or 7, but I remember being jealous that they were going to a foreign country and culture. I wanted to go. Of course, they didn’t take me.

A few years later Fidel took over and Cuba was suddenly off limits to Americans. Soon afterwards it turned Communist, and Communism was our enemy! Because of that, Cuba seemed even more mysterious and exotic, and I wanted to know more about it. A year later, of course, came the Bay of Pigs, followed fifteen months later by the Cuban Missile Crisis, both of which made Cuba even more impenetrable and threatening. So close and yet so far.

Finally, and I’m not ashamed to admit it, I recalled one of the Godfather films where Al Pacino (Michael Corleone) and Lee Strasberg (Hyman Roth aka Meyer Lansky) are on a rooftop supposedly in Havana discussing how they’re going to own the island. Shortly after that, Michael sees a rebel willing to die in order to overthrow Batista . Michael changes his mind about doing business with Roth.

That clinched it. I realized I had most of the elements for a terrific thriller: revolution, crime, conflict, an exotic setting. And while I knew it would be a stand-alone story, rather than a series, there is a thematic link between HAVANA LOST, and the two previous stand-alone thrillers I’d written: A BITTER VEIL and SET THE NIGHT ON FIRE. That theme is revolution and what it does to an individual, a family, a community, a country, a culture. In fact, I consider HAVANA LOST the noir leg of my “revolutionary trilogy.”

There was only one other element I needed.  I enjoy—actually it’s more than that… it’s probably an obsession at this point—writing about women and the choices they make. I needed a female character I could insert into the middle of the volatile situation. It would be fascinating to see what she did and how she coped. How would she survive? What kind of a woman would she become? I found that woman in Frankie Pacelli, the daughter of a Mafia boss who owns a Havana resort. She’s eighteen when we meet her but in her seventies by the end of the book.

The rest was, as they say, is history.

Btw, I finally did make it to Cuba in 2012 with my daughter, and it was just as fascinating as I thought it would be. I want to go back. In the meantime, I hope you’ll take a look at HAVANA LOST.

Chicagoan Libby Fischer Hellmann is the award-winning author of ten compulsively readable thrillers. They include the Ellie Foreman series, which Libby describes as a cross between “Desperate Housewives” and “24,” the hard-boiled Georgia Davis PI series, and two standalones, SET THE NIGHT ON FIRE, and A BITTER VEIL. Her tenth and newest release, also a stand-alone, is HAVANA LOST, a historical thriller set largely in Cuba. She also has written nearly twenty short stories and novellas. A transplant from Washington DC, she says they’ll take her out of Chicago feet first.

 

 

 

On the Lam

Marcus Sakey, Lee Goldberg, Sean Chercover and Ann Voss Petersen at On The Lamb. Photo by John Rector
Marcus Sakey, Lee Goldberg, Sean Chercover and Ann Voss Petersen at On The Lamb. Photo by John Rector

Amazon’s Thomas & Mercer imprint brought their authors up to Seattle last weekend to meet with their executives and editors over dinners, parties and meetings…..and to talk shop at a conference entitled “On The Lam” that was open to invited members of the public. It was an amazing experience.

The best thing about  the “On the Lam” conference were the numerous, and lengthy, opportunities we had to meet, and spend time with, the Amazon executives and editors. It gave us a real chance to develop personal relationships with them rather than the typical short encounters you have at Bouchercon, etc.

 The first full day began with a breakfast meeting at Amazon HQ where the heads of their various departments gave us confidential briefings on the current status on all aspects of the Amazon Publishing program and the many initiatives they have in the works for the coming year. It was very interesting and I wish I could share the details…but we were sworn to secrecy. We were introduced to key department heads and went off to lunch aboard a yacht in Lake Union, where we got a chance to mingle with the execs one-on-one in a casual setting. We then broke up into groups for an afternoon cruise , a walking tour of the city , or a tour Seattle distillery tour. After the afternoon outings, we got back together for a terrific party at the Chihuly Glass Museum at the base of the Space Needle. There were a number of inspiring, short speeches by Amazon execs…and then we all mingled.

Saturday was spent in the “On the Lam” conference, where the authors in attendance were on panels moderated by Amazon editors and discussed many aspects of writing, marketing and the publishing business. The conference concluded with the authors breaking into several groups and going to dinners hosted by editors at some of Seattle’s best restaurants.

Authors Max Allan Collins and Jay Stringer
Authors Max Allan Collins and Jay Stringer
A lot of the authors and attendees have blogged enthusiastically about their experience at “On The Lam.” Author Max Allan Collins says the event was truly unprecedented:

[It]was unlike anything I’ve experienced in forty years of publishing. The T & M crew flew in 75 authors from hither and yon – “yon” being the UK, and hither being places like “Iowa” – simply to give those authors a chance to interact with each other, and the T & M editorial and marketing team. Editors have taken me out for lunch or breakfast many times, and publishers often have cocktail parties at Bouchercon and/or take authors out for a group dinner. But this was different.

For one thing, this conference was almost exclusively attended by one publisher’s writers. For the Saturday panels, family and friends and some local writers group members were in the audience, but mostly this was writers talking to other writers (and to editors). All weekend, the kinds of conversations usually only heard in secluded corners of bars at Bouchercon hotels was the up-front order of the day.

Barb and I both found it interesting and illuminating, and the generosity of T & M toward their authors was damn near mind-boggling. Everybody had a gift bag with a Kindle Paperwhite in it, for example…

The freebies went beyond that. There were t-shirts, notebooks, pens, umbrellas, and plenty of copies of the T&M books. Our money was no good at the restaurants and bars in the hotel. But it wasn’t the swag or meals that impressed me… it was the message that the gifts, and the event, underscored about Amazon’s attitude towards their authors: we appreciate you. We are in this together.

Author Helen Smith shows off some of her Amazon swag.
Author Helen Smith shows off some of her Amazon swag.

Author Christine Kling blogged about it on day one of the conference:

I guess you could say that in the 21st century with the advent (invent) of the Kindle, traditional publishing has come under siege. There is a war going on for eyeballs on screens. Authors are the ones who produce much that content that goes on the screens. It sometimes seems like the legacy publishers have forgotten that, but this is something that Amazon knows at the core of their corporate structure. I’ve been here 24 hours now and all I hear (and see) is how Amazon puts the author at the center of all business equations.

[…] all the talk among the authors was about how we, as authors, have never been treated so well by a publisher. They really want our opinions on covers, and when we say we think there should be changes, they go back to the drawing board and try again. They pay better royalties and they do so monthly. We have an online dashboard where we can see actual sales by the next day, so we always know how many books we’ve sold, and our final royalty statements are available online about fifteen days after the close of the month’s period.

Author Charlie Williams notes how lots of people like to depict Amazon as an evil empire …but that’s not how the company feels to authors or to customers.

You may have heard negative things about them, things about monopolies and doing the independents out of business and destroying the publishing industry. Well, all I can say is that they know how to treat an author. And if they treat you well too, dear reader, then that’s a pretty good deal. Right? See them as the dark overlord if you like, but I can assure you that they are a bunch of bright, imaginative men and women trying to find new and better ways of doing things. And they are book people. There is a new paradigm going on and they are at the heart of it, cutting unseen shapes from the rock-face. Lucky them. Lucky you.

Seattle Space Needle
Seattle Space Needle

Author Helen Smith says On the Lam was good business, for Amazon and for authors:

 It was an opportunity for us to meet each other and spend time with the staff at Amazon Publishing, including Russ Grandinetti and Jeff Belle, as well as the people who work across all the Amazon Publishing imprints. I had met some of them before at various events in London and New York and it was a joy to spend time with them again in their home town.

The conference made author Jay Stringer give serious thought to why he writes…and the direction his career is going.

I’m three books into my career. I’m still figuring out what kind of writer I want to be. At On The Lam I got to talk to many different kinds of writer. Some have forged successful careers mixing their own work with work-for-hire, some like to sit and slowly work through their own books, one at a time, and supplement their income elsewhere. Some have long-term deals, some only worry about one contract at a time. Each of them took time to talk to me about their careers, their paths, and to help me along in deciding on mine.

“On The Lam” was even great for the attendees who weren’t Amazon authors. Erin Havel reports for the Huffington Post that she found the panel discussions packed with information…

By the end of the day I was completely inspired. I realize I could write a separate blog on each of the panel discussions, perhaps I will in the future. However, for now, this is a small glimpse at a world few beginning authors have the opportunity to see. Thank you Thomas and Mercer!

Amazon has worked very hard to make their authors feel like partners, not like outside contractors or, worse, as a necessary evil (remember Harlequin complaining a few weeks back that their profits are down because they have to pay royalties to authors?).  I certainly can’t recall any publisher doing anything like “On the Lam” before…or being so open about sharing sales information (in real time!) or paying royalties so frequently and promptly (monthly!).

It’s very important to me to establish personal relationships with the people I work with.  The “On the Lam” conference is just one of many examples that demonstrate that the executives at Amazon Publishing feel the same way.

Remembering Elmore Leonard

1185685_10151775387733930_1638378797_nElmore Leonard died today…and just about every crime writer in America owes some debt to him in their writing. I’m one of them.

The wonderful thing about Leonard’s writing is how unobtrusive it is…it gets out of the way and puts you right there with the characters. And oh, what great characters they are, each one every bit as rich and complex as those in “literary fiction,” emerging through action and dialogue rather than belabored, self-conscious prose. He knew the power of simplicity and humor to convey character, ethical issues, and the often contradictory impulses that shape what we do. His characters are never simply good or bad. Even the most vicious sociopath in one of his stories can be surprisingly likable, gentle and polite in certain situations. His cops and marshals were often more bloodthirsty and lawless than the criminals they pursued. I return to his books not just for the pleasure of a great story well told, but to learn how to say more with less (something I’ve failed to do here) and to use humor to reveal character.

I was lucky enough to meet him on two occasions, and I’d intended both times to tell him how much his writing meant to me, but that’s not what ended up happening. We didn’t talk about writing at all. We shared a few Hollywood anecdotes, but mostly we just chatted about this and that. Amusing, time-passing small talk. In some ways, that was more gratifying and revealing than me gushing over him or grilling him. The easy familiarity he could create in person was the same experience he created in his books. I realized that his writing talent came naturally, that it wasn’t so much a skill as it was an outgrowth of who he was. And that, in itself, was a writing lesson…and maybe a life lesson, too.